Edmonton Police engagement report
@edmontonpolice - 197K followers on X
Measured over 38 original posts from a 30-day window, last computed on October 9, 2026.
Engagement
A typical post picks up 22 interactions against 197K followers, an engagement rate of 0.011%. Measured over 38 original posts, its engagement rate beats 25% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.9K times each, and 0.227% of those impressions turn into an interaction. That is about 5.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 38 posts sampled, 74% carry an image or video, 8% are part of a thread and 39% link out. The account's strongest tracked post pulled 4.3K interactions, about 194x its own typical post.
Measured over 38 original posts from a 30-day window, last computed on October 9, 2026.
Compared with accounts its own size
Edmonton Police's engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.011%, Edmonton Police sits above the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 74% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 39% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 74% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 39% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 430 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 8, 2026194x their median
It is with profound sadness the Edmonton Police Service Canine Unit announces the passing of Retired Police Service Dog Larry. PSD Larry and his handler Sergeant Brian Parker attended over 1400 calls for service and were responsible for more than 130 arrests. Prior to joining the unit, PSD Larry served as a patrol dog with the Medicine Hat Police Service. When his previous handler became a NHL referee, Larry, still young, ready to work and looking for a new home, found his place with Edmonton and the EPS. In 2018, Sergeant Parker and PSD Larry competed in the Canadian Police Canine Association National Trials in Vancouver where Larry placed first overall in the Agility competition. After the team retired in 2019, PSD Larry was able to enjoy a long retirement with his family. Together, PSD Larry and Sergeant Parker served the Edmonton community with courage, integrity, resilience, and honor. PSD Larry (2011-2026): Forever Watchful, Never Forgotten.
- Aug 28, 202626x their median
“I thought it was going to be a young kid.” Getting old doesn’t mean slowing down. At least that’s what one driver thought during the morning commute. The EPS Aggressive Driving Unit pulled over an elderly motorist with an extremely heavy foot. We’re Dead Serious about traffic safety. Are you?
- Sep 10, 202614x their median
Police lay charges following stabbing at Sikh Gurdwara: The Edmonton Police Service (EPS) has charged a 27-year-old man following a stabbing at the Nanaksar Sikh Gurdwara last month. On Friday, Sept. 4, 2026, the EPS charged Austin Sim-Pelletier, 27,… https://t.co/Vi1IEzT1Ch
- Sep 9, 202612x their median
Police seek public's assistance locating missing man and children: The Edmonton Police Service (EPS) is seeking the public’s assistance in locating a missing 42-year-old man and his two children, ages nine and six. Scot MacDermid, 42, was reportedly… https://t.co/jHqqOLgkJ7 https://t.co/GDsTp9THiy
- Sep 11, 202610.0x their median
“I wouldn’t be able to fit a motorcycle between you two.” The Edmonton Police Service’s new Aggressive Driving Unit is combating “road rage” on the major commuter roads and intersections in the West end. Running as a pilot project, the mandate for the Aggressive Driving Unit is to use intelligence-led enforcement and education to change dangerous driving habits and clamp down on road rage incidents in Edmonton. In this week’s edition, we focus on tailgating. For an in-depth look at the unit and the issues it faces view the full video on YouTube: https://t.co/FjgE9VBtj0
- Aug 27, 20269.6x their median
FRAUD ALERT We’re warning the public about an active scam where fraudsters are posing as telecom providers like Rogers, Bell, and Telus, offering “exclusive deals” and new phones. Victims are being asked for banking or credit card information and may end up responsible for fraudulent phone contracts. If you receive one of these calls, hang up and verify the offer directly with the company using a trusted phone number or website. Do not provide personal, banking, or credit card information to unsolicited callers. If you have been targeted or have information, please report it to EPS using our non-emergency line 780-423-4567 or #377 from a mobile device within city limits or by submitting a report online at https://t.co/9HgZkmC6G3.
- Aug 28, 20267.3x their median
Distraction thefts are increasing again – stay alert! “You look like my grandparents! Can I give you a hug?” “I want to offer you blessings!” “Can I borrow your phone?” Working in pairs or groups, thieves use introductions like these to gain trust, approach, and ultimately distract people so they can steal from them. Stay alert in public places like parking lots, shopping complexes, and waiting areas, secure your belongings and be cautious when approached by strangers. If something doesn’t feel right, trust your instincts, decline the interaction, and create distance. If you have been a victim, report it online at https://t.co/XFDx3lWz3H or call the non-emergency line at 780-423-4567 or #377 from your mobile phone. To learn more please visit https://t.co/RTjyLHY1Wf
- Aug 21, 20266.0x their median
Police investigating following early morning stabbing at Sikh Gurdwara: The Edmonton Police Service (EPS) has arrested a 27-year-old man following a stabbing at the Nanaksar Sikh Gurdwara early this morning. On Friday, Aug. 21, 2026, at 4:49 a.m. EPS… https://t.co/QRpgIMK03u
- Sep 1, 20264.9x their median
The Edmonton Police Service (EPS) is seeking the public’s assistance in locating a missing woman. Candace Mineault, who is also known as Candy, is 38-years-old and was last seen on August 11, 2026, in the area of Fort Road and Yellowhead Trail. She has not been seen or heard from since. Candace is approximately 5’4”, has a slim build, short blonde hair and script-style lettering tattooed on her right wrist. She’s also known to frequent Calgary and the Buffalo Lakes area. Candace’s disappearance is considered out of character, and as such, family and police are concerned for her well-being. Anyone with any information about this or any other crime is asked to contact the EPS at 780-423-4567 or #377 from a mobile phone. Anonymous information can also be submitted to Crime Stoppers at 1-800-222-8477 or online at https://t.co/clF3HerOTw.
- Sep 27, 20264.5x their median
Today was the 28th Annual Alberta Police and Peace Officers’ Memorial. Members of the Edmonton Police Service and other law enforcement agencies paid tribute to the more than 100 Alberta police and peace officers killed in the line of duty since 1876. The names of ten Edmonton officers engraved on the Pillar of Strength monument are a constant reminder of the dangers and sacrifices that policing entails. “Their service, commitment to their communities, and their legacies continue to inspire those who wear the uniform today.” EPS Chief Warren Driechel told the families of the fallen. The names of Correctional Officers Nick Serban and Ramandeep Kaur were added to the monument following their deaths on August 6th. “We’re never alone in our grief or in our duty,” Chief Driechel told the crowd of dignitaries, police officers, and members of the public. “We honour the fallen by supporting one another.” Never forgotten. Forever remembered.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 22 interactions against 197K followers, an engagement rate of 0.011%. Measured over 38 original posts, its engagement rate beats 25% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.9K times each, and 0.227% of those impressions turn into an interaction. That is about 5.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 38 posts sampled, 74% carry an image or video, 8% are part of a thread and 39% link out. The account's strongest tracked post pulled 4.3K interactions, about 194x its own typical post.
- What is Edmonton Police's engagement rate on X?
- Edmonton Police (@edmontonpolice) has an engagement rate of 0.011%, based on the median interactions across 38 original posts from the last 30 days against 197,098 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.011%, Edmonton Police sits above the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @edmontonpolice have real engagement?
- Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @edmontonpolice post?
- Most posts go out around 15:00 UTC, and Friday is its busiest day, at roughly 1.37 posts per day across the measured window.