Back to @dwell's profile

dwell engagement report

@dwell - 1.2M followers on X

Measured over 4 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Per follower
0.001%
of 1.2M followers
Per impression
0.319%
3.8K views on a typical post
Reach
0.32%
of its followers see a post
Typical post
12
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.13/day
active 13% of days
Peak time
19:00 UTC
Friday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 12 interactions against 1.2M followers, an engagement rate of 0.001%. Posts are seen about 3.8K times each, and 0.319% of those impressions turn into an interaction. That is about 0.317% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 4 posts sampled, 100% link out. The account's strongest tracked post pulled 46 interactions, about 3.8x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on August 30, 2026.

Where this sits in the catalog

At 0.001%, dwell sits below the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 17, 20263.8x their median

    Why more people are buying vacation homes before full-time ones, Congress passes the largest federal housing package in more than three decades, and more. https://t.co/PKbkUOOeQC

    342103.3K viewsView on X
  • Jun 30, 20262.9x their median

    Our Obsessions issue is here. Inside, we explore how design fixations—from secret passageways to childhood memories, biohacking, specific colors, and even lifestyles like #vanlife—shape how we live. Check it out: https://t.co/wgTA0HRx57 https://t.co/IrNyqTOUq6

    525502.6K viewsView on X
  • Jul 10, 20262.8x their median

    I.M. Pei's Dallas City Hall is declared an endangered building, the near-collapse of Pfizer’s former New York headquarters reignites safety concerns, and more. https://t.co/gf2nAVwVMl

    524402.8K viewsView on X
  • May 12, 20262.4x their median

    Our outdoor issue is here. Without going into clichés about nature and mental health, each of the stories in this issue shows a different type of design connected to the outdoors: places to pause, free yourself from your feeds, and take a deep breath. We can’t wait to hear what you think. Check it out now: https://t.co/7pu9x7xYZF

    178402.0K viewsView on X
  • Jun 5, 20261.8x their median

    Wells Fargo offers buyer incentives for 3D-printed homes, the Serpentine Pavilion’s first brick wall, and more. https://t.co/Gsy8D4bUdV

    316302.1K viewsView on X
  • Jun 19, 2026

    Zaha Hadid Architects rebrands as ZHA, L.A.’s public parks face severe disinvestment, and more. https://t.co/kWEdAH0la9

    211302.4K viewsView on X
  • May 29, 2026

    The architect shaping design in Antarctica, Trump’s choice of blue for the Reflecting Pool sparks debate, and more. https://t.co/IQTSdyzCsZ

    313002.1K viewsView on X
  • Aug 7, 2026

    Homeownership is only becoming further out of reach for young Americans, Japan’s traditional folk houses are being revived, and more. https://t.co/uIsVCBMFNs

    213004.4K viewsView on X
  • Jul 31, 2026

    Etsy artists are fleeing the site as AI listings take over, NYC drops a proposed list of pied-à-terre owners slated for taxation, and more. https://t.co/FS4iNiH1a5

    114003.7K viewsView on X
  • Jun 12, 2026

    Senate Democrats suspect that national park fees may be funding Trump’s vanity projects, Philip Johnson’s first home is saved from demolition, and more. https://t.co/owUJ5DBbsD

    311101.9K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Buy or sell X accounts - escrow-protected

PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 12 interactions against 1.2M followers, an engagement rate of 0.001%. Posts are seen about 3.8K times each, and 0.319% of those impressions turn into an interaction. That is about 0.317% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 4 posts sampled, 100% link out. The account's strongest tracked post pulled 46 interactions, about 3.8x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is dwell's engagement rate on X?
dwell (@dwell) has an engagement rate of 0.001%, based on the median interactions across 4 original posts from the last 30 days against 1,190,141 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, dwell sits below the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @dwell have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @dwell post?
Most posts go out around 19:00 UTC, and Friday is its busiest day, at roughly 0.13 posts per day across the measured window.

Keep going