dwell engagement report
@dwell - 1.2M followers on X
Measured over 4 original posts from a 30-day window, last computed on August 30, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 12 interactions against 1.2M followers, an engagement rate of 0.001%. Posts are seen about 3.8K times each, and 0.319% of those impressions turn into an interaction. That is about 0.317% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 4 posts sampled, 100% link out. The account's strongest tracked post pulled 46 interactions, about 3.8x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on August 30, 2026.
Where this sits in the catalog
At 0.001%, dwell sits below the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jul 17, 20263.8x their median
Why more people are buying vacation homes before full-time ones, Congress passes the largest federal housing package in more than three decades, and more. https://t.co/PKbkUOOeQC
- Jun 30, 20262.9x their median
Our Obsessions issue is here. Inside, we explore how design fixations—from secret passageways to childhood memories, biohacking, specific colors, and even lifestyles like #vanlife—shape how we live. Check it out: https://t.co/wgTA0HRx57 https://t.co/IrNyqTOUq6
- Jul 10, 20262.8x their median
I.M. Pei's Dallas City Hall is declared an endangered building, the near-collapse of Pfizer’s former New York headquarters reignites safety concerns, and more. https://t.co/gf2nAVwVMl
- May 12, 20262.4x their median
Our outdoor issue is here. Without going into clichés about nature and mental health, each of the stories in this issue shows a different type of design connected to the outdoors: places to pause, free yourself from your feeds, and take a deep breath. We can’t wait to hear what you think. Check it out now: https://t.co/7pu9x7xYZF
- Jun 5, 20261.8x their median
Wells Fargo offers buyer incentives for 3D-printed homes, the Serpentine Pavilion’s first brick wall, and more. https://t.co/Gsy8D4bUdV
- Jun 19, 2026
Zaha Hadid Architects rebrands as ZHA, L.A.’s public parks face severe disinvestment, and more. https://t.co/kWEdAH0la9
- May 29, 2026
The architect shaping design in Antarctica, Trump’s choice of blue for the Reflecting Pool sparks debate, and more. https://t.co/IQTSdyzCsZ
- Aug 7, 2026
Homeownership is only becoming further out of reach for young Americans, Japan’s traditional folk houses are being revived, and more. https://t.co/uIsVCBMFNs
- Jul 31, 2026
Etsy artists are fleeing the site as AI listings take over, NYC drops a proposed list of pied-à-terre owners slated for taxation, and more. https://t.co/FS4iNiH1a5
- Jun 12, 2026
Senate Democrats suspect that national park fees may be funding Trump’s vanity projects, Philip Johnson’s first home is saved from demolition, and more. https://t.co/owUJ5DBbsD
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 12 interactions against 1.2M followers, an engagement rate of 0.001%. Posts are seen about 3.8K times each, and 0.319% of those impressions turn into an interaction. That is about 0.317% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 4 posts sampled, 100% link out. The account's strongest tracked post pulled 46 interactions, about 3.8x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is dwell's engagement rate on X?
- dwell (@dwell) has an engagement rate of 0.001%, based on the median interactions across 4 original posts from the last 30 days against 1,190,141 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, dwell sits below the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @dwell have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @dwell post?
- Most posts go out around 19:00 UTC, and Friday is its busiest day, at roughly 0.13 posts per day across the measured window.