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East Coast Radio engagement report

@ecr9495 - 525K followers on X

Measured over 27 original posts from a 30-day window, last computed on October 16, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 525K followers
Per impression
0.586%
1.4K views on a typical post
Reach
0.26%
of its followers see a post
Typical post
8
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.9/day
active 47% of days
Peak time
07:00 UTC
Monday

A typical post picks up 8 interactions against 525K followers, an engagement rate of 0.002%. Measured over 27 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.4K times each, and 0.586% of those impressions turn into an interaction. That is about 0.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 27 posts sampled, 22% carry an image or video and 74% link out. The account's strongest tracked post pulled 107 interactions, about 13x its own typical post. Recurring topics include #areyoutheecrfugitive, #comehometosavings, #140yearsofmercedes.

Measured over 27 original posts from a 30-day window, last computed on October 16, 2026. Recurring tags: #areyoutheecrfugitive, #comehometosavings, #140yearsofmercedes.

Compared with accounts its own size

East Coast Radio's engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 34% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, East Coast Radio sits below the 10th percentile of the 204,798 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,798 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,879 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video22% of posts+111%+108% to +115%34K
Outbound link74% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 22% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 74% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 196 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 27, 202613x their median

    R400,000 is up for grabs across multiple Fugitive captures! 💰 If you were one of our lucky winners, what’s the FIRST thing you’d spend your winnings on? 👀 Dream big, KZN! 👇 #AreYouTheECRFugitive

    48174114.1K viewsView on X
  • Sep 18, 20265.0x their median

    What would you love to make happen? Share your dream at https://t.co/YFk0OBNwmc for a chance to tell us LIVE on air and WIN R5,000! If you’ve taken a DirectAxis loan in the past 90 days, we’ll add R1,000. #DirectAxis #MakeItHappen Ts&Cs and competition rules apply. @FNBSA https://t.co/JIciY83F7K

    2710301.5K viewsView on X
  • Oct 5, 20264.4x their median

    IT’S OUR BIRTHDAY MONTH, KZN! 💛❤️ This October, East Coast Radio celebrates 30 incredible years, and this milestone belongs to YOU. 30 years of music. 30 years of community. 30 years of memories. 30 years of connection. All made possible by YOU - the people of KZN. https://t.co/zPuNzeBS2W

    258201.4K viewsView on X
  • Sep 21, 20262.6x their median

    HE’S BACK!!! Follow our socials for sightings and updates. Visit https://t.co/YFk0OBMYwE. If you don’t play you don’t have the chance to win. T’s and C’s apply. There are only a few steps to changing your life… like the chance to win a share of R400 000 #AreYouTheECRFugitive https://t.co/Ke8Zsi7u88

    174001.4K viewsView on X
  • Sep 15, 20262.1x their median

    Smart Shopper Price Palooza is BACK! Score Crazy deals, earn DOUBLE points and stand to win R100 000 every day. Valid until 24 September 2026. Ts&Cs apply. #ComeHomeToSavings For more visit: https://t.co/SXUzyONjDH @PicknPay https://t.co/lBbB0UkMI7

    12410917 viewsView on X
  • Sep 28, 20261.9x their median

    The hunt for the East Coast Radio Fugitive is officially underway - and he’s already out there somewhere in Durban. Do you know where he could be? Let us know in the comments below ⬇ https://t.co/uiJrsxxght

    82501.6K viewsView on X
  • Sep 24, 20261.8x their median

    It’s Heritage Day, KZN! 🇿🇦 If The Fugitive could be hiding anywhere in KZN today, where would you start looking? 👀 Drop your guesses below! 🔎 #AreYouTheECRFugitive

    7430891 viewsView on X
  • Sep 30, 20261.6x their median

    After an accident left her family living month to month, the Tongaat woman says the prize has given her some much-needed financial breathing room. https://t.co/yt7ENFhc7M

    93104.1K viewsView on X
  • Sep 29, 20261.5x their median

    The East Coast Radio Fugitive has been found! And Deanne Pillay is R54 000 richer after tracking him down at Sugar Rush Park in Ballito. https://t.co/NAndZ8NCXz

    91202.2K viewsView on X
  • Sep 25, 20261.5x their median

    You’ve spotted someone you think is The Fugitive. What EXACTLY do you need to say to win? 👀 Wrong answers only! 😂👇 #AreYouTheECRFugitive

    63301.5K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#areyoutheecrfugitive#comehometosavings#140yearsofmercedes#directaxis#ecr

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 8 interactions against 525K followers, an engagement rate of 0.002%. Measured over 27 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.4K times each, and 0.586% of those impressions turn into an interaction. That is about 0.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 27 posts sampled, 22% carry an image or video and 74% link out. The account's strongest tracked post pulled 107 interactions, about 13x its own typical post. Recurring topics include #areyoutheecrfugitive, #comehometosavings, #140yearsofmercedes.

What is East Coast Radio's engagement rate on X?
East Coast Radio (@ecr9495) has an engagement rate of 0.002%, based on the median interactions across 27 original posts from the last 30 days against 525,260 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, East Coast Radio sits below the 10th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ecr9495 have real engagement?
Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ecr9495 post?
Most posts go out around 07:00 UTC, and Monday is its busiest day, at roughly 0.9 posts per day across the measured window.

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