Daniel Ek engagement report
@eldsjal - 802K followers on X
Measured over 2 original posts from a 30-day window, last computed on September 30, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1.3K interactions against 802K followers, an engagement rate of 0.16%. Posts are seen about 243K times each, and 0.521% of those impressions turn into an interaction. That is about 30.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video and 50% link out. The account's strongest tracked post pulled 12K interactions, about 9.7x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on September 30, 2026.
Where this sits in the catalog
At 0.16%, Daniel Ek sits above the 50th percentile of the 212,482 accounts in this comparison. That places it in the above the median band, which runs 0.146% to 0.696%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 50% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 50% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 137 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Dec 4, 20259.7x their median
Thank you to everyone who made this the biggest Wrapped yet. https://t.co/yhG21YtcGd
- Sep 10, 20257.1x their median
Me now that Lossless is rolling out 😅 https://t.co/1zAduDntAB
- Dec 3, 20253.4x their median
Wrapped still surprises me every year…not because it exists (I obviously knew it was coming 😅) but because of how huge it’s become. What started as a small idea over a decade ago has grown to more than 11 trillion minutes of global listening this year alone, and a moment hundreds of millions of people screenshot, joke about (yes, even at our expense), and share every year. And this year’s experience is our biggest yet. I’m especially excited that for the first time, you’ll see your top album of the year. Fun fact: album listening on Spotify has increased nearly 35% on Spotify in 2025, compared to 2024 - very cool to see that growth. Huge thanks to the teams who bring this to life.
- Jul 16, 20261.9x their median
Belly fat doesn't start with your diet. It starts with cortisol cementing fat around your organs, a body locked in famine mode, and a nervous system stuck in survival mode. Here are 7 science-backed ways to burn it for good: 1. No food 3 hours before bed. https://t.co/CCxIH2e8i7
- Sep 24, 20261.8x their median
Launch day! 🗽🇺🇸 https://t.co/jC1rmvKddQ
- Sep 15, 20251.6x their median
We’ve heard the feedback about Spotify Free… what works, what doesn’t, what it could be. So now we’re giving it a real update for the first time since 2018. https://t.co/WKNUNzwMPr
- Sep 28, 2025
Here's my conversation with Daniel Ek (@eldsjal), co-founder and CEO of Spotify (@Spotify). (0:00) Reflecting on a Life-Changing Conversation (1:17) Optimizing for Impact Over Happiness (4:08) The Journey of Self-Motivation (8:58) The Importance of Trust and Relationships (14:24) The Role of Criticism and Self-Reflection (16:24) The Evolution of an Entrepreneur (22:14) Building a Company True to Yourself (33:43) The Power of Trust in Business (41:12) Intellectual Humility and Learning from Others (41:36) Shadowing Leaders for Growth (43:48) Learning from Mark Zuckerberg (47:02) Balancing Personal Taste and Metrics in Product Decisions (52:22) The Evolution of Leadership at Spotify (58:00) Building a Company That Outlasts the Founder (1:14:12) Managing Energy Over Time (1:24:18) The Never-Ending Game of Life (1:24:41) Lessons from Henry Ford (1:25:55) The Value of Solving Problems (1:30:29) The Importance of Quality (1:36:07) The Power of Focus and Patience (1:53:19) Balancing Work and Life (1:59:12) The Journey of Self-Discovery (2:07:30) Final Reflections and Gratitude Includes paid partnerships.
- Sep 30, 2025
An update from me 👇 https://t.co/xc0w3BWWAO
- Jan 1, 2026
Happy New Year! https://t.co/Wz694z6o4i
- Apr 7, 2026
Over the past few months, we have integrated @googledeepmind's AlphaEvolve into our computational lithography. Enabled by AlphaEvolve's algorithmic leaps, we are now printing complex patterns in a single exposure that would otherwise require multiple. https://t.co/0ujvA4ALWz
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.3K interactions against 802K followers, an engagement rate of 0.16%. Posts are seen about 243K times each, and 0.521% of those impressions turn into an interaction. That is about 30.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video and 50% link out. The account's strongest tracked post pulled 12K interactions, about 9.7x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Daniel Ek's engagement rate on X?
- Daniel Ek (@eldsjal) has an engagement rate of 0.16%, based on the median interactions across 2 original posts from the last 30 days against 801,660 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.16%, Daniel Ek sits above the 50th percentile of the 212,482 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @eldsjal have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @eldsjal post?
- Most posts go out around 11:00 UTC, and Tuesday is its busiest day, at roughly 0.2 posts per day across the measured window.