DetikFinance engagement report
@detikfinance - 600K followers on X
Measured over 55 original posts from a 30-day window, last computed on October 9, 2026.
Engagement
A typical post picks up 3 interactions against 600K followers, an engagement rate of 0.001%. Measured over 55 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.2K times each, and 0.071% of those impressions turn into an interaction. That is about 0.707% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 55 posts sampled, 71% carry an image or video and 55% link out. The account's strongest tracked post pulled 154 interactions, about 51x its own typical post. Recurring topics include #detikfinance, #detikfinancecheck, #tanyadetikfinance.
Measured over 55 original posts from a 30-day window, last computed on October 9, 2026. Recurring tags: #detikfinance, #detikfinancecheck, #tanyadetikfinance.
Compared with accounts its own size
DetikFinance's engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 4% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, DetikFinance sits below the 10th percentile of the 204,798 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 71% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 55% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 71% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 55% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 262 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 25, 202651x their median
Gak usah jauh-jauh ke Singapura, Jakarta juga bakal punya stasiun se-estetik ini! 🤩 Siapa nih yang udah gak sabar pengen first look dan foto-foto di sini? 👋 #detikfinanceCheck #StasiunMonas #MRTJakarta #Estetik https://t.co/Iw7idUiFdz
- Sep 14, 202616x their median
Momen tak biasa terjadi saat Purbaya Yudhi Sadewa tengah menghadiri rapat bersama Komite IV DPD RI di Kompleks Senayan, Jakarta. Di tengah jalannya persidangan, rapat mendadak dihentikan sejenak karena adanya panggilan masuk. #Purbaya #ReshuffleKabinet #Kemenkeu https://t.co/fXOMs52r72
- Sep 14, 20269.7x their median
Suahasil Nazara resmi dilantik Presiden Prabowo Subianto sebagai Menteri Keuangan menggantikan Purbaya Yudhi Sadewa. Suahasil sebelumnya menjabat sebagai Wakil Menteri Keuangan. >> https://t.co/P3FgQM2d0r #purbaya #menterikeuangan https://t.co/kknji5CXrc
- Aug 17, 20269.7x their median
Presiden Direktur PTFI Tony Wenas mengatakan perpanjangan IUPK penting untuk memastikan keberlanjutan operasional tambang sekaligus mempertahankan kontribusi perusahaan kepada negara dan masyarakat. >> https://t.co/qxElWvq5qp #detikfinance #TambangFreeport #Setop #TonyWenas https://t.co/amvFHml2pe
- Oct 1, 20268.3x their median
Ternyata bikin kerupuk kulit sapi asli nggak semudah yang dibayangkan! 👀 Di balik kerupuk yang gurih dan renyah, ada proses panjang hingga 3 hari. detikers, tertarik cobain? #detikfinanceCheck #KerupukKulit #Pabrik #Pancoran https://t.co/3RQQ0oKSA0
- Aug 17, 20268.3x their median
Perusahaan tambang asal Amerika Serikat, Freeport-McMoRan (FCX) akan melepas 12% sahamnya ke Indonesia. FCX telah menandatangani MoU dengan pemerintah Indonesia pada Februari 2026. >> https://t.co/osMa3WaSz1 #detikfinance #Saham #Freeport #Indonesia https://t.co/h4t9Rf91qy
- Aug 27, 20267.0x their median
Komisi XI DPR resmi menetapkan Destry Damayanti sebagai Gubernur Bank Indonesia periode 2026-2031. Ketetapan tersebut diambil berdasarkan hasil uji kelayakan (Fit and Proper Test) pada hari Rabu kemarin. >> https://t.co/r2TJxKoPxV #detikfinance #GubernurBI #DPR #DestryDamayanti https://t.co/sEqxKjRhwb
- Sep 9, 20266.3x their median
💸 UMR sekarang cukup nggak buat hidup Gen Z? Harga kebutuhan terus naik, sementara penghasilan harus dibagi untuk berbagai kebutuhan. Simak jawabannya dari Pak Purbaya di #TanyadetikFinance! #GenZ #UMR #Gaji #Keuangan https://t.co/IxrXzbjDIt
- Sep 14, 20265.7x their median
Purbaya di-reshuffle dari posisi Menteri Keuangan, bagaimana respons market? 👀 Pasca-reshuffle, pergerakan IHSG, rupiah, hingga imbal hasil SBN menjadi perhatian pelaku pasar. Creator: Sarah Saviera & Farhan Ardiansyah #Purbaya #MenteriKeuangan #Reshuffle https://t.co/kRHd5j9kRW
- Oct 2, 20265.0x their median
Chief Operating Officer (COO) Danantara, Dony Oskaria akan segera membahas rencana impor KRL bekas dari Jepang bersama Menteri Perhubungan Dudy Purwagandhi. #impor #krl #kai #danantara https://t.co/jA5s0JKQA4
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 600K followers, an engagement rate of 0.001%. Measured over 55 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.2K times each, and 0.071% of those impressions turn into an interaction. That is about 0.707% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 11:00 UTC, and Friday is the busiest day of the week. Of the 55 posts sampled, 71% carry an image or video and 55% link out. The account's strongest tracked post pulled 154 interactions, about 51x its own typical post. Recurring topics include #detikfinance, #detikfinancecheck, #tanyadetikfinance.
- What is DetikFinance's engagement rate on X?
- DetikFinance (@detikfinance) has an engagement rate of 0.001%, based on the median interactions across 55 original posts from the last 30 days against 599,603 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, DetikFinance sits below the 10th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @detikfinance have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @detikfinance post?
- Most posts go out around 11:00 UTC, and Friday is its busiest day, at roughly 1.9 posts per day across the measured window.