EastAfricaRadio engagement report
@earadiofm - 1.4M followers on X
Measured over 164 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 31 interactions against 1.4M followers, an engagement rate of 0.002%. Measured over 164 original posts, its engagement rate beats 18% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.9K times each, and 0.787% of those impressions turn into an interaction. That is about 0.278% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Sunday is the busiest day of the week. Of the 164 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 732 interactions, about 24x its own typical post. Recurring topics include #kipenga, #eastafricaradio, #hainakuchoka.
Measured over 164 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #kipenga, #eastafricaradio, #hainakuchoka.
Compared with accounts its own size
EastAfricaRadio's engagement rate beats 18% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, EastAfricaRadio sits below the 10th percentile of the 156,027 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 1% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 1% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 419 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 29, 202624x their median
#HABARI Makamu Mwenyekiti wa CHADEMA, John Heche, amesema chama hicho kinafahamu na kinafuatilia kwa karibu mipango inayodaiwa kulenga kuvuruga Baraza Kuu la Chama, akisisitiza kuwa juhudi hizo hazitafanikiwa kukiyumbisha chama wala kubadilisha msimamo wa viongozi na wanachama wake. Heche amesema taarifa kuhusu watu wanaodaiwa kushawishiwa kwa kutumia fedha zimefika kwa uongozi wa chama, huku akieleza kuwa kila hatua inayochukuliwa inafuatiliwa kwa karibu. Ameongeza kuwa chama kinafahamu mbinu zinazotumika na hakitakubali mipango ya nje kuingilia maamuzi ya taasisi zake. Aidha, Heche amedai kuwa fedha zinazotolewa kwa lengo la kuvuruga Baraza Kuu hazitafikia matokeo yaliyokusudiwa, akisisitiza kuwa juhudi hizo zitabaki bure. #EastAfricaRadio #TogetherTunawakilisha
- Sep 15, 202617x their median
Mwanamuziki 20 Percent ananyoosha maelezo taarifa zilizopo mitandaoni kuhusu kuwauzia Simba akaunti yake ya Instagram. #PlanetBongo https://t.co/T6Y55q1wHw
- Aug 29, 202616x their median
#HABARI "Hakuna mazungumzo ya aina yoyote yatakayofanyika mwenyekiti wetu akiwa gerezani." Hayo ni maneno ya Makamu Mwenyekiti wa Chama cha Demokrasia na MaendeleoCHADEMA, John Heche akizungumza leo Agosti 29,2026. Heche amesema mazungumzo yoyote yanayolenga kutafuta suluhu hayawezi kuwa na maana iwapo mwenyekiti wa chama ataendelea kuwa kizuizini. Amesema CHADEMA itaendelea kusimamia msimamo wake na kudai haki na uhuru wa viongozi wake. Ameeleza kuwa msimamo huo unatokana na hitaji la kuhakikisha haki na misingi ya demokrasia vinazingatiwa katika mchakato wowote wa mazungumzo. #EastAfricaRadio #TogetherTunawakilisha
- Aug 11, 202615x their median
Unju @nikkizohan anahoji kwanini waigizaji 'A List' Irene Uwoya, Wolper, Aunty Ezekiel na Kajala Frida kupandishwa jukwaa la Miaka 30 ya BongoFlava. #PlanetBongo https://t.co/ebuvN8t15P
- Sep 23, 20269.0x their median
Sakata la ugomvi wa Super Market kati ya mteja na cashier. #PilikaPilika https://t.co/dttjQNXq3u
- Oct 3, 20268.8x their median
#MICHEZO: Mabingwa watetezi wa ligi kuu ya Wanawake Simba Queens wanaendeleza ubabe katika ligi hiyo wakiendelea walipoishia katika msimu uliopita baada ya kutwaa ubingwa bila kupoteza mchezo wowote (Unbeaten) wakishinda michezo 19 na kupata sare 3 tu. Baada ya kuwapiga JKT Queens na Yanga Princess katika michezo ya Ngao ya Jamii, kuna timu ya kuitishia Simba Queens kwenye ligi kuu ya wanawake msimu huu? #Michezo #Hainakuchoka #EastAfricaTV @nickymeena_
- Sep 18, 20268.5x their median
#SupaBreakfast Wakili wa Mahakama Kuu Isack Saaduni amefafanua mipaka ya kujihami pale unapokutana na tatizo #EastAfricaRadio https://t.co/QYtgeELRQi
- Aug 29, 20268.1x their median
#HABARI Milio ya risasi na milipuko imesikika katika mji mkuu wa Niger, Niamey, baada ya wanajeshi waasi kushambulia Ikulu ya Rais na maeneo muhimu ya kijeshi. Walinzi wa rais wamefanikiwa kuzuia jaribio la wanajeshi hao kuvamia Ikulu, huku mapigano yakiripotiwa pia karibu na uwanja wa ndege wa kimataifa na kambi ya kijeshi. Shambulio hilo pia liliathiri kwa muda kituo cha taifa cha televisheni na redio, ingawa baadhi ya taarifa za matukio hayo hazikuweza kuthibitishwa kwa njia huru. Tukio hilo linatajwa kuwa jaribio la uasi ndani ya jeshi na changamoto kubwa kwa utawala wa Jenerali Abdourahamane Tiani. Tiani aliingia madarakani kupitia mapinduzi ya kijeshi mwezi Julai 2023, akiahidi kukabiliana na tishio la wanamgambo. Hata hivyo, tukio la sasa linaonyesha kuwa utawala wake unakabiliwa pia na changamoto kutoka ndani ya jeshi. #EastAfricaRadio #TogetherTunawakilisha
- Aug 10, 20267.9x their median
🗣Pesa za Simba hazina konakona! Anatuambia hapa @chino_kidd7 baada ya kuperforme jukwaa la Simba Day kwa miaka hii miwili mfululizo. #PlanetBongo https://t.co/pFcSMSzn80
- Aug 25, 20267.8x their median
Msamoo Ferooz anafunguka kuhusu Brotherman Dully Sykes kusema yeye ndio muasisi wa muziki wa BongoFlava. #PlanetBongo #OFFAIR https://t.co/g2y44u07eb
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 31 interactions against 1.4M followers, an engagement rate of 0.002%. Measured over 164 original posts, its engagement rate beats 18% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.9K times each, and 0.787% of those impressions turn into an interaction. That is about 0.278% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Sunday is the busiest day of the week. Of the 164 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 732 interactions, about 24x its own typical post. Recurring topics include #kipenga, #eastafricaradio, #hainakuchoka.
- What is EastAfricaRadio's engagement rate on X?
- EastAfricaRadio (@earadiofm) has an engagement rate of 0.002%, based on the median interactions across 164 original posts from the last 30 days against 1,416,306 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, EastAfricaRadio sits below the 10th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @earadiofm have real engagement?
- Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @earadiofm post?
- Most posts go out around 12:00 UTC, and Sunday is its busiest day, at roughly 5.67 posts per day across the measured window.