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Ed Balls engagement report

@edballs - 281K followers on X

Measured over 1 original post from a 30-day window, last computed on October 24, 2026.

Engagement

Per follower
0.005%
of 281K followers
Per impression
0.247%
6.1K views on a typical post
Reach
2.16%
of its followers see a post
Typical post
15
interactions (median)
Saved
0.017%
1 bookmarks on a typical post
Posting rate
0.67/day
active 43% of days
Peak time
14:00 UTC
Thursday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 15 interactions against 281K followers, an engagement rate of 0.005%. Posts are seen about 6.1K times each, and 0.247% of those impressions turn into an interaction. That is about 2.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 73 interactions, about 4.9x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 24, 2026. Recurring tag: #ncfc.

Where this sits in the catalog

At 0.005%, Ed Balls sits above the 10th percentile of the 202,467 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.142%
p750.673%
p902.54%
p9982.6%
Engagement rate as a share of followers, across the 202,467 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,932 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.673%
90th percentile2.54%
99th percentile82.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 251 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 7, 20264.9x their median

    A serious country does not build Holocaust remembrance on comfort, but on truth - Jewish News https://t.co/f90ahx7p5l

    35628423K viewsView on X
  • Aug 20, 20263.7x their median

    This week’s @polcurrency is an exclusive interview with Sue Gray, hugely respected former civil servant and for a short period the Chief of Staff in No10. At times it’s a very tough watch and listen… 🎧 LISTEN: https://t.co/XuPN7FjgM5 🖥️ WATCH: https://t.co/rcI2SxuPh0 https://t.co/TEm83dAA7G

    27622110.0K viewsView on X
  • Aug 19, 20262.6x their median

    Times p1: Burnham compares No 10 North to Wilson’s DEA as power shift puts growth policy in PM’s hands https://t.co/z1ztnHxvtr

    2047847K viewsView on X
  • Jul 9, 2026

    Two years ago Labour promised a “devolution revolution” to drive growth. Today, with @edballs, Nyasha Weinberg, @annastansbury and @ElsdenEsme, we publish our verdict: a government at risk of squandering the best opportunity in a generation. A🧵 https://t.co/JB0lV0eSPF

    2163430K viewsView on X
  • Oct 8, 2026

    ‘Exploring the Role and Limitations of Generative AI in Policymaking’ - our new Harvard-Kings working paper is out today: with Nyasha Weinberg and Dylan Evans, thread to follow.. @HarvardBizGov @Kingspol_econ @thestrandgroup https://t.co/HGx41xDdNn

    63516.1K viewsView on X
  • Aug 20, 2026

    RT @Steven_Swinford: Andy Burnham has a “very clear view of what he wants to do” as prime minister in contrast to Sir Keir Starmer, who fai…

    0800197 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ncfc

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 15 interactions against 281K followers, an engagement rate of 0.005%. Posts are seen about 6.1K times each, and 0.247% of those impressions turn into an interaction. That is about 2.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 73 interactions, about 4.9x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Ed Balls's engagement rate on X?
Ed Balls (@edballs) has an engagement rate of 0.005%, based on the median interactions across 1 original posts from the last 30 days against 280,873 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, Ed Balls sits above the 10th percentile of the 202,467 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @edballs have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @edballs post?
Most posts go out around 14:00 UTC, and Thursday is its busiest day, at roughly 0.67 posts per day across the measured window.

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