Hong Kong engagement report
@discoverhk - 591K followers on X
Measured over 2 original posts from a 30-day window, last computed on October 9, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 26 interactions against 591K followers, an engagement rate of 0.004%. Posts are seen about 3.8K times each, and 0.694% of those impressions turn into an interaction. That is about 0.646% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 99 interactions, about 3.8x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on October 9, 2026. Recurring tag: #onlyinhongkong.
Where this sits in the catalog
At 0.004%, Hong Kong sits above the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 50% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 299 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Feb 17, 20263.8x their median
[The Year of the Horse Is On 🧧! Catch the Pony at Tonight’s Parade!] It’s officially the Year of the Horse! Wishing you a year filled with energy, joy and great strides ahead! And most importantly, come experience everything Hong Kong, the Events Capital of Asia, has to offer this new year. Our pony mascot and his friends are all dressed in special outfits inspired by Hong Kong’s highlight events to send you festive greetings. Join them tonight at the International Chinese New Year Night Parade! Cathay International Chinese New Year Night Parade 🗓️ Event date: 17 February 2026 (Tuesday, the first day of Chinese New Year) 🕰️ Time: 8–9:45pm (*A variety of street performances will entertain the crowds along the route from 6pm onwards) 📍 Parade Procession: Piazza, Hong Kong Cultural Centre, Tsim Sha Tsui ➡️ Canton Road ➡️ Haiphong Road ➡️ Nathan Road (Ending outside Sheraton Hong Kong Hotel & Towers) ✨ After the parade, the floats will canter over to Kai Tak Sports Park, Ocean Park, Lam Tsuen, Sha Tin Racecourse, and Victoria Park for special displays from 18 February to 3 March to spread good fortune across the city! 🔗 For more details: https://t.co/NQ54KcVzuJ 📢 Crowd control measures and special traffic arrangements will be in place on the event night. Be sure to check for updates before you go! #DiscoverHongKong #EveryWhereAWish #HKCNY2026 #ChineseNewYearNightParade
- Jun 4, 20262.6x their median
What a weekend! 💥Hong Kong Comic Con 2026 brought toy collectors, anime lovers, and film fans out in full force. From Hollywood A-listers on the Main Stage to over 200 rare Marvel collectibles and creative cosplay🦸🏻♀️with a Hong Kong twist, the energy was absolutely buzzing! Catch the highlights here! 📸👇
- Aug 19, 20262.4x their median
Calling all pro cyclists and enthusiasts! 🚴♂️📷Push your limits at the 2026 Sun Hung Kai Properties Hong Kong Cyclothon on 11 Oct. Don't miss this one-of-a-kind chance to cycle through the Central Kowloon Bypass. Registrations open on 20 Aug, 10am (HKT)👉https://t.co/w9y0ehEVad https://t.co/34DPiFpNyf
- May 4, 20262.3x their median
Call it a challenge, call it a craving – we are on a six-stop mission to visit Asia’s 50 Best Restaurants in Hong Kong! From refined Cantonese heritage to contemporary plates, every stop reveals why our city is an international dining icon: 🥢The Chairman (No. 1) – Revered Cantonese cuisine rooted in tradition and quality ingredients 🔥Wing (No. 2) – Refined Chinese flavours reimagined with modern finesse 🏙️Neighborhood (No. 24) – Where great ingredients and instinctive cooking take centre stage, no rules attached 🍝Estro (No. 32) – A thoughtful, contemporary take on Italian tradition ✨Caprice (No. 35) – Classic French fine dining with a contemporary edge 🌏Mono (No. 46) – A cross-cultural culinary journey through bold, layered dishes And that’s not all – there are more than 200 award-winning restaurants in Hong Kong, including: 77 Michelin-starred restaurants in 2026 8 bars featured in The World’s and Asia’s 50 Best Bars 2025 37 restaurants listed in the Black Pearl Restaurant Guide 2025 Hungry for more? Discover the Taste Hong Kong Gourmet Guide: https://t.co/AXNG1alkPE
- Jul 15, 20262.3x their median
[Only in Hong Kong: Where East Meets Best] Hong Kong is where Eastern heritage meets the very vanguard of global experiences. From our local intangible cultural heritage to the world’s best bars, discover the best of East and West in one city. Discover more about “Only in Hong Kong”: https://t.co/RRrqjC1WEJ Explore more “Only in Hong Kong” moments on YouTube: https://t.co/7z5slebwqf #只在香港 #OnlyInHongKong #DiscoverHongKong
- Jul 13, 20261.9x their median
[Only in Hong Kong: Breakfast with the Locals, a Feast You’ll Never Forget] Embark on a feast of flavours and sights in Hong Kong. Savour dim sum at a local teahouse, then head to Ocean Park and watch the giant pandas munch on bamboo leaves. What “tasty” moments will linger in your memory? Discover more about “Only in Hong Kong”: https://t.co/RRrqjC1WEJ Explore more “Only in Hong Kong” moments on YouTube: https://t.co/7z5slebwqf #只在香港 #OnlyInHongKong #DiscoverHongKong
- Feb 13, 20261.7x their median
[Boost Your Luck at Hong Kong’s CNY Hotspots🧧!] Want to gather all four blessings of fortune, prosperity, success and luck this Year of the Horse🐴? Here’s your guide for Hong Kong’s must-visit CNY hotspots👇: 🍊Lam Tsuen Wishing Tree: Toss placards and wish for great FORTUNE 🌸Flower markets: Embrace blooming PROSPERITY 🙏🏻Wong Tai Sin Temple: Draw a fortune stick and pray for SUCCESS 🐎Year of the Horse Raceday: Welcome good LUCK for the new year Hong Kong is a World Party at Chinese New Year. Celebrate with us at the Chinese New Year Night Parade, fireworks display, Year of the Horse Raceday, and more: https://t.co/93MURVuUzT #DiscoverHongKong #EveryWhereAWish #HKCNY2026 #ChineseNewYearNightParade
- Jul 25, 20251.7x their median
The first birthdays of our adorable panda twins, Jia Jia and De De, are just around the corner — and their friend LABUBU is taking them on a “pandastic” celebration around Hong Kong. Follow them as they uncover iconic experiences and hidden gems! https://t.co/BqgaUxeAqR
- Jul 29, 20261.6x their median
Another toast to Hong Kong’s bar scene! 👏Yesterday, the Asia’s 50 Best Bars 2026 were revealed, with multiple local bars making their mark🥳. Leading the city is once again Bar Leone (No.3), alongside strong debuts from Mius (No.36) and Montana (No.47). Shelley Tai of Mius even picked up the Altos Bartenders’ Bartender Award 2026! 🥂 Cheers to all the teams flying the flag for Hong Kong ! Discover all our award-winning bars here: https://t.co/YlkIVGcUFg
- Aug 4, 20261.5x their median
What a phenomenal atmosphere last Saturday at Kai Tak Stadium! ⚽️Manchester City and Internazionale Milano kicked off the Hong Kong Football Festival in front of 42,826 passionate spectators. After a 1-1 draw, Inter Milan claimed a thrilling 4-2 victory on penalties!🔥What was your favourite moment of the match?
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 26 interactions against 591K followers, an engagement rate of 0.004%. Posts are seen about 3.8K times each, and 0.694% of those impressions turn into an interaction. That is about 0.646% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 99 interactions, about 3.8x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Hong Kong's engagement rate on X?
- Hong Kong (@discoverhk) has an engagement rate of 0.004%, based on the median interactions across 2 original posts from the last 30 days against 591,278 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Hong Kong sits above the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @discoverhk have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @discoverhk post?
- Most posts go out around 03:00 UTC, and Friday is its busiest day, at roughly 0.07 posts per day across the measured window.