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DOD【公式】 engagement report

@dod_camp - 148K followers on X

Measured over 41 original posts from a 30-day window, last computed on September 25, 2026.

Engagement

Middle of its size range
Per follower
0.071%
of 148K followers
Per impression
0.775%
14K views on a typical post
Reach
9.15%
of its followers see a post
Typical post
105
interactions (median)
Saved
0.015%
2 bookmarks on a typical post
Posting rate
2/day
active 77% of days
Peak time
23:00 UTC
Thursday

A typical post picks up 105 interactions against 148K followers, an engagement rate of 0.071%. Measured over 41 original posts, its engagement rate beats 48% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 0.775% of those impressions turn into an interaction. That is about 9.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 23:00 UTC, and Thursday is the busiest day of the week. Of the 41 posts sampled, 100% carry an image or video, 15% are part of a thread and 39% link out. The account's strongest tracked post pulled 3.6K interactions, about 34x its own typical post. Recurring topics include #でかキノコテントエアー, #ハナキンソロリマグ, #dodのうさちゃんねる.

Measured over 41 original posts from a 30-day window, last computed on September 25, 2026. Recurring tags: #でかキノコテントエアー, #ハナキンソロリマグ, #dodのうさちゃんねる.

Compared with accounts its own size

DOD【公式】's engagement rate beats 48% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 35% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.071%, DOD【公式】 sits above the 25th percentile of the 204,956 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,956 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 23:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 23:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 23:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link39% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 39% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 236 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Feb 6, 202634x their median

    ある著名人の方も出張時のお風呂バッグとしてご愛用いただいているという噂を聞きました #ミッツ・ワケブクーロ 先日新色も仲間入りしてますので、お風呂・サウナ好きの方へのプレゼントにもぜひ♨️ https://t.co/K1mP8kfJOI #お風呂の日 https://t.co/b914spWPiB

    3.2K414539399K viewsView on X
  • Aug 28, 20262.3x their median

    / NEWアイテムをプレゼント🎁 キノコシリーズ発売直前キャンペーン 🍄🍄‍🟫🍄🍄‍🟫🍄 \ 9/4(金)からスタートするDOD主催の #キノコ祭り の前夜祭として、新しく登場するキノコ化した #ペリーワゴン と #モブチェア をキノコ愛溢れる方にお贈りいたします! ■応募方法 ・DOD公式Xアカウントをフォロー ・この投稿を引用リポストして「キノコ」への熱いメッセージを投稿! DODの「キノコシリーズ」への思いや意気込みはもちろん、「好きなキノコ」「キノコ料理」「キノコ狩りの思い出」など、キノコにまつわる話ならDOD関係なしの“キノコ愛”でも大歓迎! お手持ちの「キノコシリーズ」を使っているキャンプ写真などを付けて投稿すると、当選確率アップ…!?🍄‍🟫 (※写真なしでもご応募いただけます!) ■賞品 ・ペリーワゴン(キノコ柄):1名様 ・モブチェア(キノコ柄):1名様 ※ご希望の製品がある方は、投稿内にご記載ください。 ■応募期間 2026年8月29日(土)〜 9月3日(木)12:00まで 沢山のご応募をお待ちしております🐰

    1352747393K viewsView on X
  • Sep 3, 20262.2x their median

    / DOD × coen 🐰🐻 AWコラボ特設サイトがOpen📣 \ 只今よりオンライン先行予約販売がスタートしました🍂 https://t.co/CzLSyBwJie https://t.co/rPx0Zqg9zp

    212190533K viewsView on X
  • Aug 13, 20261.6x their median

    \NEW✨/ マジで軽い #マジカルテーブル 🪄 旧モデル比でテーブル面が広くなったのに軽量化を遂げたコンパクトテーブルが新登場!女性でも軽々持ち運べる重量とサイズ感で、コンパクトカーの積載も楽々です🚗 ▼詳細はこちら https://t.co/zMpO5LnHB8 https://t.co/Qib4VSPlwp

    15792349K viewsView on X
  • Sep 7, 20261.6x their median

    \うさぬいに新色アイボリー登場✨/ ・fave stuffed keychain (キーホルダー) ・fave stuffed toy (ぬいぐるみ) キャンプやお出かけのお供にぜひ🐇🏕️ アイボリーちゃん登場記念に、みなさんのうさぬい写真も見せてほしい…🐰コメントマッテマス https://t.co/Q6OnVToq4f https://t.co/S7sJR31InK

    14895115K viewsView on X
  • Sep 4, 2026

    おはOD🐰 今日からアルペンポップアップ&キノコ祭りスタート🍄ということで、店舗に遊びにきてまーす!!12:15〜インスタライブで現地を詳しくご紹介しちゃいます🕵️‍♀️ https://t.co/LtPeoZcXRj

    13155424K viewsView on X
  • Sep 7, 2026

    おはOD🐰 実は引っ越しを検討しておりまして、「どんな部屋にしようかな~なんの家具買おうかな~」と夢を膨らませる毎日です💭🌈 みなさんのお部屋の「ここはこだわってる!」ポイントや「これ買ってよかった~!」という家具・雑貨はありますか?👀ぜひ参考にさせてください🙌 https://t.co/8eZW1DSt8v

    13065012K viewsView on X
  • Sep 17, 2026

    【急募】 めちゃくちゃラーメン食べたくなったので大阪・京都でおすすめのラーメン屋さんを教えてください P.S.他の県も大歓迎です🍜 https://t.co/F8zQ2gYJzz

    110216117K viewsView on X
  • Sep 6, 2026

    おはOD🐰大阪もやっと気温が落ち着いてきて、そろそろ長袖が着られそうな気候になってきました🍃 今はまだ雨などが大変ですが、まもなくキャンプのベストシーズン到来です!!! 皆さんは近々キャンプのご予定はございますか?☺️ https://t.co/QmpsVKgUEl

    11826012K viewsView on X
  • Sep 4, 2026

    \キノコ祭りだ~~~!!🍄/ 2018年から愛され続けた #キノコテント がついにリニューアル!新型テント”2種”の登場を記念してキノコ祭りを開催します📣 新商品9種、全製品を詳しくまとめた特設サイト #キノコ生態探索記 を公開中🔍 https://t.co/wsf8hy5SZh 🍄🍄‍🟫🍄🍄‍🟫🍄 🍄🍄‍🟫🍄🍄‍🟫🍄 ■キノコテント2 2018年の発売以来初のリニューアル! 居住空間が1.4倍にサイズアップした他、遮光率99.9%のブラックコーティング追加や、大人もスムーズに出入り出来るドア構造へとアップデートしました。 レッド/ブラウン ¥55,000(税込) Amazon、DCM、DODSTOREでの販売🛒 ■でかキノコテントエアー エアフレーム機構を採用した6人用大型テントが新登場! 高さ2.1mの広々空間&裏面ブラックコーティングで夏でも快適。 レッド/ベージュ ¥129,800(税込) レッドはアルペン限定、ベージュはアルペン、DOD STOREでの販売です🛒 ■ペリーワゴン(キノコレッド) フレーム構造の見直しにより、軽量コンパクト化と容量アップを両立させた「ペリーワゴン」が“キノコ化”! ¥17,600(税込) Amazon、アルペン、DCM での販売🛒 ■モブチェア(キノコレッド) フェスや行列の待ち時間などに手軽に持ち運べるコンパクトチェア「モブチェア」にも、愛らしい赤ドット&ベージュカラーのキノコモデルが仲間入り! ¥3,850(税込) Amazon、DCMでの販売🛒 ■キノコココシート 手のひらサイズのキノコチャームに、約90×50cmのレジャーシートをギュッと収納したNEWキノコ。 バッグに取り付けていつでも持ち歩けます。 ¥3,850(税込) Amazon、アルペン、DCM、DODSTORE での販売🛒 ■ミニキノコライト(バイオレット) 大人気「ミニキノコライト」にレッド、クリアブルーに続き新色バイオレットが登場! 単品¥2,970(税込) Amazon、アルペン、DCM、DODSTORE での販売🛒 3個セット¥7,920(税込) Amazon、DCM、DODSTORE での販売🛒 ━━━━━━━━━━━━    オプション品 ━━━━━━━━━━━━ ■キノコテント2用クリア窓 なんと2からクリア窓を設置できるようになりました! 雨風、虫の侵入を防ぎながら外の景色を楽しめるのでおこもりキャンプが捗ります。 ¥9,460(税込) Amazon、DODSTOREでの販売🛒 ■でかキノコエアー用クリア窓 エアーももちろんクリア窓をご用意! ¥11,000(税込) DODSTOREでの販売🛒 ■でかキノコエアー用マットシートセット 専用のインナーマットとグランドシートのオプション品です。 ¥29,700(税込) アルペン、DODSTOREでの販売🛒 🍄🍄‍🟫🍄🍄‍🟫🍄 🍄🍄‍🟫🍄🍄‍🟫🍄 【DOD大型POPUP📣】 そんなキノコ製品たちが見れるPOPUPをアルペンアウトドアーズ、DCMで同時開催! ■アルペンアウトドアーズ 全国46店舗 2026年9月4日(金)~ 2026年9月27日(日) ■DCM 全国21店舗 2026年9月4日(金)~ ※2026年10月頃より第二弾を開催予定。開催店舗追加予定。 秋キャンプを全力で楽しんでいきましょーーー!!!!

    11280320K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#でかキノコテントエアー#ハナキンソロリマグ#dodのうさちゃんねる#キノコテント2#キノコ祭り

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 105 interactions against 148K followers, an engagement rate of 0.071%. Measured over 41 original posts, its engagement rate beats 48% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 0.775% of those impressions turn into an interaction. That is about 9.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 23:00 UTC, and Thursday is the busiest day of the week. Of the 41 posts sampled, 100% carry an image or video, 15% are part of a thread and 39% link out. The account's strongest tracked post pulled 3.6K interactions, about 34x its own typical post. Recurring topics include #でかキノコテントエアー, #ハナキンソロリマグ, #dodのうさちゃんねる.

What is DOD【公式】's engagement rate on X?
DOD【公式】 (@dod_camp) has an engagement rate of 0.071%, based on the median interactions across 41 original posts from the last 30 days against 147,626 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.071%, DOD【公式】 sits above the 25th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @dod_camp have real engagement?
Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @dod_camp post?
Most posts go out around 23:00 UTC, and Thursday is its busiest day, at roughly 2 posts per day across the measured window.

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