END. engagement report
@endclothing - 233K followers on X
Measured over 23 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
A typical post picks up 3 interactions against 233K followers, an engagement rate of 0.001%. Measured over 23 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.8K times each, and 0.038% of those impressions turn into an interaction. That is about 3.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video and 87% link out. The account's strongest tracked post pulled 78 interactions, about 26x its own typical post.
Measured over 23 original posts from a 30-day window, last computed on September 29, 2026.
Compared with accounts its own size
END.'s engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 3% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, END. sits below the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 87% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 87% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 446 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 13, 202626x their median
Some pairs are hard to find. This one is impossible to buy. Created exclusively as a thank you to the community that continues to support SPZL and END. This colourway of the adidas SPZL x END. Friends & Family is unavailable for purchase. Purchase any pair of footwear from the adidas SPZL x END. collection at END. Newcastle or END. Manchester and you might discover a Golden Ticket hidden inside the box. Find one, and you'll receive the adidas SPZL x END. Friends & Family New York II SPZL in your corresponding shoe size. The adidas SPZL x END. collection launches Friday 17th July at END. stores and https://t.co/D7YEhR9KPG. Available while Golden Tickets last, only at END. Manchester and END. Newcastle. Full Terms & Conditions apply. See link > https://t.co/mEoBXg0SQ0
- Jul 9, 202621x their median
adidas SPZL x END. Coming soon. An unrivalled cultural legacy, reshaped for END. Stay tuned for more information. https://t.co/XVshp0hw8K
- Jul 10, 202620x their median
Shaun Ryder and Kermit for adidas SPZL x END. Long-time influences on Gary Aspden and the adidas SPZL project, the Black Grape founders are photographed by Jamil GS against Manchester's evolving skyline. The campaign celebrates a city, its culture and the people who continue to shape it. adidas SPZL x END. launches exclusively on Friday 17th July at all END. stores and https://t.co/YelI9TAz4d. Our END. Manchester and Newcastle stores will be receiving a dedicated launch moment on the day of launch. Stay tuned for more details.
- Jul 11, 202619x their median
Developed alongside Gary Aspden and the adidas SPZL team, END. revisits three much-loved SPZL classics through a modern lens. The New York II Outdoor SPZL arrives in dark grey and teal, alongside the Munchen II SPZL in soft green pigskin suede and the Lytham SPZL in tan suede. adidas SPZL x END. launches Friday 17th July at all END. stores and https://t.co/YelI9TAz4d. Our END. Manchester and Newcastle stores will be receiving a dedicated launch moment on the day of launch. Stay tuned for more details.
- Jul 6, 202617x their median
The END. x Timex Summer of Sport collaboration tells the story of a game that balances style and precision like no other. Scan the crowds at any tennis tournament and you’ll notice a selection of watches that wouldn’t look out of place in a museum. The END. x Timex 1981 Reissue Inspired builds on this heritage, designed to be worn every day while referencing the traditions of sporting occasion dressing. Now available online and in-store at END. and online at https://t.co/5zlcA4uj2P and https://t.co/Cfbg4Zw1Nd. 🔗 https://t.co/oFE9YWiuM3
- Jul 14, 202615x their median
Take a closer look at the adidas SPZL x END. footwear collection. Developed alongside Gary Aspden and the adidas SPZL team, END. revisits three much-loved SPZL classics in new iterations: the New York II Outdoor SPZL, Munchen II SPZL and Lytham SPZL. Launching Friday 17th July at END. stores and https://t.co/YelI9TAz4d Our END. Manchester and Newcastle stores will be receiving a dedicated launch moment on the day of launch > https://t.co/7qqlJK2HhT
- Sep 10, 202615x their median
Made 4 London. Built different. The Air Jordan 4 ‘LDN’ and apparel collection launches exclusively at END. London this Saturday 12th September from 09:00 BST. The collection will then launch online at https://t.co/7JiB5HrkPO from 08:00 BST on Thursday 17th September. https://t.co/XThXEG9tfj
- Jul 6, 202613x their median
The adidas Originals ZX 8000 MiG combines premium Made in Germany craftsmanship with heritage design, featuring breathable mesh, luxe suede overlays, and responsive BOOST cushioning. A timeless icon, reimagined for today. Now available online at END. via https://t.co/LbNEfP1sO5 https://t.co/KoS0inqsRB
- Sep 28, 202612x their median
END. x adidas ZX8000 ‘Reversed Kiln’. Coming soon. Back in 2020 we dropped the original ZX9000 ’Kiln’ collaboration with adidas. It sold out and quickly became a collector's piece. Now, we're running it back, reworking the original pottery-inspired palette across the layered upper of the ZX8000. Familiar sky blue, pale grey, and terracotta return in a new arrangement that nods to the OG release. The END. x adidas ZX8000 ‘Reversed Kiln’ lands in a custom high-gloss glazed box. Launching 1st October exclusively at https://t.co/YelI9TAz4d and all END. stores > https://t.co/McRv04D71X
- Jul 10, 202612x their median
Shaun Ryder and Kermit for adidas SPZL x END. Manchester's ever-changing skyline. Two long-time influences on the adidas SPZL story. Available exclusively at all END. stores and https://t.co/YelI9TAz4d from Friday 17th July. Our END. Manchester and Newcastle stores will be receiving a dedicated launch moment on the day of launch. Stay tuned for more details.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 3 interactions against 233K followers, an engagement rate of 0.001%. Measured over 23 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.8K times each, and 0.038% of those impressions turn into an interaction. That is about 3.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 23 posts sampled, 100% carry an image or video and 87% link out. The account's strongest tracked post pulled 78 interactions, about 26x its own typical post.
- What is END.'s engagement rate on X?
- END. (@endclothing) has an engagement rate of 0.001%, based on the median interactions across 23 original posts from the last 30 days against 233,404 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, END. sits below the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @endclothing have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @endclothing post?
- Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 0.77 posts per day across the measured window.