ED engagement report
@dir_ed - 879K followers on X
Measured over 39 original posts from a 30-day window, last computed on August 22, 2026.
Engagement
A typical post picks up 62 interactions against 879K followers, an engagement rate of 0.007%. Measured over 39 original posts, its engagement rate beats 28% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 0.501% of those impressions turn into an interaction. That is about 1.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 39 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 860 interactions, about 14x its own typical post.
Measured over 39 original posts from a 30-day window, last computed on August 22, 2026.
Compared with accounts its own size
ED's engagement rate beats 28% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 31% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.007%, ED sits above the 25th percentile of the 10,326 accounts in this comparison. That places it in the below the median band, which runs 0.007% to 0.048%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.048% |
| 75th percentile | 0.321% |
| 90th percentile | 2.48% |
| 99th percentile | 354.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 3% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 478 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 8, 202514x their median
https://t.co/q9zY6fibV7 https://t.co/PJbD3Lh8ii
- Aug 21, 20266.7x their median
ED, Hydedrabad Zonal Office has conducted search operations at 07 locations in Hyderabad and Kadapa under PMLA, 2002 on 21.08.2026 in connection with Late Sh. Y S Vivekananda Reddy murder case. The search operations resulted in seizure of incriminating documents & digital devices. In addition, unaccounted cash of Rs. 24 Lakh and 2 locker keys were recovered and seized from the premises of Sh. Y S Avinash Reddy.
- Aug 12, 20263.7x their median
ED has arrested Jitesh Gupta, Insolvency Professional, who acted as Interim Resolution Professional/Resolution Professional (IRP/RP) in the Corporate Insolvency Resolution Process (CIRP) of M/s Homestead Infrastructure Development Pvt. Ltd. and M/s Golden Peacock Residence Pvt. Ltd., under PMLA, 2002, on 12.08.2026, in connection with the money laundering investigation arising out of the Best Foods case. He was produced before the Hon'ble Special Court, PMLA, which has remanded him to ED custody for further investigation.
- Aug 19, 20262.5x their median
ED, Kochi Zonal office, has conducted search operations at 9 premises at Kozhikode on 18-08-2026 under PMLA, 2002 in connection with corporate fraud and bribe payments done by M/s Cochin Minerals and Rutile Limited (CMRL). During the search operations, several digital devices were seized.
- Aug 18, 20262.3x their median
ED, Headquarters Unit, New Delhi has carried out search operations under PMLA, 2002 from 13.08.2026 to 16.08.2026 at multiple residential and business premises linked to Sameer Agarwal and his associates across Mumbai and Bhopal, in connection to the SAGA group ponzi scam, involving Loni Urban Multi-State Credit & Thrift Co-operative Society (LUCC) and other affiliated co-operative societies. During the search operation, various incriminating documents, cash amounting to Rs 1.53 Crore, Foreign Currency amounting to about Rs. 35 Lakh and Gold Jewelry & Silver Bullion worth Rs. 5.25 Crore and 9 high-end vehicles were seized and also frozen Proceeds of Crime consisting of more than Rs 30 Crore worth of listed shares and securities, Mutual Funds, LIC policies, bank balances etc..
- Aug 20, 20261.8x their median
https://t.co/BD1oZgVpKU
- Aug 19, 20261.7x their median
ED, Headquarters Office, has provisionally attached properties/assets worth Rs 71.60 Crore under PMLA, 2002 in the 32nd Avenue Groupcase, matter related to defrauding investors. https://t.co/QZpb20VpXe
- Aug 17, 2026
ED, Ahmedabad Zonal Office, has provisionally attached movable and immovable properties worth Rs. 22.70 Crore in the form seven parcels of land, investments in mutual funds and balances lying in various bank accounts, belongs to Abubakar Jakirali Saiyad and his family members/associates under PMLA, 2002 in connection with the Dahod Fake Government Offices Scam, matter related to the creation of six fake government offices of the Irrigation and Water Resources Department in Dahod district.
- Aug 13, 2026
ED, Mumbai Zonal Office, has filed a Prosecution Complaint under PMLA, 2002 against Jayesh Vinod Tanna, Deep Vinod Tanna, Vivek Jayesh Tanna and 07 other entities of Sai Group on 31.07.2026 before the Hon’ble Special Court (PMLA), Mumbai in a builder-buyer fraud case relating to Real Estate Projects across Mumbai Metropolitan Region.
- Aug 11, 2026
ED के कोलकाता ज़ोनल ऑफ़िस ने सब्यसाची दत्ता और अन्य लोगों के ख़िलाफ़ जबरन वसूली के आरोपों के मामले में 31.07.2026 को कोलकाता और उसके आस-पास (गुरुग्राम में एक जगह सहित) 15 जगहों पर तलाशी अभियान चलाया। तलाशी के दौरान, जबरन वसूली और अन्य गैर-कानूनी गतिविधियों से हुई कमाई (अपराध से प्राप्त धन) के इस्तेमाल से जुड़ी कई अहम चीज़ें (जैसे लेजर, डिजिटल डिवाइस आदि) ज़ब्त की गईं। यह पैसा सब्यसाची दत्ता और उनके साथियों ने शेल कंपनियों के नेटवर्क के ज़रिए चल और अचल संपत्तियों में निवेश किया था। तलाशी के दौरान, सब्यसाची दत्ता और उनके साथियों से जुड़े लगभग 150 बैंक/डीमैट अकाउंट फ़्रीज़ कर दिए गए, जिनमें कम से कम 13.9 करोड़ रुपये (09.08.2026 तक) जमा थे। साथ ही, 40.50 लाख रुपये नकद और 17,200 अमेरिकी डॉलर की विदेशी मुद्रा भी ज़ब्त की गई। आगे की जांच चल रही है।
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 62 interactions against 879K followers, an engagement rate of 0.007%. Measured over 39 original posts, its engagement rate beats 28% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 0.501% of those impressions turn into an interaction. That is about 1.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 39 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 860 interactions, about 14x its own typical post.
- What is ED's engagement rate on X?
- ED (@dir_ed) has an engagement rate of 0.007%, based on the median interactions across 39 original posts from the last 30 days against 879,069 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, ED sits above the 25th percentile of the 10,326 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @dir_ed have real engagement?
- Its engagement rate beats 28% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @dir_ed post?
- Most posts go out around 11:00 UTC, and Thursday is its busiest day, at roughly 1.33 posts per day across the measured window.