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Dolce&Gabbana engagement report

@dolcegabbana - 4.8M followers on X

Measured over 40 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.008%
of 4.8M followers
Per impression
1.58%
23K views on a typical post
Reach
0.49%
of its followers see a post
Typical post
369
interactions (median)
Saved
0.06%
14 bookmarks on a typical post
Posting rate
1.33/day
active 80% of days
Peak time
13:00 UTC
Sunday

A typical post picks up 369 interactions against 4.8M followers, an engagement rate of 0.008%. Measured over 40 original posts, its engagement rate beats 31% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 23K times each, and 1.58% of those impressions turn into an interaction. That is about 0.487% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 88% link out. The account's strongest tracked post pulled 14K interactions, about 38x its own typical post. Recurring topics include #dolcegabbana, #dgfw26, #dgss27.

Measured over 40 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #dolcegabbana, #dgfw26, #dgss27.

Compared with accounts its own size

Dolce&Gabbana's engagement rate beats 31% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.008%, Dolce&Gabbana sits above the 10th percentile of the 155,670 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.603%
p902.31%
p9983.4%
Engagement rate as a share of followers, across the 155,670 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,055 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.603%
90th percentile2.31%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link88% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 88% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 281 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 15, 202638x their median

    Introducing Global Ambassador SOOBIN, the leader of K-pop’s ever-evolving artists TOMORROW X TOGETHER, the new face of the Ever-Youth Skin Collection Campaign. "I am truly honored to join the Dolce&Gabbana family as Global Ambassador. The House has a unique ability to celebrate individuality while remaining deeply connected to its heritage and craftsmanship”. Discover the collection at https://t.co/bYQV7kqYMY #DolceGabbana #DGBeauty #SOOBIN

    9.4K4.2K200241196K viewsView on X
  • Sep 17, 202627x their median

    The new Global Ambassador SOOBIN stars in the Ever-Youth Skin Collection campaign, showcasing a youth-preserving ritual dedicated to the skin. Discover the collection at https://t.co/d9SeQoQmue #DolceGabbana #DGBeauty #SOOBIN https://t.co/Chkxh6LD6I

    7.3K2.6K61104105K viewsView on X
  • Sep 16, 202624x their median

    Radiance begins with care. The new Global Ambassador SOOBIN reveals the Ever-Youth Skin Collection, featuring Gold Peptides and high-performance actives. Discover the collection at https://t.co/d9SeQoQmue #DolceGabbana #DGBeauty #SOOBIN https://t.co/UoBG3qttAr

    6.0K2.6K93114132K viewsView on X
  • Sep 28, 202616x their median

    Recall the #DGCelebs attending the #DGSS27 Women's Fashion Show “STRAVAGANZA SICILIANA”. Discover more at https://t.co/R3iUlBQMbK #DolceGabbana https://t.co/3FVmgBX2kZ

    4.0K1.5K196218154K viewsView on X
  • Sep 23, 202613x their median

    #MicheleMorrone, #ChoiSan, #HandeErçel, and @levantecanta attended #VogueWorld Milano 2026 at Galleria Vittorio Emanuele II dressed in #DolceGabbana. Photographed by Antonio de Masi, Getty Images, and Lucas Possiede #DGFattoAMano https://t.co/CwTvfOhelr

    3.5K1.1K17391169K viewsView on X
  • Sep 6, 20268.4x their median

    The new #DGFW26 Men’s Campaign, directed by Steven Meisel. Stylist: Karl Templer Hair: Guido Palau Makeup: Pat McGrath Casting Director: Piergiorgio Del Moro, DM Casting Models: Choi San, Ruben Aiello Discover more at https://t.co/GXWQZxv8NK #DolceGabbana https://t.co/4Lf7iLwgow

    2.3K799222053K viewsView on X
  • Sep 5, 20267.5x their median

    The new #DGFW26 Men’s Campaign, directed by Steven Meisel. Stylist: Karl Templer Hair: Guido Palau Makeup: Pat McGrath Casting Director: Piergiorgio Del Moro, DM Casting Models: Choi San, Kit Butler, Reece Nelson, Akbar Shamji, Kilian Zeugin, Ruben Aiello Discover more at https://t.co/kNqZ0W022K #DolceGabbana

    1.9K787295388K viewsView on X
  • Sep 7, 20266.3x their median

    The My Sicily calfskin handbag leads the narrative of the new #DGFW26 Men’s Campaign. Discover more at https://t.co/GXWQZxv8NK #DolceGabbana https://t.co/PrcARsMVut

    1.6K659131644K viewsView on X
  • Jul 13, 20264.9x their median

    Inspired by the vibrant Sicily’s blooms, #DGAltaModa creations perfectly reflect Radicepura botanical gardens. The décolleté dress becomes a structured living bouquet thanks to the intricate technique of micro-draped inlay work. Countless featherlight strips of silk chiffon are expertly guided, folded and secured by hand, tracing the hidden anatomy of flowers. Petals and leaves hold a symphony of tonal nuances, creating a painterly effect of extraordinary realism. Rewatch the show at https://t.co/4o511StgEK #DolceGabbana #DGFattoAMano #MadeInItaly

    1.4K292503955K viewsView on X
  • Aug 19, 20264.3x their median

    In celebration of her birthday, @Madonna chose the “Bartolomea” look from the #DGAltaModa Taormina 2026 Collection. She wore an ankle-length organza dress with three-quarter sleeves entirely embroidered with sequins forming intricate floral motifs framed by ornate Baroque-inspired patterns. The design is further embellished with three-dimensional flowers meticulously handcrafted in duchesse satin and crystals. The look was completed with a #DGAltaGioielleria flower-motif necklace featuring tanzanite, morganite, aquamarine and rhodolite garnet, enriched with a South Sea pearl and twisted gold wire. Styled by Sadie Davies Image courtesy of @Madonna

    1.3K19646437K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#dolcegabbana#dgfw26#dgss27#dgfattoamano#madeinitaly

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 369 interactions against 4.8M followers, an engagement rate of 0.008%. Measured over 40 original posts, its engagement rate beats 31% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 23K times each, and 1.58% of those impressions turn into an interaction. That is about 0.487% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video and 88% link out. The account's strongest tracked post pulled 14K interactions, about 38x its own typical post. Recurring topics include #dolcegabbana, #dgfw26, #dgss27.

What is Dolce&Gabbana's engagement rate on X?
Dolce&Gabbana (@dolcegabbana) has an engagement rate of 0.008%, based on the median interactions across 40 original posts from the last 30 days against 4,795,792 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.008%, Dolce&Gabbana sits above the 10th percentile of the 155,670 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @dolcegabbana have real engagement?
Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @dolcegabbana post?
Most posts go out around 13:00 UTC, and Sunday is its busiest day, at roughly 1.33 posts per day across the measured window.

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