Ethan Mollick engagement report
@emollick - 381K followers on X
Measured over 31 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 639 interactions against 381K followers, an engagement rate of 0.168%. Measured over 31 original posts, its engagement rate beats 75% of 4,293 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 52K times each, and 1.22% of those impressions turn into an interaction. That is about 13.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 21:00 UTC, and Monday is the busiest day of the week. Of the 31 posts sampled, 35% carry an image or video, 16% are part of a thread and 23% link out. The account's strongest tracked post pulled 4.6K interactions, about 7.3x its own typical post.
Measured over 31 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
Ethan Mollick's engagement rate beats 75% of the tracked X accounts closest to it in follower count (4,293 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 55% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.168%, Ethan Mollick sits above the 50th percentile of the 41,462 accounts in this comparison. That places it in the above the median band, which runs 0.083% to 0.446%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.013% |
| 50th percentile | 0.083% |
| 75th percentile | 0.446% |
| 90th percentile | 2.07% |
| 99th percentile | 143.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 58K |
| 01:00 UTC | -2% | 59K |
| 02:00 UTC | -3% | 57K |
| 03:00 UTC | -4% | 61K |
| 04:00 UTC | -6% | 49K |
| 05:00 UTC | -4% | 48K |
| 06:00 UTC | -5% | 55K |
| 07:00 UTC | -4% | 59K |
| 08:00 UTC | -4% | 69K |
| 09:00 UTC | -4% | 80K |
| 10:00 UTC | -3% | 83K |
| 11:00 UTC | -3% | 90K |
| 12:00 UTC | -2% | 99K |
| 13:00 UTC | -2% | 108K |
| 14:00 UTC | -4% | 111K |
| 15:00 UTC | -2% | 115K |
| 16:00 UTC | -4% | 112K |
| 17:00 UTC | -3% | 104K |
| 18:00 UTC | -2% | 97K |
| 19:00 UTC | -2% | 92K |
| 20:00 UTC | -1% | 86K |
| 21:00 UTC | -1% | 76K |
| 22:00 UTC | -2% | 65K |
| 23:00 UTC | -1% | 59K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 254K |
| Monday | +2% | 326K |
| Tuesday | -2% | 350K |
| Wednesday | -4% | 312K |
| Thursday | -2% | 265K |
| Friday | -3% | 274K |
| Saturday | +3% | 248K |
Best tweets
- Aug 31, 20267.3x their median
Today we're releasing abliterated-model-large-v2. Based on GLM-5.3, which is #3 on Terminal-Bench 4.0 (behind only Opus 5 and Fable), with 2× the cyber exploitation of 5.2. We abliterated and hosted it so it does the offensive cyber, red teaming, and agent testing work other models refuse to do. - US-hosted - FP8 - 1 million context window - Zero input/output prompt retention Live now. 🧵
- Aug 31, 20263.6x their median
Here's my attempt at explaining what ChatGPT Work can actually do - it's a deeply confusing but extremely powerful tool with a whole lot of useful features that aren't available in regular ChatGPT https://t.co/QDVytAKmww https://t.co/E4oML5DpN3
- Aug 28, 20262.0x their median
Today, we're excited to share early progress on using Gemini to accelerate scientific discovery in the real-world. We present an extension of Co-Scientist which we use to collaborate with scientists across materials science, biology, and computer science. https://t.co/jwDF5aSK28
- Jun 4, 20261.9x their median
🚨I have a new book coming out October 20: Co-Existence! It is about how we live & work with AIs that are sometimes (but not always) smarter than we are. And it has a cool cover. You can pre-order: https://t.co/Ti5jo6ksfI And here is a post with context: https://t.co/YpWvCG4dUD https://t.co/RmUZgTYYWn
- Aug 31, 20261.7x their median
The First Golden Age of AI writing is now over. For a brief period of time, many people were better off having Claude do a lot of their writing, because it is a pretty good writer & AI detectors were bad Now ClaudeSpeak is cliched & suspect & annoying, and Pangram is well-known
- Aug 27, 20261.6x their median
A line in AI video was crossed, in my experiments with just the web interface, H3 Max can now create reasonably high quality AI video in less time than it takes you to watch it. This is realtime from the moment I pushed the "generate" button (and also includes prompt enhancement) https://t.co/QdhXGsB5dL
- Aug 31, 20261.5x their median
Kind of surprised that we are not seeing more radical political ideas built around AI capabilities, the way that early mass industrialization was a prime motivator in the conceptions of capitalism, communism, and socialism.
- Aug 6, 2026
This paper by researchers from MIT and Stanford finds that most people would be financially better off if they followed the financial advice of LLMs (GPT-5.2 & Gemini 3 Flash) But some people get a bit better advice than others, which largely depends on the questions they ask. https://t.co/F0DQhhMWjx
- Aug 26, 2026
I know it is a lot for instructors who never asked for AI to change things, but if you teach and have not updated your expectations over the last 6 months over what AI can do (a lot more), its error rate (a lot less), and its ubiquity among your students (near total), you need to
- Aug 31, 2026
I wrote about how AI agents are starting to spontaneously coordinate in complex (and very risky) ways in the Hugging Face Incident, but also about why we need AIs to reach out to humans more for decisions and input as agentic work becomes more automated. https://t.co/qTMzOUk5w5
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 639 interactions against 381K followers, an engagement rate of 0.168%. Measured over 31 original posts, its engagement rate beats 75% of 4,293 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 52K times each, and 1.22% of those impressions turn into an interaction. That is about 13.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 21:00 UTC, and Monday is the busiest day of the week. Of the 31 posts sampled, 35% carry an image or video, 16% are part of a thread and 23% link out. The account's strongest tracked post pulled 4.6K interactions, about 7.3x its own typical post.
- What is Ethan Mollick's engagement rate on X?
- Ethan Mollick (@emollick) has an engagement rate of 0.168%, based on the median interactions across 31 original posts from the last 30 days against 381,449 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.168%, Ethan Mollick sits above the 50th percentile of the 41,462 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @emollick have real engagement?
- Its engagement rate beats 75% of the tracked X accounts closest to it in follower count (4,293 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @emollick post?
- Most posts go out around 21:00 UTC, and Monday is its busiest day, at roughly 2.27 posts per day across the measured window.