Dolce&Gabbana engagement report
@dolcegabbana - 4.8M followers on X
Measured over 40 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 369 interactions against 4.8M followers, an engagement rate of 0.008%. Measured over 40 original posts, its engagement rate beats 31% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 23K times each, and 1.58% of those impressions turn into an interaction. That is about 0.487% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 88% link out. The account's strongest tracked post pulled 14K interactions, about 38x its own typical post. Recurring topics include #dolcegabbana, #dgfw26, #dgss27.
Measured over 40 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #dolcegabbana, #dgfw26, #dgss27.
Compared with accounts its own size
Dolce&Gabbana's engagement rate beats 31% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.008%, Dolce&Gabbana sits above the 10th percentile of the 155,670 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.603% |
| 90th percentile | 2.31% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 88% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 88% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 281 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 15, 202638x their median
Introducing Global Ambassador SOOBIN, the leader of K-pop’s ever-evolving artists TOMORROW X TOGETHER, the new face of the Ever-Youth Skin Collection Campaign. "I am truly honored to join the Dolce&Gabbana family as Global Ambassador. The House has a unique ability to celebrate individuality while remaining deeply connected to its heritage and craftsmanship”. Discover the collection at https://t.co/bYQV7kqYMY #DolceGabbana #DGBeauty #SOOBIN
- Sep 17, 202627x their median
The new Global Ambassador SOOBIN stars in the Ever-Youth Skin Collection campaign, showcasing a youth-preserving ritual dedicated to the skin. Discover the collection at https://t.co/d9SeQoQmue #DolceGabbana #DGBeauty #SOOBIN https://t.co/Chkxh6LD6I
- Sep 16, 202624x their median
Radiance begins with care. The new Global Ambassador SOOBIN reveals the Ever-Youth Skin Collection, featuring Gold Peptides and high-performance actives. Discover the collection at https://t.co/d9SeQoQmue #DolceGabbana #DGBeauty #SOOBIN https://t.co/UoBG3qttAr
- Sep 28, 202616x their median
Recall the #DGCelebs attending the #DGSS27 Women's Fashion Show “STRAVAGANZA SICILIANA”. Discover more at https://t.co/R3iUlBQMbK #DolceGabbana https://t.co/3FVmgBX2kZ
- Sep 23, 202613x their median
#MicheleMorrone, #ChoiSan, #HandeErçel, and @levantecanta attended #VogueWorld Milano 2026 at Galleria Vittorio Emanuele II dressed in #DolceGabbana. Photographed by Antonio de Masi, Getty Images, and Lucas Possiede #DGFattoAMano https://t.co/CwTvfOhelr
- Sep 6, 20268.4x their median
The new #DGFW26 Men’s Campaign, directed by Steven Meisel. Stylist: Karl Templer Hair: Guido Palau Makeup: Pat McGrath Casting Director: Piergiorgio Del Moro, DM Casting Models: Choi San, Ruben Aiello Discover more at https://t.co/GXWQZxv8NK #DolceGabbana https://t.co/4Lf7iLwgow
- Sep 5, 20267.5x their median
The new #DGFW26 Men’s Campaign, directed by Steven Meisel. Stylist: Karl Templer Hair: Guido Palau Makeup: Pat McGrath Casting Director: Piergiorgio Del Moro, DM Casting Models: Choi San, Kit Butler, Reece Nelson, Akbar Shamji, Kilian Zeugin, Ruben Aiello Discover more at https://t.co/kNqZ0W022K #DolceGabbana
- Sep 7, 20266.3x their median
The My Sicily calfskin handbag leads the narrative of the new #DGFW26 Men’s Campaign. Discover more at https://t.co/GXWQZxv8NK #DolceGabbana https://t.co/PrcARsMVut
- Jul 13, 20264.9x their median
Inspired by the vibrant Sicily’s blooms, #DGAltaModa creations perfectly reflect Radicepura botanical gardens. The décolleté dress becomes a structured living bouquet thanks to the intricate technique of micro-draped inlay work. Countless featherlight strips of silk chiffon are expertly guided, folded and secured by hand, tracing the hidden anatomy of flowers. Petals and leaves hold a symphony of tonal nuances, creating a painterly effect of extraordinary realism. Rewatch the show at https://t.co/4o511StgEK #DolceGabbana #DGFattoAMano #MadeInItaly
- Aug 19, 20264.3x their median
In celebration of her birthday, @Madonna chose the “Bartolomea” look from the #DGAltaModa Taormina 2026 Collection. She wore an ankle-length organza dress with three-quarter sleeves entirely embroidered with sequins forming intricate floral motifs framed by ornate Baroque-inspired patterns. The design is further embellished with three-dimensional flowers meticulously handcrafted in duchesse satin and crystals. The look was completed with a #DGAltaGioielleria flower-motif necklace featuring tanzanite, morganite, aquamarine and rhodolite garnet, enriched with a South Sea pearl and twisted gold wire. Styled by Sadie Davies Image courtesy of @Madonna
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 369 interactions against 4.8M followers, an engagement rate of 0.008%. Measured over 40 original posts, its engagement rate beats 31% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 23K times each, and 1.58% of those impressions turn into an interaction. That is about 0.487% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 88% link out. The account's strongest tracked post pulled 14K interactions, about 38x its own typical post. Recurring topics include #dolcegabbana, #dgfw26, #dgss27.
- What is Dolce&Gabbana's engagement rate on X?
- Dolce&Gabbana (@dolcegabbana) has an engagement rate of 0.008%, based on the median interactions across 40 original posts from the last 30 days against 4,795,792 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.008%, Dolce&Gabbana sits above the 10th percentile of the 155,670 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @dolcegabbana have real engagement?
- Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @dolcegabbana post?
- Most posts go out around 13:00 UTC, and Sunday is its busiest day, at roughly 1.33 posts per day across the measured window.