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elfontheshelf engagement report

@elfontheshelf - 601K followers on X

Measured over 4 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Per follower
0.003%
of 601K followers
Per impression
1.22%
1.3K views on a typical post
Reach
0.22%
of its followers see a post
Typical post
16
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.13/day
active 13% of days
Peak time
00:00 UTC
Monday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 16 interactions against 601K followers, an engagement rate of 0.003%. Posts are seen about 1.3K times each, and 1.22% of those impressions turn into an interaction. That is about 0.218% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 00:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 41 interactions, about 2.6x its own typical post. Recurring topics include #elfontheshelf, #augustbirthday, #birthdaycelebration. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #elfontheshelf, #augustbirthday, #birthdaycelebration.

Where this sits in the catalog

At 0.003%, elfontheshelf sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 8, 20262.6x their median

    Scout Elves and Elf Mates are the ultimate North Pole besties. Happy #NationalBestFriendsDay https://t.co/JMwdprzggA

    437001.5K viewsView on X
  • Jul 17, 20262.3x their median

    What do you think we are dropping soon? Let us know! 👀 https://t.co/WMzgbeF1i7

    530101.2K viewsView on X
  • Jul 1, 20261.9x their median

    Our Scout Elf didn't give up until every last candle on the cake was blown out. 🎂 Repost if you always make a wish before blowing out your candles! 🥳 https://t.co/U1ibNJgzQy

    328001.5K viewsView on X
  • Jun 25, 20261.6x their median

    We just love a little sparkle! Anyone else relate?✨ https://t.co/omM7dEypNi

    1213001.2K viewsView on X
  • Aug 1, 2026

    The Scout Elf popped by to wish you a very happy birthday! 🎂​ Repost if you love birthday surprises! 🥳✨​ #ElfontheShelf #HappyBirthday #AugustBirthday #BirthdayCelebration https://t.co/Sxt6p7AM9r

    617002.0K viewsView on X
  • Jun 1, 2026

    June birthdays, it is your turn to party! 🎉🥳 Repost if you are celebrating! https://t.co/TfpNkuBhBJ

    413201.0K viewsView on X
  • Aug 10, 2026

    There are so many fun ways to weave your child's favorite hero with their Scout Elf. 💙 Read the blog for playful Spider-Man-inspired elf ideas. https://t.co/ifJb0eMZPg https://t.co/Yrk8ZOrHPq

    413001.5K viewsView on X
  • Aug 18, 2026

    The Scout Elves are planning the ultimate Disney Princess sleepover. 🏰💫Available to preorder now on Amazon! https://t.co/IHxsz7Bbzl #ElfontheShelf #DisneyPrincess #ElfIdeas https://t.co/2zmPGD5lSf

    312001.1K viewsView on X
  • May 27, 2026

    Discover why the bond between children and their Elf Pets lasts long after the Scout Elves return to the North Pole. ❤️🐾 Read our blog to learn more: https://t.co/ugzcyTiLEw https://t.co/Pxld82y4GE

    6810876 viewsView on X
  • Jun 21, 2026

    Happy Father's Day! Today is for celebrating the dads who bring so much joy, laughter, and fun to the heart of the home. Send this to a dad who needs to hear this today. 💙 #HappyFathersDay #FathersDay #ElfontheShelf https://t.co/BFVhSSwD67

    6800847 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#elfontheshelf#augustbirthday#birthdaycelebration#disneyprincess#elfideas

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 16 interactions against 601K followers, an engagement rate of 0.003%. Posts are seen about 1.3K times each, and 1.22% of those impressions turn into an interaction. That is about 0.218% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 00:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 41 interactions, about 2.6x its own typical post. Recurring topics include #elfontheshelf, #augustbirthday, #birthdaycelebration. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is elfontheshelf's engagement rate on X?
elfontheshelf (@elfontheshelf) has an engagement rate of 0.003%, based on the median interactions across 4 original posts from the last 30 days against 601,211 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, elfontheshelf sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @elfontheshelf have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @elfontheshelf post?
Most posts go out around 00:00 UTC, and Monday is its busiest day, at roughly 0.13 posts per day across the measured window.

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