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@etv engagement report

@etv - 390K followers on X

Measured over 87 original posts from a 30-day window, last computed on September 30, 2026.

Engagement

Bottom quarter for its size
Per follower
0.004%
of 390K followers
Per impression
0.735%
2.3K views on a typical post
Reach
0.59%
of its followers see a post
Typical post
17
interactions (median)
Saved
0.043%
1 bookmarks on a typical post
Posting rate
2.9/day
active 47% of days
Peak time
15:00 UTC
Monday

A typical post picks up 17 interactions against 390K followers, an engagement rate of 0.004%. Measured over 87 original posts, its engagement rate beats 24% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.3K times each, and 0.735% of those impressions turn into an interaction. That is about 0.592% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 87 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 652 interactions, about 38x its own typical post. Recurring topics include #thefourofus, #egagasini, #landofmillsandmoney.

Measured over 87 original posts from a 30-day window, last computed on September 30, 2026. Recurring tags: #thefourofus, #egagasini, #landofmillsandmoney.

Compared with accounts its own size

@etv's engagement rate beats 24% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 39% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.004%, @etv sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,694 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,880 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link3% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 132 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 24, 202638x their median

    Anyone who has ever did what they had to do will understand where Ndumi is coming from... #TheFourOfUs 8PM πŸ™†β€β™‚οΈ https://t.co/xZhV5aW3Zi

    59731141041K viewsView on X
  • Aug 26, 202632x their median

    You can take a horse to the river but you can't force it to drink the water. 😭😭😭 #TheFourOfUs TONIGHT at 8PM https://t.co/wzJ5IEUBbP

    4993488117K viewsView on X
  • Aug 29, 202623x their median

    The beast has been awakened. 😊πŸ₯Š #TheFourOfUs weeknights at 8PM https://t.co/onrbXXCKw8

    346231313117K viewsView on X
  • Sep 8, 202620x their median

    Ukuzithanda kubalulekile no woman ever has to put themselves in a situation where they get spoken to like this!! πŸ’”πŸ’”πŸ’” #TheFourOfUs 8PM https://t.co/xF1Wl3RYni

    2982212325K viewsView on X
  • Sep 25, 202619x their median

    History has it's way of repeating itself πŸ’”πŸ’”πŸ’” #TheFourOfUs 8PM https://t.co/QFFjOWoayV

    293149566K viewsView on X
  • Sep 6, 202618x their median

    ALL EYES ON LOVE. πŸ’The most talked about wedding of the country. #TheFourOfUs 10th SEPT | 8PM https://t.co/XHSAF8EJCP

    282223122K viewsView on X
  • Sep 25, 202618x their median

    Busani has just made a permanent enemy out of Mmagwa Bobbi 😭😭 #TheFourOfUs 8PM https://t.co/vchhRmJBIW

    284107024K viewsView on X
  • Aug 25, 202616x their median

    Diary of a mad mad mad mad woman. 😭😭😭 #TheFourOfUs TONIGHT at 8PM https://t.co/JYai1VRjeL

    23217101032K viewsView on X
  • Aug 27, 202614x their median

    The relationship between these two has been broken beyond repair! πŸ™†β€β™‚οΈπŸ™†β€β™‚οΈπŸ˜­ #TheFourOfUs TONIGHT at 8PM https://t.co/IuPsP8Kee4

    207156764K viewsView on X
  • Sep 10, 202613x their median

    The most beautiful bride that has ever brided πŸ’πŸ’πŸ’ UMSHADO LENTO TONIGHT at 8PM #TheFourOfUs https://t.co/wNzyzZ5c3d

    2157217.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#thefourofus#egagasini#landofmillsandmoney#isithatheenemy#emzini

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 17 interactions against 390K followers, an engagement rate of 0.004%. Measured over 87 original posts, its engagement rate beats 24% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.3K times each, and 0.735% of those impressions turn into an interaction. That is about 0.592% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.9 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 87 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 652 interactions, about 38x its own typical post. Recurring topics include #thefourofus, #egagasini, #landofmillsandmoney.

What is @etv's engagement rate on X?
@etv (@etv) has an engagement rate of 0.004%, based on the median interactions across 87 original posts from the last 30 days against 390,345 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, @etv sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @etv have real engagement?
Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @etv post?
Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 2.9 posts per day across the measured window.

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