deray engagement report
@deray - 817K followers on X
Measured over 66 original posts from a 30-day window, last computed on September 27, 2026.
Engagement
A typical post picks up 150 interactions against 817K followers, an engagement rate of 0.018%. Measured over 66 original posts, its engagement rate beats 43% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 0.674% of those impressions turn into an interaction. That is about 2.73% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 12:00 UTC, and Sunday is the busiest day of the week. Of the 66 posts sampled, 20% carry an image or video and 14% link out. The account's strongest tracked post pulled 226K interactions, about 1508x its own typical post. Recurring topics include #appleevent, #breaking, #darkmatter.
Measured over 66 original posts from a 30-day window, last computed on September 27, 2026. Recurring tags: #appleevent, #breaking, #darkmatter.
Compared with accounts its own size
deray's engagement rate beats 43% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 37% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.018%, deray sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 20% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 14% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 20% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 14% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 151 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 29, 20261508x their median
A refund should not take 8 days. You took my money in 2 seconds, so don’t tell me you need 8 days to return it. If you can take my money instantly, you can return it instantly.
- Sep 9, 2026457x their median
My iPhone 15 plus after the announcement of iPhone 18 Pro max #Appleevent https://t.co/wPkchIdh3r
- Aug 16, 2026304x their median
They said black people always enter through Macy's at the mall so they can remember where they parked and wellll lmaooo https://t.co/Lmtx2Vm1CB
- Sep 26, 2026138x their median
The ironic thing about the internet's obsession with "holding people accountable" is that it's created an environment where taking accountability hold zero benefit whatsoever.
- Aug 29, 2026100x their median
If I’m having a tough conversation with you, it’s because I want u in my life & want you to tighten up so I can keep u in it. I’m not attacking you.
- Aug 29, 202698x their median
🚨#BREAKING: City garbage truck workers will NOT face any criminal charges after they used the truck's hydraulic claw to pick up a homeless woman sleeping in a pile of trash... and crushed her. After they realized what they had done, they never called 911. The police report says they, "didn't think she was really hurt" and began laughing when they realized they had picked up the woman with the claw. Her name was Tyrah Adams, she was 35 years old. On February 12th, Louisville Metro Public Works crews were doing a routine cleanup of an alley where Tyrah was sleeping among some debris, off 26th and Cedar. Surveillance video shows the truck's claw grab a large pile, with Tyrah inside it, lift it, and drop it back down. The coroner ruled it a "delayed fat*lity." Tyrah was still alive and limped herself to a store where the workers in there eventually called 911 while the garbage men watched from the truck. In fact, the police report says the garbage men "didn't think she was really hurt" and the workers were seen laughing afterward. Tyrah passed away later at a hospital. And this week, the county attorney announced: no charges. One worker is no longer with the city. Two are on unpaid leave.
- Sep 8, 202690x their median
🚨 BREAKING: Macklemore at MetLife Stadium before Ed Sheeran: "I say Free Palestine. I say Free Lebanon, Free Cuba, Free Congo, Free Sudan, Free Iran, and freedom for everyone in America living in fear because of terrorist organization ICE." https://t.co/oMuv6etYUC
- Aug 30, 202688x their median
It is BAFFLING that police arrived on scene to find 3 dead children, a severely injured woman, and a completely unscathed man and just… took the man’s word for it. No real investigation into him.
- Aug 20, 202678x their median
Update: It was revealed during the #KarmeloAnthony hearing that Judge John Roach, jr threatened courthouse PIO Derrick Jackson (black guy) with jail time for doing his job by way of providing an Associated Press reporter with trial schedule, something that was in the purview of his duties. The judge failed to allow Jackson to explain his position and within the conclusion of their meeting he was fired. Judge then brought in a acting PIO from another state Steve Stoler (white guy) without approval from county commission allegedly.
- Sep 9, 202677x their median
The sister of the Republican candidate for governor of Maine Bobby Charles, just endorsed Democrat Hannah Pingree in one of the most brutal Op-Eds I’ve ever seen. Yikes. https://t.co/PGbvpAgwRU
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 150 interactions against 817K followers, an engagement rate of 0.018%. Measured over 66 original posts, its engagement rate beats 43% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 0.674% of those impressions turn into an interaction. That is about 2.73% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 12:00 UTC, and Sunday is the busiest day of the week. Of the 66 posts sampled, 20% carry an image or video and 14% link out. The account's strongest tracked post pulled 226K interactions, about 1508x its own typical post. Recurring topics include #appleevent, #breaking, #darkmatter.
- What is deray's engagement rate on X?
- deray (@deray) has an engagement rate of 0.018%, based on the median interactions across 66 original posts from the last 30 days against 816,842 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.018%, deray sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @deray have real engagement?
- Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @deray post?
- Most posts go out around 12:00 UTC, and Sunday is its busiest day, at roughly 4.97 posts per day across the measured window.