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Dolce&Gabbana engagement report

@dolcegabbana - 4.8M followers on X

Measured over 28 original posts from a 30-day window, last computed on August 22, 2026.

Engagement

Middle of its size range
Per follower
0.003%
of 4.8M followers
Per impression
0.678%
23K views on a typical post
Reach
0.47%
of its followers see a post
Typical post
154
interactions (median)
Saved
0.031%
7 bookmarks on a typical post
Posting rate
0.93/day
active 77% of days
Peak time
13:00 UTC
Friday

A typical post picks up 154 interactions against 4.8M followers, an engagement rate of 0.003%. Measured over 28 original posts, its engagement rate beats 35% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 23K times each, and 0.678% of those impressions turn into an interaction. That is about 0.474% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 28 posts sampled, 100% carry an image or video and 86% link out. The account's strongest tracked post pulled 1.8K interactions, about 12x its own typical post. Recurring topics include #dolcegabbana, #dgdna, #madeinitaly.

Measured over 28 original posts from a 30-day window, last computed on August 22, 2026. Recurring tags: #dolcegabbana, #dgdna, #madeinitaly.

Compared with accounts its own size

Dolce&Gabbana's engagement rate beats 35% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 50% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, Dolce&Gabbana sits above the 10th percentile of the 9,981 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.

p100.001%
p250.007%
p50 (median)0.047%
p750.325%
p902.60%
p99357.9%
Engagement rate as a share of followers, across the 9,981 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 447,404 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.007%
50th percentile0.047%
75th percentile0.325%
90th percentile2.60%
99th percentile357.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+79%+73% to +85%5.8K
Outbound link86% of posts-49%-50% to -47%6.1K
Typical length-+13%+10% to +15%6.4K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 86% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 371 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 13, 202612x their median

    Inspired by the vibrant Sicily’s blooms, #DGAltaModa creations perfectly reflect Radicepura botanical gardens. The décolleté dress becomes a structured living bouquet thanks to the intricate technique of micro-draped inlay work. Countless featherlight strips of silk chiffon are expertly guided, folded and secured by hand, tracing the hidden anatomy of flowers. Petals and leaves hold a symphony of tonal nuances, creating a painterly effect of extraordinary realism. Rewatch the show at https://t.co/4o511StgEK #DolceGabbana #DGFattoAMano #MadeInItaly

    1.4K293503955K viewsView on X
  • Aug 19, 202610x their median

    In celebration of her birthday, @Madonna chose the “Bartolomea” look from the #DGAltaModa Taormina 2026 Collection. She wore an ankle-length organza dress with three-quarter sleeves entirely embroidered with sequins forming intricate floral motifs framed by ornate Baroque-inspired patterns. The design is further embellished with three-dimensional flowers meticulously handcrafted in duchesse satin and crystals. The look was completed with a #DGAltaGioielleria flower-motif necklace featuring tanzanite, morganite, aquamarine and rhodolite garnet, enriched with a South Sea pearl and twisted gold wire. Styled by Sadie Davies Image courtesy of @Madonna

    1.3K19547435K viewsView on X
  • Jul 14, 20266.0x their median

    On the occasion of #DGAltaModa, the opulence of Capodimonte porcelain transforms into fabric, echoing the atmosphere of Radicepura Horticultural Park. Inspired by the refined beauty of Capodimonte porcelain, hand-painted golden scrolls and delicate three-dimensional garlands embellish duchesse and gazar. The enchantment reaches its pinnacle in a statement creation, adorned with authentic porcelain elements shaped according to the time-honoured techniques of the manufacturing tradition, a tribute to the artisanal excellence of this noble art. Rewatch the show at https://t.co/4o511StgEK #DolceGabbana #DGFattoAMano #MadeInItaly

    743151141125K viewsView on X
  • Jul 14, 20264.4x their median

    The inspiration behind the #DGAltaModa Collection is rooted in Sicilian terraces, where ornamental terracotta pots safeguard the secrets of timeless villas. As if shaped by the hands of a master potter, oranges and lemons emerge through an interplay of high and low reliefs. Corsets and silhouettes are transformed into creations of pure beauty, immersed in the Radicepura gardens. Glossy leaves and delicate orange blossoms intertwine in a continuous embrace, enveloping the bodice and extending into sleeves, inspired by the sinuous silhouette of an ancient vase. Fruits and tendrils, recreated through the sculptural texture of duchesse fabric and embellished with crystals, rest lightly upon clouds of layered tulle. Rewatch the show at https://t.co/4o511StgEK #DolceGabbana #DGFattoAMano #MadeInItaly

    546109121322K viewsView on X
  • Jul 17, 20264.3x their median

    The celebrations of #DGAltaGioielleria, #DGAltaModa and #DGAltaSartoria culminated at La Plage Resort Taormina, with Isola Bella and Parco Archeologico Naxos Taormina framing a special live performance by #JLo. Delivering some of her most beloved hits, the artist brought her extraordinary energy to an evening celebrating Sicily’s beauty and rich cultural heritage. Throughout the performance, JLo showcased a succession of distinctive looks from the exclusive #DolceGabbana Alta Moda costum creations, spanning draped silk chiffon silhouettes illuminated by jewelled floral motifs and multicoloured gemstones, alongside a lace bodysuit accompanied by a black lace veil, exquisitely embroidered with Baroque-inspired motifs, and a gold-tone crown embellished with black crystals. A celebration of music, creativity and #DGFattoAMano artistry in one extraordinary finale.

    518107257116K viewsView on X
  • Jul 14, 20263.8x their median

    Amid the lush backdrop of Radicepura, the #DGAltaModa Collection draws inspiration from ancient rituals of devotion and beauty. Floral motifs, precious embroideries and handcrafted details reveal the excellence of #DGFattoAMano and the spirit of #DolceGabbana. Rewatch the show at https://t.co/4o511StgEK #MadeInItaly

    450100211719K viewsView on X
  • Jul 31, 20263.0x their median

    The signature #DGLeo print takes centre stage in the new #DolceGabbana Leo Street Collection. A celebration of versatility and confident femininity. Discover more at https://t.co/fDRbxl5Pkn #DGFattoAMano #MadeInItaly https://t.co/KhmPxCvLYG

    32897241129K viewsView on X
  • Jul 14, 20262.8x their median

    Inspired by the opulence of Sicilian Baroque, #DGAltaSartoria creations reinterpret the richness of sacred art and architectural ornamentation. Metallic embroidery and luminous details capture the light, evoking gilded interiors, solemn processions and centuries of artistic excellence. At Teatro Antico of Taormina, supported by Fondazione Taormina Arte Sicilia and Fondazione Taormina. Rewatch the show at https://t.co/qfWUMQzSFO #DolceGabbana #DGFattoAMano #MadeInItaly

    3456710314K viewsView on X
  • Jul 14, 20262.7x their median

    Monica Bellucci, attending #DGAltaModa at Radicepura alongside JLo, wore an embellished chemisier gown enriched with shimmering lace ruffles and a dramatic train. Layered over a tonal black satin slip dress, the look was completed with a Marlene clutch adorned with black crystals. #DolceGabbana #DGFattoAMano #MadeInItaly

    355557415K viewsView on X
  • Jul 14, 20262.6x their median

    Within the carefully orchestrated dialogue of contrasts animating the Radicepura spaces, #DGAltaModa pieces stand out thanks to the accurate study of details, the #DGFattoAMano excellence and the #DolceGabbana artisanal charm. Rewatch the show at https://t.co/4o511StgEK #MadeInItaly

    3127691015K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#dolcegabbana#dgdna#madeinitaly#dgfattoamano#dgleo

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 154 interactions against 4.8M followers, an engagement rate of 0.003%. Measured over 28 original posts, its engagement rate beats 35% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 23K times each, and 0.678% of those impressions turn into an interaction. That is about 0.474% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 28 posts sampled, 100% carry an image or video and 86% link out. The account's strongest tracked post pulled 1.8K interactions, about 12x its own typical post. Recurring topics include #dolcegabbana, #dgdna, #madeinitaly.

What is Dolce&Gabbana's engagement rate on X?
Dolce&Gabbana (@dolcegabbana) has an engagement rate of 0.003%, based on the median interactions across 28 original posts from the last 30 days against 4,798,646 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, Dolce&Gabbana sits above the 10th percentile of the 9,981 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @dolcegabbana have real engagement?
Its engagement rate beats 35% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @dolcegabbana post?
Most posts go out around 13:00 UTC, and Friday is its busiest day, at roughly 0.93 posts per day across the measured window.

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