Edgar Obare engagement report
@edgarobare - 198K followers on X
Measured over 8 original posts from a 30-day window, last computed on October 9, 2026.
Engagement
A typical post picks up 94 interactions against 198K followers, an engagement rate of 0.047%. Measured over 8 original posts, its engagement rate beats 46% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 26K times each, and 0.353% of those impressions turn into an interaction. That is about 13.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1.3K interactions, about 14x its own typical post. Recurring topics include #bnnpremium, #cancelmorara.
Measured over 8 original posts from a 30-day window, last computed on October 9, 2026. Recurring tags: #bnnpremium, #cancelmorara.
Compared with accounts its own size
Edgar Obare's engagement rate beats 46% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 20% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.047%, Edgar Obare sits above the 25th percentile of the 205,048 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 775 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 3, 202614x their median
Politician Morara Kebaso has left his wife and children for a younger woman, who is currently still studying in university. Morara Kebaso got married when he was 21 years old to his wife Mercy Morara, they have three children together, and have worked together on various business ventures. Morara rose to fame for auditing government projects for being incomplete, only to decide his marriage was another unfinished infrastructure project that needed a young contractor. #morarakebaso #bnnpremium JOIN BNN PREMIUM đź–¤ https://t.co/dfsDeJMNci
- Aug 24, 202611x their median
An Instagram baddie exposes Woodley MCA Davidson Ngibuini on #bnnpremium for luring her to his apartment with promises of a serious relationship and financial support, but after sleeping with him on their first date Miss Diyan was ghosted and blocked. At 40 years old, divorced, a father and a new career as a politician, it’s surprising that he is still using his fame and privilege to message and sleep with baddies on Instagram. #dng #missdiyan How much Pu$$y is enough DNG, when will you grow up? JOIN BNN PREMIUM 🖤 https://t.co/8c2DudgIDx
- Jan 26, 202411x their median
Meet Yvonne Mugure’s “Billionaire” mentor Christine Lewis, who is a convicted investor fraudster, who relocated to Kenya. She has been sanitizing her image ever since and opening businesses in Kenya 🇰🇪. #christinelewis #yvonnemugure #WestwickCollege https://t.co/ls0PvVa9FW
- Sep 15, 20265.2x their median
Esther Kazungu exposes Tandem Agency for refusing to pay her for work done five years ago, that they had to go to court. Kazungu signed a three month contract for KES 200K per month to make content for Sky girls Kenya, an organization mentoring and supporting young teen girls. After the content was posted, they didn’t want to pay her because she didn’t go viral, Kazungu claimed she was surprised an organization claiming to uplift girls was screwing her over. She said she was afraid to come forward before because Tandem agency and SkyGirls Ke are owned by Dennis Ombachi’s wife Svetlana Polikarpova and she didn’t want to be labelled as difficult to work with. #estherkazungu #dennisombachi #theroamingchef #bnnpremium JOIN BNN PREMIUM 🖤 https://t.co/dfsDeJMNci
- Aug 21, 20265.0x their median
Comedian Wilson Gathoni aka Jaymo Ule Msee was exposed on #bnnpremium for taking a KES 200,000 Loan from a friend and refusing to pay it back. After months of multiple excuses, Jaymo was taken to Milimani small claims court where the friend sued him and won, requiring the comedian to pay back the loan including damages. Till date the debt hasn’t been settled. Jaymo has aspirations to become the next Senator of Nairobi in 2027, will Kenyans vote 🗳️ another crook/comedian into office? #jaymoulemsee JOIN BNN PREMIUM 🖤 https://t.co/O2LdT1eof3
- Aug 5, 20264.5x their median
The president’s daughter Charlene Ruto is set to host her Koito ak Chaik, a colorful and highly significant traditional engagement and farewell ceremony practiced by the Kalenjin community of Kenya 🇰🇪, on August 8th 2026. Sleuths brought us the invitations she had sent out to close family and friends. We break down what we know so far with receipts on #bnnpremium. #charleneruto #ruto JOIN BNN PREMIUM 🖤 https://t.co/UPTO1ZZ2Xp
- Sep 11, 20264.5x their median
According to sleuths upcoming politician Morara Kebaso has allegedly been physically abusing and cheating on his wife for years. After Mercy Morara walked out of their marriage in March, he went to her house and assaulted her while she was holding their baby, and when the housekeeper intervened, she was beaten severely, suffering multiple bone fractures. Sleuths shared the hospital reports and X-rays on #bnnpremium. The case was settled out of court and the housekeeper was paid KES 1.5 Million for her silence 🤫. After his wife left him Morara went to China 🇨🇳 and was allegedly sleeping around with several ladies according to his mistress. She overheard heated conversations he was having with his wife, and believed she was in danger ⚠️. It takes courage for victims to walk away and speak against abuse, I have seen Mercy speak up about domestic violence in her marriage and was not believed. I hope we can support survivors and show zero tolerance for gender based violence. #morarakebaso #endgbv JOIN BNN PREMIUM 🖤 https://t.co/dfsDeJMfmK
- Jul 29, 20264.1x their median
Natalie Tewa is getting married 💍. Over the weekend, the YouTuber and travel blogger held a lavish Kumenya Mucii. This Kikuyu ceremony marks the very first formal step in a marriage, in which the groom's family visits the bride's home to declare their intentions and "get to know the home." In keeping with tradition, the groom's delegation came bearing gifts, even showering her with dollars. Sleuths gave us an exclusive front-row seat to the entire event on #bnnpremium. And here's the twist: the man declaring his intentions is not the fiancé Natalie was publicly engaged to. So the big question on everyone's lips — who is Mr Right? 👀 #natalietewa JOIN BNN PREMIUM 🖤 https://t.co/EA9I5TYHMq
- Aug 21, 20262.9x their median
Another sleuth exposes Samuel Muraya aka Dj Mo on #bnnpremium for allegedly cheating on his wife Linet Munyali aka Size 8 while on his USA tour. They shared pages of WhatsApp conversations between the gospel artist and his side chic in Dallas, USA 🇺🇸. In their flirty exchanges and pillow talks he disrespectfully talks about his wife size 8 saying, “She's very nagging and stubborn. Si jana usiku uliskia akinisomea. Am tired of her am only there for my kids. I need to be left alone.” - at 6.16 AM ✔️ How much more public humiliation can Size 8 take, is this marriage beyond saving? #size8 #djmo JOIN BNN PREMIUM 🖤 https://t.co/mcIxpbi6j4
- Aug 21, 20262.1x their median
According to sleuths Samuel Muraya aka Dj Mo while on his USA 🇺🇸 tour, was allegedly having another affair with an event organiser, “walikulana to the last day.” Gospel entertainer DJ Mo and Linet Munyali aka Size 8 have had one of the most high profile and closely watched marriages in kenya that is still standing. They got married in 2013, and have two children together. The couple has faced several challenges, recently facing infidelity and separation in 2024, but reconciled in 2025 and renewed their vows. Judging from these reciepts on #bnnpremium, it doesn’t seem like Dj Mo ever changed. #djmo #size8 JOIN BNN PREMIUM 🖤 https://t.co/DdKqWe62Ss
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 94 interactions against 198K followers, an engagement rate of 0.047%. Measured over 8 original posts, its engagement rate beats 46% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 26K times each, and 0.353% of those impressions turn into an interaction. That is about 13.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1.3K interactions, about 14x its own typical post. Recurring topics include #bnnpremium, #cancelmorara.
- What is Edgar Obare's engagement rate on X?
- Edgar Obare (@edgarobare) has an engagement rate of 0.047%, based on the median interactions across 8 original posts from the last 30 days against 198,257 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.047%, Edgar Obare sits above the 25th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @edgarobare have real engagement?
- Its engagement rate beats 46% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @edgarobare post?
- Most posts go out around 17:00 UTC, and Tuesday is its busiest day, at roughly 0.27 posts per day across the measured window.