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El Corte Inglés engagement report

@elcorteingles - 290K followers on X

Measured over 40 original posts from a 30-day window, last computed on September 6, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 290K followers
Per impression
0.121%
3.3K views on a typical post
Reach
1.14%
of its followers see a post
Typical post
4
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.37/day
active 90% of days
Peak time
08:00 UTC
Sunday

A typical post picks up 4 interactions against 290K followers, an engagement rate of 0.001%. Measured over 40 original posts, its engagement rate beats 8% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.121% of those impressions turn into an interaction. That is about 1.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 90% link out. The account's strongest tracked post pulled 34 interactions, about 8.5x its own typical post. Recurring topics include #lunesdelírica, #boomerang, #coconut.

Measured over 40 original posts from a 30-day window, last computed on September 6, 2026. Recurring tags: #lunesdelírica, #boomerang, #coconut.

Compared with accounts its own size

El Corte Inglés's engagement rate beats 8% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, El Corte Inglés sits below the 10th percentile of the 68,879 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.5%
p902.09%
p99116.0%
Engagement rate as a share of followers, across the 68,879 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 55,257 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.5%
90th percentile2.09%
99th percentile116.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link90% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 90% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 145 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 3, 20268.5x their median

    Nueva Colección de Tintoretto. Descúbrela en El Corte Inglés. https://t.co/hR8Qxayoc7 https://t.co/3kjtrn3uRe

    2032012K viewsView on X
  • Aug 31, 20266.0x their median

    01.09.26. La Casa de la Belleza. https://t.co/ja2eKv6OGU

    5118017K viewsView on X
  • Sep 1, 20265.3x their median

    Hay un lugar donde se reúne toda la belleza. Bienvenidos a La Casa de la Belleza de El Corte Inglés con Magui Corceiro, Ángela Molina, Rocío Crusset y Rubén Cortada. https://t.co/DkupJ1j0HG https://t.co/O59se58buw

    173105.8K viewsView on X
  • Aug 31, 20263.5x their median

    Hay personas que son verano ☀️ Ya lo dice @miguelgane en 'Ojos de sol' #LunesDeLírica https://t.co/VyCIEDvQeC https://t.co/EQlunF50t3

    103105.4K viewsView on X
  • Aug 1, 20263.5x their median

    Disfruta del eclipse el 12 de agosto con estas gafas Hawkers homologadas con certificación ISO 12312-2. 🌘 Disponibles en todos los centros de El Corte Inglés, web y app. https://t.co/D4WKppnKed https://t.co/DCtozJUexl

    71603.0K viewsView on X
  • Aug 24, 20262.5x their median

    90 años sin Lorca. #LunesDeLírica https://t.co/H3GeY2gud9

    82003.2K viewsView on X
  • Aug 15, 20262.5x their median

    Una nueva forma de vestir la grandeza. 🤍 La tercera equipación del Real Madrid ya disponible en El Corte Inglés. https://t.co/MFOEtt4Ii0 https://t.co/ALaoVW18nT

    81106.7K viewsView on X
  • Jul 25, 20262.5x their median

    Cantadlo fuerte 💙❤️ La nueva equipación del F.C. Barcelona ya en El Corte Inglés. https://t.co/lsUdAC9e2g https://t.co/SzAsT9bqhw

    42407.7K viewsView on X
  • Jul 30, 20262.3x their median

    La magia vuelve a Barcelona Descubre el nuevo espectáculo de @ElMagoPop, con ilusiones inéditas y números nunca vistos. Entradas ya a la venta. https://t.co/BjKhx42BWi https://t.co/Ikhx3ztlee

    62102.3K viewsView on X
  • Sep 2, 20262.0x their median

    Todo listo para sus primeros meses. Nueva colección de Coconut recién nacido en El Corte Inglés. https://t.co/ph32jV9q2I https://t.co/W8h2rxenLV

    20607.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#lunesdelírica#boomerang#coconut#southerncotton#vueltaalcole

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 4 interactions against 290K followers, an engagement rate of 0.001%. Measured over 40 original posts, its engagement rate beats 8% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.121% of those impressions turn into an interaction. That is about 1.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 90% link out. The account's strongest tracked post pulled 34 interactions, about 8.5x its own typical post. Recurring topics include #lunesdelírica, #boomerang, #coconut.

What is El Corte Inglés's engagement rate on X?
El Corte Inglés (@elcorteingles) has an engagement rate of 0.001%, based on the median interactions across 40 original posts from the last 30 days against 289,549 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, El Corte Inglés sits below the 10th percentile of the 68,879 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @elcorteingles have real engagement?
Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @elcorteingles post?
Most posts go out around 08:00 UTC, and Sunday is its busiest day, at roughly 1.37 posts per day across the measured window.

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