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Matthew Prince 🌥 engagement report

@eastdakota - 344K followers on X

Measured over 32 original posts from a 30-day window, last computed on September 15, 2026.

Engagement

Middle of its size range
Per follower
0.043%
of 344K followers
Per impression
0.547%
27K views on a typical post
Reach
7.86%
of its followers see a post
Typical post
145
interactions (median)
Saved
0.051%
14 bookmarks on a typical post
Posting rate
3.8/day
active 100% of days
Peak time
04:00 UTC
Tuesday

A typical post picks up 145 interactions against 344K followers, an engagement rate of 0.043%. Measured over 32 original posts, its engagement rate beats 46% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 0.547% of those impressions turn into an interaction. That is about 7.70% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 04:00 UTC, and Tuesday is the busiest day of the week. Of the 32 posts sampled, 47% carry an image or video and 47% link out. The account's strongest tracked post pulled 6.2K interactions, about 41x its own typical post. Recurring topics include #usopen, #botswana, #internet.

Measured over 32 original posts from a 30-day window, last computed on September 15, 2026. Recurring tags: #usopen, #botswana, #internet.

Compared with accounts its own size

Matthew Prince 🌥's engagement rate beats 46% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 30% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.043%, Matthew Prince 🌥 sits above the 25th percentile of the 156,596 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.4%
Engagement rate as a share of followers, across the 156,596 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,062 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video47% of posts+111%+108% to +115%34K
Outbound link47% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 47% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 47% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 162 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 4, 202641x their median

    VoidZero is joining Cloudflare. Our mission stays the same: to make JavaScript developers more productive than ever before. Vite, Vitest, Rolldown, Oxc, and Vite+ remain MIT-licensed. Evan and the VoidZero team will continue leading them. Cloudflare shares our commitment to open source. Together, we can keep investing in the tooling developers rely on every day, while bringing the Vite ecosystem and Cloudflare’s platform even closer together.

    5.0K714224288927K viewsView on X
  • Aug 22, 20264.9x their median

    cloudflare has been getting polished lately. just migrated 2 simple sites i've had from vercel to cloudflare and it was a breeze. love this little motion for progressing through a flow (and it lets you go back by clicking on the previous step that's hovering up at the top too) https://t.co/2dKlNRHIVh

    6621529256K viewsView on X
  • Aug 22, 20264.1x their median

    Spotify gave ChatGPT Sol its entire catalogue. Sol listened and came up with this playlist of “the best.” A couple things: 1) a measure of AI’s taste? which gets to some interesting philosophical questions; and 2) clearly my next earnings week playlist. https://t.co/VtGiegRlku

    52012557137K viewsView on X
  • Sep 10, 20263.7x their median

    Got to see new foldable iPhone Duo shown off by Eddie Cue at dinner tonight. I was skeptical, and still need to really put one through the paces, but have to say… it was pretty cool.

    517215245K viewsView on X
  • Aug 26, 20263.6x their median

    Who spoiled @Cloudflare’s Birthday Week surprise?? https://t.co/K79vx4xTG5

    4792513539K viewsView on X
  • Aug 24, 20262.7x their median

    I took my nephews over to Park City Mountain today to ride the Alpine Coaster and Slide. (Fun fact: my dad originally built the Slide.) I was buying tickets at the window when the agent reviewed my liability waiver. “Are you THE Matthew Prince? We’re all rooting for you.” 😊 Don’t think Rob Katz gets the same reception. 🤷🏻‍♂️

    374416046K viewsView on X
  • Sep 8, 20262.4x their median

    Is this the cold email equivalent of negging? Being so wildly wrong that you feel compelled to write back? Almost got me, Elias! https://t.co/8NWwa8SMiJ

    314431044K viewsView on X
  • Sep 15, 20262.4x their median

    Today, Cloudflare is announcing a new Disallow AI Training setting that lets you easily stay indexed for search while refusing to let that same crawler train on your content. https://t.co/TF5K2Ret1D

    2853914974K viewsView on X
  • Aug 18, 20262.0x their median

    Thank you for coming to my TED talk. https://t.co/VsvZM8lSqc

    2482512666K viewsView on X
  • Aug 23, 20261.9x their median

    One obvious disconnect is that founders try to speak to the general public the way they’ve been trained to speak to VCs. VCs love bombast, hyperbole and absolutes. The general public, predictably, has the opposite reaction.

    229929645K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#usopen#botswana#internet#notreallysorry#rip

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 145 interactions against 344K followers, an engagement rate of 0.043%. Measured over 32 original posts, its engagement rate beats 46% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 0.547% of those impressions turn into an interaction. That is about 7.70% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 04:00 UTC, and Tuesday is the busiest day of the week. Of the 32 posts sampled, 47% carry an image or video and 47% link out. The account's strongest tracked post pulled 6.2K interactions, about 41x its own typical post. Recurring topics include #usopen, #botswana, #internet.

What is Matthew Prince 🌥's engagement rate on X?
Matthew Prince 🌥 (@eastdakota) has an engagement rate of 0.043%, based on the median interactions across 32 original posts from the last 30 days against 344,283 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.043%, Matthew Prince 🌥 sits above the 25th percentile of the 156,596 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @eastdakota have real engagement?
Its engagement rate beats 46% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @eastdakota post?
Most posts go out around 04:00 UTC, and Tuesday is its busiest day, at roughly 3.8 posts per day across the measured window.

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