Economist Enterprise engagement report
@econ_enterprise - 238K followers on X
Measured over 14 original posts from a 30-day window, last computed on September 28, 2026.
Engagement
A typical post picks up 2 interactions against 238K followers, an engagement rate of 0.001%. Measured over 14 original posts, its engagement rate beats 5% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.4K times each, and 0.147% of those impressions turn into an interaction. That is about 0.571% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 14 posts sampled, 86% carry an image or video and 100% link out. The account's strongest tracked post pulled 21 interactions, about 11x its own typical post.
Measured over 14 original posts from a 30-day window, last computed on September 28, 2026.
Compared with accounts its own size
Economist Enterprise's engagement rate beats 5% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 9% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Economist Enterprise sits below the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 86% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 86% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 462 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 21, 202611x their median
90% of people say they feel safe in their day-to-day road travel. Only 45% of the transport professionals who design, build &operate mobility systems agree. Our new research, supported by @BremboBrakes, explores why and what it will take to close the gap https://t.co/glCYHAB3wS https://t.co/TAxFhhrC7M
- Aug 10, 20267.0x their median
Where investment goes today will shape who produces, supplies, innovates and trades tomorrow. In a new blog post, @CollinsNan, Director, Division on Investment and Enterprise @UNCTAD, highlights a shift revealed by the World Investment Report 2026: global capital is becoming more strategic, selective and concentrated. To stay connected to future trade networks, developing economies should focus on realistic entry points—such as processing, logistics and digital services. Read more: https://t.co/jzWMCOi24E
- Jul 7, 20265.5x their median
Which cities are the most liveable in 2026? Launching today, our Global Liveability Index 2026, benchmarking 173 cities across stability, healthcare, culture, education and infrastructure. While the global average score held steady at 76.1, the data reveals shifts beneath the surface as geopolitics, healthcare investments, and safety trends reshape the global landscape. Read the key insights here: https://t.co/oxsjCrR1hg
- Jul 27, 20265.0x their median
In this week's newsletter: Our report, supported by @Bayer, explores how self-care can be effectively integrated into national health systems. https://t.co/fpObFLy6Cl
- Jul 16, 20264.0x their median
Global democracy has stopped its eight-year decline. But for business leaders, this is a moment to stay alert, not reassured. EIU's Democracy Index 2025, reveals that the global democracy scores have stabilised after eight consecutive years of decline, yet operational risks for multinational corporations remain incredibly volatile. There is no longer a single global political risk environment. Markets are fragmenting. Surface stability can easily mask underlying friction that threatens your operations. Read the full breakdown and download the summary report here: https://t.co/JjfyZaJ92Z
- Jul 2, 20264.0x their median
"The world’s food systems are functional until they aren’t. Recent volatility in energy markets, which has increased transport and refrigeration costs, alongside weather extremes linked to El Niño, illustrates how quickly external shocks can expose underlying weaknesses across the food system." In a new op-ed for @TheGrocer, Pratima Singh, Initiative lead, The Food Imperative and principal at Economist Enterprise, breaks down a critical blind spot threatening global food security. Read the full article: https://t.co/B6VDdB07XO
- Sep 17, 20263.5x their median
"Water bankruptcy is not only about quantity, but also about quality. In many parts of the world, we have water available on paper but it’s so toxic that it cannot be used." We recently spoke to @UNUniversity Institute Director and 2026 Stockholm Water Prize laureate Professor @KavehMadani about the water depletion he sees happening in every part of the world—regardless of economy, development status or political will. His landmark report on what this means for the future of human water systems came in January, calling for a transition from crisis response to bankruptcy management—a move he says can only happen in an environment of political honesty. Read the full interview here: https://t.co/SMbd9YJeor
- Jun 10, 20263.5x their median
Can we ensure that a fractured trade system still supports development and inclusive growth? Or are we entering a period of permanent marginalisation for smaller economies? In her latest analysis, @luzmadelamora, @UNCTAD, highlights a critical shift: trade is no longer just about efficiency; it’s now a tool for national security. https://t.co/FTDKtX41C7
- Sep 15, 20263.0x their median
The world is not on track to achieve Sustainable Development Goal 2—Zero Hunger—by 2030. Behind the positive global averages lies a far more troubling reality: progress remains uneven, fragile and deeply unequal. In a piece for The Food Imperative, @maumartina, @FAO deputy director-general, argues that existing progress shows solutions work—but that scaled infrastructure investments and sustained political will are needed to drive lasting change. https://t.co/MnXHO5jek9
- Jul 31, 20263.0x their median
Almost 90% of people support stronger safety measures: lower speed limits, greater enforcement, higher standards. The public mandate is there. What is missing is the regulatory and industry coordination to act on it. https://t.co/ExYgpRJxp9 Supported by @BremboBrakes https://t.co/5wqahzYYrW
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 2 interactions against 238K followers, an engagement rate of 0.001%. Measured over 14 original posts, its engagement rate beats 5% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.4K times each, and 0.147% of those impressions turn into an interaction. That is about 0.571% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 14 posts sampled, 86% carry an image or video and 100% link out. The account's strongest tracked post pulled 21 interactions, about 11x its own typical post.
- What is Economist Enterprise's engagement rate on X?
- Economist Enterprise (@econ_enterprise) has an engagement rate of 0.001%, based on the median interactions across 14 original posts from the last 30 days against 237,564 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Economist Enterprise sits below the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @econ_enterprise have real engagement?
- Its engagement rate beats 5% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @econ_enterprise post?
- Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 0.47 posts per day across the measured window.