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Enrique de la Madrid engagement report

@edelamadrid - 490K followers on X

Measured over 31 original posts from a 30-day window, last computed on October 21, 2026.

Engagement

Middle of its size range
Per follower
0.065%
of 490K followers
Per impression
5.80%
5.5K views on a typical post
Reach
1.12%
of its followers see a post
Typical post
318
interactions (median)
Saved
0.055%
3 bookmarks on a typical post
Posting rate
2.13/day
active 60% of days
Peak time
15:00 UTC
Monday

A typical post picks up 318 interactions against 490K followers, an engagement rate of 0.065%. Measured over 31 original posts, its engagement rate beats 64% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.5K times each, and 5.80% of those impressions turn into an interaction. That is about 1.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 31 posts sampled, 74% carry an image or video and 32% link out. The account's strongest tracked post pulled 15K interactions, about 46x its own typical post. Recurring topics include #enblancoynegro, #enriquedelamadrid, #quiénquieresermillonario.

Measured over 31 original posts from a 30-day window, last computed on October 21, 2026. Recurring tags: #enblancoynegro, #enriquedelamadrid, #quiénquieresermillonario.

Compared with accounts its own size

Enrique de la Madrid's engagement rate beats 64% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 92% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.065%, Enrique de la Madrid sits above the 25th percentile of the 205,475 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,475 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video74% of posts+111%+108% to +115%34K
Outbound link32% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 74% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 32% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 433 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 10, 202646x their median

    ¿Sabías tú? Según MCCI, apenas 6 días después de asumir AMLO, Amílcar Olán, amigo de su hijo, compró 18 hectáreas cerca de Dos Bocas a $6/m², cuando su valor rondaba $1,200/m². Luego las rentó a una contratista de la refinería. ¿No huele a uso de información privilegiada?

    10K4.0K18847102K viewsView on X
  • Aug 8, 202628x their median

    Antes de Chávez, Venezuela tenía uno de los sistemas eléctricos más eficientes de AL. Años de socialismo, falta de inversión y mala gestión lo dejaron a oscuras. Ojo México: en 2025, los apagones de CFE duraron 42% más que en 2024. Por si nos faltan señales.

    6.3K2.4K2164065K viewsView on X
  • Sep 16, 202627x their median

    🇲🇽🇲🇽🇲🇽 https://t.co/BKCE2FsuG1

    6.1K2.0K3296262K viewsView on X
  • Sep 6, 202623x their median

    Qué ridículo y patético escuchar a los gobernantes de hoy justificar su incompetencia y falta de resultados culpando a gobiernos del pasado, del cual ellos ya forman parte. No superar los traumas del pasado te condena a no enfrentar el presente y mucho menos el futuro.

    5.5K1.6K2884140K viewsView on X
  • Oct 7, 202613x their median

    @Claudiashein firmó hoy, en vivo y con sonrisa de estadista, que dista mucho de serlo, el decreto que le quita a millones de mexicanos el derecho a aspirar a la Presidencia, a una gubernatura o a la Jefatura de la CDMX si no renuncian a su otra nacionalidad. No es soberanía. Es mala entraña. Castiga a quien nació aquí, trabajó allá y sigue siendo mexicano, para perseguir a unos cuantos opositores que le estorban. El migrante no diseñó esta reforma. “La monja roja” sí, con deleite, con ese brillo en los ojos de quien solo posee maldad. Insisto: ¿cuándo vamos a detener este infierno?

    2.8K1.1K16030154K viewsView on X
  • Aug 24, 202612x their median

    Durante años nos hemos acostumbrado a historias donde los villanos parecen ganar. Narcotraficantes, delincuentes, políticos corruptos y gente sin escrúpulos aparecen como los poderosos: tienen dinero, lujos, éxito y pareciera que siempre se salen con la suya. De tanto verlo en las películas, en la política y en la vida real, corremos el riesgo de convencernos de que así son las cosas y de que no hay nada que hacer. Por eso me gustó tanto La captura, la nueva película de Netflix basada en hechos reales. Esta vez los héroes son dos policías federales comunes y corrientes que, casi por casualidad, terminan frente al narcotraficante más poderoso y buscado del mundo. Tuvieron miedo, recibieron amenazas y ofrecimientos de dinero, temieron por ellos y por sus familias. Y aun así hicieron lo correcto. La película nos recuerda algo que México necesita escuchar: el bien sí puede vencer al mal, pero para ganar tiene que actuar. Ante la pregunta que tantos nos hacemos —“¿y yo qué puedo hacer?”—, estos dos mexicanos simplemente hicieron lo que les correspondía y se sostuvieron cuando hacerlo se volvió muy difícil. Ese México de gente decente, valiente y que no se vende también existe. Gracias a Francisco González Compeán por recordarnos que los villanos no tienen por qué ganar. El bien también puede vencer. Pero necesita de nosotros.

    3.0K58611031100K viewsView on X
  • Aug 31, 20269.5x their median

    La crisis de los restaurantes ya llegó a las familias mexicanas: cuando una economía crece poco, uno de los primeros gastos que se recorta es salir a comer, y detrás de esa decisión vienen menores ventas, negocios con menos margen y menos oportunidades para quienes viven de ellos. Te comparto mi reflexión de esta semana para El Universal. Te invito a leer, compartir y suscribirte. 🔗 Substack: https://t.co/Jp6TWIPF29 

🔗 El Universal: https://t.co/xHS1P2Ewin

    2.1K76910923146K viewsView on X
  • Aug 21, 20268.5x their median

    ¿Te preocupa recibir una pensión cuando alcances la edad de retiro? Todas las personas que trabajan tienen derecho a una pensión y retiro dignos. Para poder garantizar esas pensiones necesitamos que la economía crezca. Crecer no es un lujo, es una necesidad. ¿Tú que opinas? https://t.co/98v8P9Akpp

    1.9K6111901523K viewsView on X
  • Aug 23, 20268.5x their median

    Lo más irónico del poder absoluto es que no puede hacer absolutamente nada positivo para la sociedad. ¿Entonces de qué sirve tanto intento de acumular poder si el resultado es no poder? ¡La impotencia del poder absoluto es cada vez más evidente!

    2.1K57164922K viewsView on X
  • Sep 13, 20268.3x their median

    Ante los pésimos resultados de Pemex, el gobierno prefiere cobrar más impuestos a las empresas que sí generan riqueza. Si todas estuvieran tan mal manejadas y saqueadas como Pemex, no habría recursos para educación, salud ni seguridad. Unos pierden; otros pagan la cuenta.

    1.9K63660816K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#enblancoynegro#enriquedelamadrid#quiénquieresermillonario#mexico#sectorenergético

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 318 interactions against 490K followers, an engagement rate of 0.065%. Measured over 31 original posts, its engagement rate beats 64% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.5K times each, and 5.80% of those impressions turn into an interaction. That is about 1.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 31 posts sampled, 74% carry an image or video and 32% link out. The account's strongest tracked post pulled 15K interactions, about 46x its own typical post. Recurring topics include #enblancoynegro, #enriquedelamadrid, #quiénquieresermillonario.

What is Enrique de la Madrid's engagement rate on X?
Enrique de la Madrid (@edelamadrid) has an engagement rate of 0.065%, based on the median interactions across 31 original posts from the last 30 days against 490,199 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.065%, Enrique de la Madrid sits above the 25th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @edelamadrid have real engagement?
Its engagement rate beats 64% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @edelamadrid post?
Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 2.13 posts per day across the measured window.

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