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Elon Musk engagement report

@elonmusk - 242M followers on X

Measured over 148 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 242M followers
Per impression
0.132%
2.2M views on a typical post
Reach
0.9%
of its followers see a post
Typical post
2.9K
interactions (median)
Saved
0.012%
266 bookmarks on a typical post
Posting rate
22.73/day
active 70% of days
Peak time
16:00 UTC
Thursday

A typical post picks up 2.9K interactions against 242M followers, an engagement rate of 0.001%. Measured over 148 original posts, its engagement rate beats 20% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2M times each, and 0.132% of those impressions turn into an interaction. That is about 0.901% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 22.7 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 148 posts sampled, 63% carry an image or video and 18% link out. The account's strongest tracked post pulled 142K interactions, about 49x its own typical post.

Measured over 148 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

Elon Musk's engagement rate beats 20% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 12% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, Elon Musk sits below the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 24, 202649x their median

    Text no longer retained for this post.

    123K12K4.6K1.5K8.8M viewsView on X
  • Aug 15, 202655x their median

    Any censorship required by governments is now clearly visible

    114K21K3.7K1.4K11M viewsView on X
  • Jul 15, 202645x their median

    Text no longer retained for this post.

    110K12K5.9K2.3K7.3M viewsView on X
  • Aug 15, 202635x their median

    https://t.co/lYRtCtIkYF

    85K10K5.3K8297.0M viewsView on X
  • Aug 21, 202631x their median

    Starship is so sci-fi https://t.co/G9IMCLmmiC

    79K5.9K3.6K4717.5M viewsView on X
  • Aug 18, 202628x their median

    73% of women on the titanic survived. Only 19% of men did. Read that again. Even the richest men alive, class, power, status, all useless when the ship started sinking. Hierarchy collapsed. Gender didn’t. “Women and children first” Not a suggestion. A rule men didn’t break. Men stood there. No panic No begging. Just accepted it. They didn’t ask: “Do I know her?” “Is she worth it?” “Will she remember me?” No one asked if it was fair. No camera. No applause. No second chances. Zero return. Full cost. Understand this: When survival gets limited, a man’s life becomes negotiable. Men like that built the world. And today? Masculinity gets mocked. Call it whatever you want. But when everything collapsed, men paid first. This isn’t opinion. This is history.

    65K13K2.4K7353.4M viewsView on X
  • Aug 23, 202625x their median

    Does anyone remember this amazing story? On July 2, 1982, a truck driver from California flew 16,000 feet into the sky in a lawn chair. Larry Walters, 33, from San Pedro, had dreamed of flying his whole life. He bought 42 eight-foot helium weather balloons, tied them to a regular Sears lawn chair, strapped on a parachute, packed a BB gun to pop balloons to descend, a CB radio, sandwiches, and a six-pack of beer. He expected to float a few hundred feet above his backyard. He cut the rope and shot up like a rocket — to 16,000 feet. He drifted directly into the main approach path for LAX. Two airline pilots radioed the tower: they had just passed a man in a lawn chair holding a gun at 16,000 feet. For 45 minutes, he floated over Los Angeles, freezing cold, too scared to shoot balloons because he might fall. Finally, he started popping balloons one by one and slowly descended. He landed tangled in power lines in Long Beach, California, causing a blackout. When police arrested him, they asked why he did it. He said, "A man can't just sit around." The FAA fined him $4,000. He became a national folk hero — Lawnchair Larry — and inspired the movie Up.

    59K8.8K2.5K1.2K11M viewsView on X
  • Aug 14, 202624x their median

    Government-owned airports cannot favor one religion over all others. DFW plans to install Islamic wudu washing facilities are illegal. I've directed a review of all state grants to both airports for possible revocation, and referred DFW & IAH to USDOT for investigation. Texas will not allow illegal religious discrimination at taxpayer-funded facilities.

    52K9.0K5.5K1.3K4.0M viewsView on X
  • Aug 14, 202622x their median

    Cursor is now part of @SpaceX. Today, we have officially closed our acquisition. We will join the @SpaceXAI team to help make Grok the world's most useful AI and improve Grok Build, Grok Bot, Grok API, Cursor, and more. SpaceX has built some of the most inspiring and impressive technology in the world, and we’re grateful for the opportunity to become part of such a special company. Onwards.

    55K4.6K2.4K1.8K9.5M viewsView on X
  • Aug 18, 202621x their median

    They’re all for socialism until they’re asked to apply that same concept to their grades.. Funny how that works. Watch this. https://t.co/AqkQclOjzI

    49K10.0K1.1K7225.7M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 2.9K interactions against 242M followers, an engagement rate of 0.001%. Measured over 148 original posts, its engagement rate beats 20% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2M times each, and 0.132% of those impressions turn into an interaction. That is about 0.901% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 22.7 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 148 posts sampled, 63% carry an image or video and 18% link out. The account's strongest tracked post pulled 142K interactions, about 49x its own typical post.

What is Elon Musk's engagement rate on X?
Elon Musk (@elonmusk) has an engagement rate of 0.001%, based on the median interactions across 148 original posts from the last 30 days against 241,531,958 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Elon Musk sits below the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @elonmusk have real engagement?
Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @elonmusk post?
Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 22.73 posts per day across the measured window.

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