El Corte Inglés engagement report
@elcorteingles - 290K followers on X
Measured over 40 original posts from a 30-day window, last computed on September 6, 2026.
Engagement
A typical post picks up 4 interactions against 290K followers, an engagement rate of 0.001%. Measured over 40 original posts, its engagement rate beats 8% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.121% of those impressions turn into an interaction. That is about 1.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 90% link out. The account's strongest tracked post pulled 34 interactions, about 8.5x its own typical post. Recurring topics include #lunesdelírica, #boomerang, #coconut.
Measured over 40 original posts from a 30-day window, last computed on September 6, 2026. Recurring tags: #lunesdelírica, #boomerang, #coconut.
Compared with accounts its own size
El Corte Inglés's engagement rate beats 8% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, El Corte Inglés sits below the 10th percentile of the 68,879 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.5% |
| 90th percentile | 2.09% |
| 99th percentile | 116.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 90% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 90% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 145 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 3, 20268.5x their median
Nueva Colección de Tintoretto. Descúbrela en El Corte Inglés. https://t.co/hR8Qxayoc7 https://t.co/3kjtrn3uRe
- Aug 31, 20266.0x their median
01.09.26. La Casa de la Belleza. https://t.co/ja2eKv6OGU
- Sep 1, 20265.3x their median
Hay un lugar donde se reúne toda la belleza. Bienvenidos a La Casa de la Belleza de El Corte Inglés con Magui Corceiro, Ángela Molina, Rocío Crusset y Rubén Cortada. https://t.co/DkupJ1j0HG https://t.co/O59se58buw
- Aug 31, 20263.5x their median
Hay personas que son verano ☀️ Ya lo dice @miguelgane en 'Ojos de sol' #LunesDeLírica https://t.co/VyCIEDvQeC https://t.co/EQlunF50t3
- Aug 1, 20263.5x their median
Disfruta del eclipse el 12 de agosto con estas gafas Hawkers homologadas con certificación ISO 12312-2. 🌘 Disponibles en todos los centros de El Corte Inglés, web y app. https://t.co/D4WKppnKed https://t.co/DCtozJUexl
- Aug 24, 20262.5x their median
90 años sin Lorca. #LunesDeLírica https://t.co/H3GeY2gud9
- Aug 15, 20262.5x their median
Una nueva forma de vestir la grandeza. 🤍 La tercera equipación del Real Madrid ya disponible en El Corte Inglés. https://t.co/MFOEtt4Ii0 https://t.co/ALaoVW18nT
- Jul 25, 20262.5x their median
Cantadlo fuerte 💙❤️ La nueva equipación del F.C. Barcelona ya en El Corte Inglés. https://t.co/lsUdAC9e2g https://t.co/SzAsT9bqhw
- Jul 30, 20262.3x their median
La magia vuelve a Barcelona Descubre el nuevo espectáculo de @ElMagoPop, con ilusiones inéditas y números nunca vistos. Entradas ya a la venta. https://t.co/BjKhx42BWi https://t.co/Ikhx3ztlee
- Sep 2, 20262.0x their median
Todo listo para sus primeros meses. Nueva colección de Coconut recién nacido en El Corte Inglés. https://t.co/ph32jV9q2I https://t.co/W8h2rxenLV
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4 interactions against 290K followers, an engagement rate of 0.001%. Measured over 40 original posts, its engagement rate beats 8% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.121% of those impressions turn into an interaction. That is about 1.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 90% link out. The account's strongest tracked post pulled 34 interactions, about 8.5x its own typical post. Recurring topics include #lunesdelírica, #boomerang, #coconut.
- What is El Corte Inglés's engagement rate on X?
- El Corte Inglés (@elcorteingles) has an engagement rate of 0.001%, based on the median interactions across 40 original posts from the last 30 days against 289,549 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, El Corte Inglés sits below the 10th percentile of the 68,879 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @elcorteingles have real engagement?
- Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @elcorteingles post?
- Most posts go out around 08:00 UTC, and Sunday is its busiest day, at roughly 1.37 posts per day across the measured window.