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END. engagement report

@endclothing - 234K followers on X

Measured over 13 original posts from a 30-day window, last computed on September 11, 2026.

Engagement

Per follower
0.004%
of 234K followers
Per impression
0.122%
8.2K views on a typical post
Reach
3.52%
of its followers see a post
Typical post
10
interactions (median)
Saved
0.012%
1 bookmarks on a typical post
Posting rate
0.43/day
active 30% of days
Peak time
11:00 UTC
Thursday

A typical post picks up 10 interactions against 234K followers, an engagement rate of 0.004%. Posts are seen about 8.2K times each, and 0.122% of those impressions turn into an interaction. That is about 3.52% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 13 posts sampled, 100% carry an image or video and 54% link out. The account's strongest tracked post pulled 78 interactions, about 7.8x its own typical post.

Measured over 13 original posts from a 30-day window, last computed on September 11, 2026.

Where this sits in the catalog

At 0.004%, END. sits above the 10th percentile of the 66,128 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.9%
Engagement rate as a share of followers, across the 66,128 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 57,111 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link54% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 54% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 390 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 13, 20267.8x their median

    Some pairs are hard to find. This one is impossible to buy. Created exclusively as a thank you to the community that continues to support SPZL and END. This colourway of the adidas SPZL x END. Friends & Family is unavailable for purchase. Purchase any pair of footwear from the adidas SPZL x END. collection at END. Newcastle or END. Manchester and you might discover a Golden Ticket hidden inside the box. Find one, and you'll receive the adidas SPZL x END. Friends & Family New York II SPZL in your corresponding shoe size. The adidas SPZL x END. collection launches Friday 17th July at END. stores and https://t.co/D7YEhR9KPG. Available while Golden Tickets last, only at END. Manchester and END. Newcastle. Full Terms & Conditions apply. See link > https://t.co/mEoBXg0SQ0

    63410117K viewsView on X
  • Jul 9, 20266.3x their median

    adidas SPZL x END. Coming soon. An unrivalled cultural legacy, reshaped for END. Stay tuned for more information. https://t.co/XVshp0hw8K

    5480112K viewsView on X
  • Jul 10, 20266.1x their median

    Shaun Ryder and Kermit for adidas SPZL x END. Long-time influences on Gary Aspden and the adidas SPZL project, the Black Grape founders are photographed by Jamil GS against Manchester's evolving skyline. The campaign celebrates a city, its culture and the people who continue to shape it. adidas SPZL x END. launches exclusively on Friday 17th July at all END. stores and https://t.co/YelI9TAz4d. Our END. Manchester and Newcastle stores will be receiving a dedicated launch moment on the day of launch. Stay tuned for more details.

    5541116K viewsView on X
  • Jul 11, 20265.6x their median

    Developed alongside Gary Aspden and the adidas SPZL team, END. revisits three much-loved SPZL classics through a modern lens. The New York II Outdoor SPZL arrives in dark grey and teal, alongside the Munchen II SPZL in soft green pigskin suede and the Lytham SPZL in tan suede. adidas SPZL x END. launches Friday 17th July at all END. stores and https://t.co/YelI9TAz4d. Our END. Manchester and Newcastle stores will be receiving a dedicated launch moment on the day of launch. Stay tuned for more details.

    5051015K viewsView on X
  • Jul 6, 20265.0x their median

    The END. x Timex Summer of Sport collaboration tells the story of a game that balances style and precision like no other. Scan the crowds at any tennis tournament and you’ll notice a selection of watches that wouldn’t look out of place in a museum. The END. x Timex 1981 Reissue Inspired builds on this heritage, designed to be worn every day while referencing the traditions of sporting occasion dressing. Now available online and in-store at END. and online at https://t.co/5zlcA4uj2P and https://t.co/Cfbg4Zw1Nd. 🔗 https://t.co/oFE9YWiuM3

    4610315K viewsView on X
  • Jul 14, 20264.5x their median

    Take a closer look at the adidas SPZL x END. footwear collection. Developed alongside Gary Aspden and the adidas SPZL team, END. revisits three much-loved SPZL classics in new iterations: the New York II Outdoor SPZL, Munchen II SPZL and Lytham SPZL. Launching Friday 17th July at END. stores and https://t.co/YelI9TAz4d Our END. Manchester and Newcastle stores will be receiving a dedicated launch moment on the day of launch > https://t.co/7qqlJK2HhT

    3951015K viewsView on X
  • Jul 6, 20263.9x their median

    The adidas Originals ZX 8000 MiG combines premium Made in Germany craftsmanship with heritage design, featuring breathable mesh, luxe suede overlays, and responsive BOOST cushioning. A timeless icon, reimagined for today. Now available online at END. via https://t.co/LbNEfP1sO5 https://t.co/KoS0inqsRB

    3621013K viewsView on X
  • Jul 10, 20263.6x their median

    Shaun Ryder and Kermit for adidas SPZL x END. Manchester's ever-changing skyline. Two long-time influences on the adidas SPZL story. Available exclusively at all END. stores and https://t.co/YelI9TAz4d from Friday 17th July. Our END. Manchester and Newcastle stores will be receiving a dedicated launch moment on the day of launch. Stay tuned for more details.

    3132010K viewsView on X
  • Sep 10, 20263.5x their median

    Made 4 London. Built different. The Air Jordan 4 ‘LDN’ and apparel collection launches exclusively at END. London this Saturday 12th September from 09:00 BST. The collection will then launch online at https://t.co/7JiB5HrkPO from 08:00 BST on Thursday 17th September. https://t.co/XThXEG9tfj

    301316.6K viewsView on X
  • Aug 18, 20262.8x their median

    Umbro x Slam Jam - Presented by END. Available exclusively at online and in all END. stores from Thursday 20th August. https://t.co/UTyoeSNOxD

    224118.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 10 interactions against 234K followers, an engagement rate of 0.004%. Posts are seen about 8.2K times each, and 0.122% of those impressions turn into an interaction. That is about 3.52% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 13 posts sampled, 100% carry an image or video and 54% link out. The account's strongest tracked post pulled 78 interactions, about 7.8x its own typical post.

What is END.'s engagement rate on X?
END. (@endclothing) has an engagement rate of 0.004%, based on the median interactions across 13 original posts from the last 30 days against 233,538 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, END. sits above the 10th percentile of the 66,128 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @endclothing have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @endclothing post?
Most posts go out around 11:00 UTC, and Thursday is its busiest day, at roughly 0.43 posts per day across the measured window.

Keep going

END. (@endclothing) Engagement Rate - 0.004% | PlayerSells