DNA engagement report
@dna - 2.1M followers on X
Measured over 1057 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 1 interaction against 2.1M followers, an engagement rate of 0%. Measured over 1057 original posts, its engagement rate beats 0% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.1K times each, and 0.088% of those impressions turn into an interaction. That is about 0.054% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 35.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 1057 posts sampled, 81% carry an image or video and 65% link out. The account's strongest tracked post pulled 220 interactions, about 220x its own typical post. Recurring topics include #dnaupdates, #dna, #dnadigital.
Measured over 1057 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #dnaupdates, #dna, #dnadigital.
Compared with accounts its own size
DNA's engagement rate beats 0% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 6% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0%, DNA sits below the 10th percentile of the 156,027 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 81% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 65% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 81% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 65% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 326 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 23, 2026220x their median
Gavaskar, Kapil among 21 ex-captains appeal Pak PM for Imran Khan's humane treatment, medical care. Group of 21 former international cricket captains, including Sunil Gavaskar and Kapil Dev, renew appeal to Pakistan PM Shehbaz Sharif for humane treatment and proper medical care for former captain and PM Imran Khan. Latest appeal on Aug 23 amid health concerns, follows Supreme Court-directed medical examination. 73-year-old in custody for over 3 years, 7 more captains join initial 14. #DNAUpdates | #ImranKhan | #Gavaskar | #KapilDev | #Pakistan
- Sep 13, 2026155x their median
Four people, including a couple, were killed, and a six-year-old boy was injured in two separate attacks by armed assailants in Manipur’s Tamenglong district on Sunday, police said. Police have launched an investigation to identify those behind the attacks, though no group has claimed responsibility so far. The attacks took place hours apart on September 13, observed by the Kuki community as “Sahit Ni” or “Black Day” in memory of those killed during the Kuki-Naga ethnic violence of the 1990s. #Manipur #Kuki #ManipurViolence #IndiaNews #DNAUpdates
- Aug 27, 2026115x their median
Sadhguru Breaks Down, Gloom At Isha Camp As 80 Pilgrims Lost In Nepal Floods A pall of gloom descended at the Isha Foundation camp in Tibet's Saga after Sadhguru Jaggi Vasudev broke down announcing 80 members were lost in devastating flash floods along Nepal-Tibet border. Struggling to hold back tears, hands trembling and followers wailing in background, Sadhguru made emotional appeal to Indian and Chinese embassies seeking permission to travel to Gyirong, where the immigration building and town were washed away, to help in rescue and search for remains.The S3 group was returning from Kailash Mansarovar when flood struck at 9:14 am, minutes after reaching immigration centre. #Sadhguru #IshaFoundation #NepalFloods #KailashMansarovar #Gyirong #TibetNepalBorder #FlashFloods
- Oct 4, 202699x their median
Kamlesh Tukaram Sawant, popularly known as Gaitonde from the Drishyam franchise, reveals he got an extreme audience reaction that left him scared. An actor craves appreciation. When the artist plays a negative lead and gets hate or abuse in return, that's nothing less than an Oscar for them. Read here :https://t.co/UNEHYu1NkM #DNAUpdates #KamleshSawant #Gaitonde #Drishyam #Drishyam3
- Sep 23, 202681x their median
Shah Rukh Khan continues to be India's richest actor. A year after officially entering the billionaire club, the actor continues to be at the top of the game. The actor has seen a slight dip in his wealth, which now stands at Rs 10,000 crore, according to the M3M Hurun India list. #ShahRukhKhan #AmitabhBachchan #HurunList2026 #RichestActor #DNAUpdates
- Oct 7, 202673x their median
Veteran actor Arun Govil will be seen as King Dashrath in Nitesh Tiwari's upcoming two-part epic Ramayana, which stars Ranbir Kapoor as Lord Ram and Sai Pallavi as Goddess Sita. The makers unveiled his character poster showing him seated on Ayodhya's throne. The role marks his return to the epic, 38 years after he became a household name playing Lord Ram in Ramanand Sagar's iconic 1987 TV series Ramayan. #Ramayana #ArunGovil #KingDashrath #DNA
- Oct 3, 202668x their median
Warning legal action against those responsible behind Janhvi Kapoor's AI-morphed clip, Jr NTR added, "To the scumbags behind this morphed Chuttamalle video, I will not spare any of you. I will take every possible legal action against those who created it and those who are spreading it." Read here :https://t.co/ksoslsavFy #DNAUpdates #JrNTR #JanhviKapoor #Chuttamalle #AIDeepfake #Devara
- Sep 30, 202664x their median
The Flydubai pilot who was attacked is an Indian national named Smit Machchhar. He is a former senior commander at SpiceJet and served as a line-training captain. Smit Machchhar joined Flydubai in June 2022. Read here :https://t.co/cDuQT8IFTn #SmitMachchhar #FlyDubai #HeroPilot #FZ1073 #DNAUpdates
- Sep 25, 202663x their median
Sidharth Malhotra and Tamannaah's The Vvaan isn't just a half-baked fantasy adventure but a convincing, entertaining ride, fueled by impressive writing. Read Here: https://t.co/W6H3OjvQ3Z Writes Simran Singh (@FilmySingh13) #TheVvaanReview #SidharthMalhotra #TamannaahBhatia #dnadigital
- Sep 13, 202659x their median
Vijay and Trisha Krishnan's awkward moment at Ajith Kumar's Silverstone race has gone viral, with netizens calling it the "Indian version of #Coldplay kiss cam." Their viral appearance has once again fuelled relationship speculation, while Vijay and Ajith's reunion also became a highlight. Read here :https://t.co/2d0Z1hiACM #Vijay #Trisha #AjithKumar #TamilCinema #DNAUpdates
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1 interaction against 2.1M followers, an engagement rate of 0%. Measured over 1057 original posts, its engagement rate beats 0% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.1K times each, and 0.088% of those impressions turn into an interaction. That is about 0.054% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 35.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 1057 posts sampled, 81% carry an image or video and 65% link out. The account's strongest tracked post pulled 220 interactions, about 220x its own typical post. Recurring topics include #dnaupdates, #dna, #dnadigital.
- What is DNA's engagement rate on X?
- DNA (@dna) has an engagement rate of 0%, based on the median interactions across 1057 original posts from the last 30 days against 2,118,538 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0%, DNA sits below the 10th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @dna have real engagement?
- Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @dna post?
- Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 35.23 posts per day across the measured window.