Nasir Ahmad El-Rufai engagement report
@elrufai - 2.2M followers on X
Measured over 6 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 4.0K interactions against 2.2M followers, an engagement rate of 0.181%. Posts are seen about 112K times each, and 3.59% of those impressions turn into an interaction. That is about 5.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 8.1K interactions, about 2.0x its own typical post. Recurring topics include #dayscount, #fairtrial, #humanrights. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #dayscount, #fairtrial, #humanrights.
Where this sits in the catalog
At 0.181%, Nasir Ahmad El-Rufai sits above the 50th percentile of the 156,282 accounts in this comparison. That places it in the above the median band, which runs 0.127% to 0.604%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -8% | -9% to -7% | 41K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 74 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 23, 20262.0x their median
📌 https://t.co/VI5Nx7a9Fy
- Sep 15, 2026
A Must Watch 📹 THE MALLAM NASIR EL-RUFAI DOCUMENTARY By 'The Justice For El-Rufai Project'. https://t.co/8a5CV9aaKn
- Sep 24, 2026
https://t.co/6UJ7tJ8lrd
- Oct 4, 2026
#FairTrial #HumanRights #JusticeForAll #FreeElrufai230DaysDetention https://t.co/OtPT79UWXo
- Sep 4, 2026
Incase you are wondering this is How the religious crisis of Southern Kaduna started in the 90s, that they are blaming Mallam Nasir El-Rufai for https://t.co/j2AJXys39A
- Oct 1, 2026
#FairTrial #HumanRights #JusticeForAll #FreeElrufai227DaysDetention https://t.co/IotZq1n2dq
- Sep 30, 2026
#FairTrial #HumanRights #JusticeForAll #FreeElrufai226DaysDetention https://t.co/HftQM4cUhE
- Aug 14, 2026
EL-RUFAI’S BAIL OR RATHER 'NON-BAIL' Dr Uche Diala The truth which increasingly more Nigerians have decoded is that what Mallam Nasir El-Rufai @elrufai is going through is a political fight and persecution masqueraded as legal or accountability, and media war is major part of that war. This obviously explains why there is a relentless and resurgent battle of false narratives going on in the media. In case many did not notice, on August 4, 2026 alone, two curious articles appeared in two different mainstream national dailes - one on Thisday's 'The Advocate' by Onikepo Braithwaite which I did a rejoinder to (published on Tuesday on Thisday) and another, an Editorial by Leadership Newspaper which Mallam Sanusi Maikudi did a rejoinder to (published yesterday on Daily Trust) - both articles dwelling on Mallam El-Rufai’s bail or rather 'non-bail' - both deliberately seeking to rewrite the truth and to distort or obfuscate the facts. These are not a mere coincidence. They are carefully orchestrated and choreographed attacks on Mallam El-Rufai as part of the ongoing political war against him, and some section of the media is apparently and unfortunately a willing tool. The fact is that, seeing that they have no real or strong case and evidence against him and no justification for keeping him incarcerated, they have resorted to their good old tactics of media trials and campaigns - sponsoring and planting stories in the media to distract and decieve Nigerians while they keep him unjustly incarcerated - essentially denying him bail on charges that are clearly bailable - using bail conditions that even the Nigerian Bar Association (NBA) which Onikepo Braithwaite herself is a member being a lawyer, has described as impossible. That is what I refer to as 'non-bail'. The question is. Are conscientious Nigerians (whether you like El-Rufai or not) going to allow them to continue unchallenged? Are we going to allow them to win in the media and in the court of public opinion what they could not win in the Courts? The answer is up to us. It is El-Rufai today today, it might be any of us tomorrow. Let me end by dropping this food for thought that I have highlighted severally in the past, which is reiterated by Mallam Sanusi Maikudi in his opinion on the Leadership Newspaper Editorial that I referenced above. "In April 2026, the Federal High Court in Kaduna, hearing a separate ten-count ICPC corruption charge over the same general period of his governorship, granted El-Rufai bail of ₦200 million with two sureties made up of a serving traditional council elder and a propertied Kaduna resident. In May 2026, the Federal High Court in Abuja granted him ₦100 million bail in the DSS wiretapping case, with an accelerated trial timetable attached. "Both courts, weighing the same defendant, the same public profile and much of the same prosecutorial suspicion LEADERSHIP invokes, concluded that conditional liberty was appropriate. It is only the third proceeding, the Kaduna State High Court corruption matter, where the medical evidence is contested, where bail has been consistently refused." "If LEADERSHIP (Newspaper) genuinely wants Nigerian courts to apply, in its own words, “a consistent model” .... It should have meant pressing ICPC to explain why two of three courts hearing overlapping corruption allegations against the same defendant found bail appropriate while a third did not." To Put It Succinctly. Two federal high Courts (one in Abuja and one in Kaduna) handling over lapping and concurrent cases involving the same individual, Mallam Nasir El-Rufai granted him bail (never mind the impossible conditions) without considering him a flight risk but a state high court in Kaduna has repeatedly denied him bail. This, for a man who returned to the country voluntarily to answer an invitation by an anti-corruption agency. Think about it. Conscience is an open wound which only the truth can heal. Let our conscience be our judge. ©️ Uche Diala
- Aug 1, 2026
Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai. Free ElRufai.
- Aug 13, 2026
Today Exactly 178 Days @elrufai in Detention. A Human Right, Not a Favor A fair trial is not an act of mercy. It is not a privilege. It is a fundamental human right. @UNWatch @UN_HRC @UN @amnesty @amnestyusa @Mediapart @Trial @jeune_afrique @BBCWorld @SenateForeign @POTUS @EmmanuelMacron @10DowningStreet @UKParliament @ESPNUK @AJEnglish @jeune_afrique @FranceONUGeneve @France24_ar @EUCouncil @EuParlement @nytimes @VanguardAfrica @CNN #FairTrial #HumanRights #JusticeForAll #FreeElrufai178DaysDetention
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4.0K interactions against 2.2M followers, an engagement rate of 0.181%. Posts are seen about 112K times each, and 3.59% of those impressions turn into an interaction. That is about 5.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 8.1K interactions, about 2.0x its own typical post. Recurring topics include #dayscount, #fairtrial, #humanrights. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Nasir Ahmad El-Rufai's engagement rate on X?
- Nasir Ahmad El-Rufai (@elrufai) has an engagement rate of 0.181%, based on the median interactions across 6 original posts from the last 30 days against 2,216,662 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.181%, Nasir Ahmad El-Rufai sits above the 50th percentile of the 156,282 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @elrufai have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @elrufai post?
- Most posts go out around 10:00 UTC, and Wednesday is its busiest day, at roughly 2.5 posts per day across the measured window.