Diamond Media engagement report
@diamondtvzambia - 123K followers on X
Measured over 59 original posts from a 30-day window, last computed on October 4, 2026.
Engagement
A typical post picks up 28 interactions against 123K followers, an engagement rate of 0.023%. Measured over 59 original posts, its engagement rate beats 30% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.6K times each, and 0.61% of those impressions turn into an interaction. That is about 3.74% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 59 posts sampled, 80% carry an image or video. The account's strongest tracked post pulled 394 interactions, about 14x its own typical post. Recurring topics include #newsonthego, #newsexplained, #currentaffairs.
Measured over 59 original posts from a 30-day window, last computed on October 4, 2026. Recurring tags: #newsonthego, #newsexplained, #currentaffairs.
Compared with accounts its own size
Diamond Media's engagement rate beats 30% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.023%, Diamond Media sits above the 10th percentile of the 205,991 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.68% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 80% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 80% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 970 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 3, 202614x their median
PHOTO FOCUS Scores of people have gathered in town to help clean the city. The roads expected to be swept are Ben Bella Road, Freedom Way, Lumumba Road and Cha Cha Road. #NewsOn https://t.co/1FsjYtsDNY
- Oct 3, 202612x their median
PHOTO FOCUS OPERATION CLEAR PATH has taken effect today 3rd October with areas around the Kulima Tower been cleared of vendors, leaving some sections swept and clear, allowing free movement for motorists and pedestrians. The exercise is part of ongoing efforts to maintain a clean, orderly and accessible Central Business District (CBD). #NewsOnTheGo
- Sep 30, 20269.6x their median
VIDEO FOCUS Lusaka Mayor Mr Chitambala Mwewa says in less that 72 hours all street vendors will be evacuated from the streets. He urges vendors to choose which market they should trade from as they all can not be accommodated in one market. #NewsOnTheGo https://t.co/50dKPk7Dyc
- Sep 29, 20268.6x their median
JUST IN: The 2027 AFCON qualifier between Zambia and Togo being played at Levy Mwanawasa Stadium has been temporarily stopped following a power failure at the stadium. #NewsOnTheGo https://t.co/ugE7QNE1O0
- Sep 30, 20265.3x their median
Bank of Zambia has cut the policy rate by 250 basis point (2.5%) the biggest single reduction in the history of the country.
- Sep 29, 20264.9x their median
ZAMBIA SIGNS US$2.14 BILLION MOUs WITH UAE By Mike Mwendachabe Zambia and the United Arab Emirates have signed memoranda of understanding worth a combined US$2.14 billion at the Zambia-UAE Business Forum in Abu Dhabi. President Hakainde Hichilema says the agreements are part of efforts to attract investment and grow the Zambian economy under the Grow Zambia Agenda. President Hichilema says Zambia has much to learn from the UAE, particularly in how the country has used its natural resources to develop its economy and improve living standards. He says the Government wants to double the size of the Zambian economy, creating more revenue for public services, jobs and business opportunities. President Hichilema says Zambia and the UAE are also expected to sign a Comprehensive Partnership Agreement aimed at increasing trade between the two countries. He says Government will continue to prioritise increased trade and domestic reforms to attract the investment needed to grow the economy. President Hichilema is in Abu Dhabi for a two-day working visit at the invitation of UAE President Sheikh Mohamed bin Zayed Al Nahyan. #NewsOnTheGo
- Sep 25, 20264.2x their median
MUNDUBILE, MAKEBI APPEAR BEFORE SOLWEZI MAGISTRATE’S COURT By Dante Bwalya National Restoration Party for Unity and Prosperity—NRPUP—2026 presidential candidate Brian Mundubile and his running mate, Makebi Zulu, have appeared before the Solwezi Magistrate’s Court on charges of seditious practices. The matter was scheduled for plea and possible commencement of trial. However, Mr. Mundubile applied for an adjournment after his lawyers failed to appear before the court. Magistrate Mambwe Mukonde granted the application and adjourned the matter to October 5 , 2026, when the two are expected to take plea. Mr. Mundubile and Mr. Zulu are also among 18 people facing treason charges and are yet to appear before court on that matter. The State has accused them of being linked to a militia group allegedly involved in activities that threatened national peace and security following the August 13, 2026 general elections. Authorities have since arrested several suspects and seized military equipment in connection with the alleged activities. Under Zambian law, treason is a non-bailable offence and is tried by the High Court. #NewsOnTheGo
- Sep 25, 20263.8x their median
TAXI DRIVER SHOT DEAD AT UNZA By Mulenga Chipampe Makasa A 31-year-old taxi driver has been found dead with a gunshot wound to the head inside a Toyota Runx near the School of Law at the University of Zambia in Lusaka. The Zambia Police Service says the suspected murder is believed to have occurred between the early hours of Thursday, September 24, and 07:30 hours. Police spokesperson Godfrey Chilabi says the matter was reported around 12:00 hours at Handsworth Police Post under Chelstone Police Station by UNZA security personnel, who found the man unresponsive in the driver's seat of the vehicle, registration number CAG 2255. The deceased has been identified by his wife as Able Mwape, who was reportedly a taxi driver from Garden Chilulu. Mwape is said to have left home around 22:00 hours on Wednesday, September 23, to go to work. Police say the owner of the vehicle has confirmed that Mwape was employed as a taxi driver. The scene was processed by police, while the body was deposited at the University Teaching Hospital mortuary for postmortem. Police have since launched investigations to establish the circumstances surrounding the suspected murder. #NewsOnTheGo
- Oct 2, 20263.6x their median
ZAMMSA SEPARATES WITH ALL STAFF MEMBERS. By Cherish Sibote The Ministry of Health has dissolved the Board of the Zambia Medicines and Medical Supplies Agency (ZAMMSA) and commenced a reset of the institution, with all members of staff separated from the Agency in the national interest. Health Minister Professor Roma Chilengi says the decision follows years of recurring challenges at ZAMMSA, complaints from stakeholders and findings from a forensic audit commissioned by the Office of the Auditor General. Professor Chilengi says the audit uncovered serious and widespread weaknesses across the supply chain, including procurement, warehousing and distribution. He says all separated staff will receive their dues in accordance with the law, while open advertisements will soon be issued to fill vacant positions under a leaner structure aimed at improving efficiency. #NewsOnTheGo
- Sep 30, 20263.6x their median
PHOTO FOCUS Some makeshift stores that were made on the wall of the Simon Mwewa Market Fee paying toilets have been uprooted. #NewsOnTheGo https://t.co/KSLX2aBpQl
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 28 interactions against 123K followers, an engagement rate of 0.023%. Measured over 59 original posts, its engagement rate beats 30% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.6K times each, and 0.61% of those impressions turn into an interaction. That is about 3.74% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 59 posts sampled, 80% carry an image or video. The account's strongest tracked post pulled 394 interactions, about 14x its own typical post. Recurring topics include #newsonthego, #newsexplained, #currentaffairs.
- What is Diamond Media's engagement rate on X?
- Diamond Media (@diamondtvzambia) has an engagement rate of 0.023%, based on the median interactions across 59 original posts from the last 30 days against 122,559 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.023%, Diamond Media sits above the 10th percentile of the 205,991 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @diamondtvzambia have real engagement?
- Its engagement rate beats 30% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @diamondtvzambia post?
- Most posts go out around 10:00 UTC, and Tuesday is its busiest day, at roughly 1.97 posts per day across the measured window.