Entertainment Tonight engagement report
@etnow - 3.4M followers on X
Measured over 318 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 36 interactions against 3.4M followers, an engagement rate of 0.001%. Measured over 318 original posts, its engagement rate beats 19% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 19K times each, and 0.188% of those impressions turn into an interaction. That is about 0.564% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10.6 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 23:00 UTC, and Tuesday is the busiest day of the week. Of the 318 posts sampled, 26% carry an image or video and 74% link out. The account's strongest tracked post pulled 16K interactions, about 431x its own typical post. Recurring topics include #justinbieber, #lawroach, #neversaynever.
Measured over 318 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #justinbieber, #lawroach, #neversaynever.
Compared with accounts its own size
Entertainment Tonight's engagement rate beats 19% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 18% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Entertainment Tonight sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 23:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 15, 2026431x their median
To me, my X-Men. Marvel Studios has announced the New Mutants of the MCU at D23! The Mutant Saga kicks off when ‘X-Men’ hits theaters on May 5, 2028. https://t.co/RIa6B446rx
- Aug 18, 2026147x their median
Hayden Panettiere revealed her secret to pulling off that iconic krumping scene when she revisited ‘Bring It On: All or Nothing’ with ET in 2023. https://t.co/VIbOb6I4o9
- Aug 16, 2026145x their median
Married in 5! 🤍 Jordyn Woods and Karl-Anthony Towns tied the knot in Malibu on Saturday in front of a group of star-studded attendees, including Kylie Jenner, Timothée Chalamet and ‘Love Island’ stars Olandria Carthen and Nic Vansteenberghe. https://t.co/ujf67PiJ6L
- Aug 27, 2026141x their median
‘Adults’ star Jack Innanen has a special message to everyone he disappointed by not being in ‘Heated Rivalry’ season 2. 👀 https://t.co/BnaSLF0kn4
- Aug 26, 202690x their median
From 'Hannah Montana' to their many duets, we're looking back at the bond Dolly Parton and Miley Cyrus shared over the years. 🤍 Honoring her fairy godmother, Miley posted this touching tribute to her Instagram on Wednesday: "The feeling of losing my Aunt Dolly is beyond what feels right to share. Our most sacred moments were private and they’ll stay there behind the stage, beneath the glamour & between our hearts. What I KNOW is Dolly would want me to feel it, write a song about it, and then continue on and be strong. I have an angel by my side. I always have. One of our last conversations was about music and metamorphosis. 🦋 I will always love her and want to make her proud. My heart breaks for the world, her family and friends who will miss her deeply. We’re in this loss together and we will see her in all of the most beautiful things."
- Aug 17, 202689x their median
We’re remembering Hayden Panettiere with a look back at the bright young star who voiced Princess Dot and stole our hearts at the 1998 'A Bug’s Life' premiere. 🤍 https://t.co/5fOnPw38v3
- Aug 25, 202658x their median
Dolly Parton died just over a year after losing her beloved husband, Carl Dean. The two were together for more than 60 years and while they kept their relationship private, Dolly always had the sweetest things to say about him in her ET interviews over the years. In the video announcing her passing, her nephew, Bryan Seaver, said, "Dolly has lived in the light and is in the arms of Jesus, surely met by Carl, her parents, and countless others who have watched her and longed for her to meet them in the heavens." 🤍🕊️
- Aug 20, 202652x their median
Margaret Qualley is letting the dogs out at 'The Dog Stars' premiere, stepping onto the carpet and turning heads in Chanel’s “shoeless shoes.” 🦶 https://t.co/08b0Y6WVAW
- Aug 17, 202632x their median
'Love Island USA' star Nic Vansteenberghe is breaking his silence on where he stands with his ex Olandria Carthen after the pair were spotted attending Jordyn Woods and Karl-Anthony Towns' wedding together. 👀 When asked if he's enjoying being single, Nic said "I mean, it's a bit soon" while enjoying LIV Beach at Fontainebleau Las Vegas. (🎥: jpasc24)
- Aug 17, 202630x their median
Hayden Panettiere has died at age 36. "It is with profound sadness that we share the tragic passing of our beloved Hayden," her father said in a statement to ABC News. "She was an incredible light and a force of nature who brought immeasurable love and joy to all who knew her — and to the millions who watched her onscreen." There are no further details on her cause of death at this time. Best known for her work in 'Heroes,' 'Nashville,' the 'Scream' franchise and more, she began her acting career at 4 years old on 'One Life to Live.' She is survived by her 11-year-old daughter, Kaya, whom she shares with her ex-fiancé Wladimir Klitschko. (📸: Getty Images)
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 36 interactions against 3.4M followers, an engagement rate of 0.001%. Measured over 318 original posts, its engagement rate beats 19% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 19K times each, and 0.188% of those impressions turn into an interaction. That is about 0.564% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10.6 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 23:00 UTC, and Tuesday is the busiest day of the week. Of the 318 posts sampled, 26% carry an image or video and 74% link out. The account's strongest tracked post pulled 16K interactions, about 431x its own typical post. Recurring topics include #justinbieber, #lawroach, #neversaynever.
- What is Entertainment Tonight's engagement rate on X?
- Entertainment Tonight (@etnow) has an engagement rate of 0.001%, based on the median interactions across 318 original posts from the last 30 days against 3,396,553 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Entertainment Tonight sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @etnow have real engagement?
- Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @etnow post?
- Most posts go out around 23:00 UTC, and Tuesday is its busiest day, at roughly 10.6 posts per day across the measured window.