Balaji Mohan engagement report
@directormbalaji - 630K followers on X
Measured over 1 original post from a 30-day window, last computed on August 26, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 519 interactions against 630K followers, an engagement rate of 0.082%. Posts are seen about 21K times each, and 2.46% of those impressions turn into an interaction. That is about 3.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 4.9K interactions, about 9.4x its own typical post. Recurring topics include #nayyinavelli, #yamigautam, #balajimohan. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 26, 2026. Recurring tags: #nayyinavelli, #yamigautam, #balajimohan.
Where this sits in the catalog
At 0.082%, Balaji Mohan sits above the 50th percentile of the 37,350 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.437%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.437% |
| 90th percentile | 2.10% |
| 99th percentile | 159.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 97K |
| 14:00 UTC | -4% | 100K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -3% | 93K |
| 18:00 UTC | -2% | 87K |
| 19:00 UTC | -2% | 82K |
| 20:00 UTC | -1% | 76K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 235K |
| Monday | 0% | 296K |
| Tuesday | -3% | 292K |
| Wednesday | -1% | 254K |
| Thursday | -2% | 248K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 18, 20229.4x their median
Watched #Thiruchitrambalam today along with D fans today FDFS after a long time 😊 Such an entertaining, warm and feel good film. Great writing & performances. It will be one of @dhanushkraja sir’s career best films! 🙌 Blockbuster for sure! 😎 In Tamil & in Telugu! 👍
- Jul 25, 20247.1x their median
Congrats on your 50th film @dhanushkraja sir! Glad to have had the privilege of directing 2 out of your 50 😊 May your next 50 take you to greater heights and give you greater satisfaction! 😇🙏 Keep entertaining us! #Raayan #D50 https://t.co/5Q920gQLAy
- Oct 13, 20256.6x their median
My Next :) #Love - A Netflix Original Tamil series. Produced by @soundaryaarajni @May6Ent Starring - @iam_arjundas & #AishwaryaLekshmi Coming soon :) https://t.co/Cq3Xx7RlVv
- Sep 18, 20255.4x their median
Shocked and saddened by the passing away of #RoboShankar anna. May his soul rest in peace 🙏
- Nov 21, 20221.8x their median
Sharing my favourite snippet from the interview:- With the theme of movies that often get misconstrued or don't get their due attention! #DulquerSalmaan spoke about his Tamil debut #VaayaiMoodiPesavum 🤯 Check out the full interview here:- https://t.co/koOwBtZmrQ https://t.co/zmWK5uToT8
- Mar 19, 20261.8x their median
Hindi Directorial Debut :) 🙏 #NayyiNavelli Starring - @yamigautam Produced by - Aanand L Rai, Himanshu Sharma Music by - @gvprakash Writers: Himanshu Sharma, Divy Nidhi Sharma @aanandlrai @colouryellow_in @AMZMGMstudiosIN See you in the theatres! :) https://t.co/UNpHdlsSEr
- Aug 31, 2022
Best wishes to the team of #NatchathiramNagargirathu ! Hearing great things abt it! Looking forward to watching it! 😊🙌 Congrats @beemji @officialneelam @kalidas700 @KalaiActor @officialdushara @thehari___ @actorshabeer & the whole team 👍 https://t.co/GYqpWxJXJV
- Aug 19, 2022
Such a trippy trailer! :) 👍 Looking forward to watching #NatchathiramNagargiradhu :) 🙌 https://t.co/3N3sADQUE9 Best wishes to @beemji @officialneelam and the super talented @kalidas700 @KalaiActor @officialdushara @thehari___ @actorshabeer & the whole team 👍
- Aug 19, 2026
#NayyiNavelli My 1st Hindi film! 😇🙏 Releasing in theatres this Dussehra! See you in the theatres Oct 16th, 2026! https://t.co/noKsCgRIAA
- Aug 28, 2022
Happy Bday CEO @Prasanna_actor Chumma style-ah wacky-ah iruke unga MAD COMPANY. Best wishes!! Soon on @ahaTamil #MadCompanyOnAHA @charanproducer @DhanyaBee #Kaniha @vignesh_avk @directormbalaji @kaiyavecha @itsSanjaySubash @VidyaSuku @Trendloud @openwindow_offl https://t.co/2AgGBySfUV
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 519 interactions against 630K followers, an engagement rate of 0.082%. Posts are seen about 21K times each, and 2.46% of those impressions turn into an interaction. That is about 3.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 4.9K interactions, about 9.4x its own typical post. Recurring topics include #nayyinavelli, #yamigautam, #balajimohan. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Balaji Mohan's engagement rate on X?
- Balaji Mohan (@directormbalaji) has an engagement rate of 0.082%, based on the median interactions across 1 original posts from the last 30 days against 630,085 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.082%, Balaji Mohan sits above the 50th percentile of the 37,350 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @directormbalaji have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @directormbalaji post?
- Most posts go out around 10:00 UTC, and Wednesday is its busiest day, at roughly 0.37 posts per day across the measured window.