Earth engagement report
@earthcurated - 1.2M followers on X
Measured over 88 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 556 interactions against 1.2M followers, an engagement rate of 0.045%. Measured over 88 original posts, its engagement rate beats 59% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 40K times each, and 1.40% of those impressions turn into an interaction. That is about 3.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.2 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 20:00 UTC, and Saturday is the busiest day of the week. Of the 88 posts sampled, 75% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 19K interactions, about 34x its own typical post.
Measured over 88 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
Earth's engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.045%, Earth sits above the 25th percentile of the 36,759 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Aug 26, 202634x their median
“Pray for Nepal 🇳🇵🙏
- Aug 26, 20268.2x their median
There’s always one morning near the end of summer when the air just feels different. Nothing dramatic has changed, but somehow you know autumn is coming.
- Aug 22, 20266.8x their median
The ancient Egyptians were making this blue more than 5,000 years ago. Egyptian blue is widely considered the world’s first synthetic pigment, made by heating materials including silica, copper compounds and calcium. But here’s the part I love: thousands of years later, the pigment can still emit a powerful glow in near-infrared light. Ancient chemistry hiding in plain sight.
- Aug 25, 20266.5x their median
https://t.co/NdSlRDCDoI
- Aug 21, 20263.9x their median
The Romans accidentally invented nanotechnology 1,600 years ago, and we didn't figure out how they did it until 1990. This is the Lycurgus Cup. When lit from the front, it looks jade green. When light shines through it, it glows ruby red. The secret? Roman glassmakers laced the glass with gold and silver particles ground down to just 50 nanometers less than 1/1,000th the width of a grain of salt. At that scale, electrons react to light via surface plasmon resonance, bending physics centuries ahead of schedule. Whether they meant to do it or stumbled into it, they mastered quantum-level light manipulation in the 4th century.
- Aug 29, 20263.6x their median
There’s something about a path disappearing into the trees that always makes you want to see where it goes. https://t.co/twb5wlM7if
- Aug 28, 20263.3x their median
In Death Valley, rocks weighing hundreds of pounds can travel across the desert floor, leaving long trails behind them. Some have travelled hundreds of metres. https://t.co/mc1yFsLU5m
- Aug 30, 20262.6x their median
Someone put a bench exactly where a bench needed to be. https://t.co/pMea3rQYvg
- Aug 25, 20262.6x their median
A true original. Rest in peace, Dolly. ❤️
- Aug 31, 20262.4x their median
Sometimes you only notice the view because the light finds it first. https://t.co/wPo9Z3jE3n
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 556 interactions against 1.2M followers, an engagement rate of 0.045%. Measured over 88 original posts, its engagement rate beats 59% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 40K times each, and 1.40% of those impressions turn into an interaction. That is about 3.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.2 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 20:00 UTC, and Saturday is the busiest day of the week. Of the 88 posts sampled, 75% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 19K interactions, about 34x its own typical post.
- What is Earth's engagement rate on X?
- Earth (@earthcurated) has an engagement rate of 0.045%, based on the median interactions across 88 original posts from the last 30 days against 1,222,054 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.045%, Earth sits above the 25th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @earthcurated have real engagement?
- Its engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @earthcurated post?
- Most posts go out around 20:00 UTC, and Saturday is its busiest day, at roughly 5.23 posts per day across the measured window.