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deray engagement report

@deray - 817K followers on X

Measured over 66 original posts from a 30-day window, last computed on September 27, 2026.

Engagement

Middle of its size range
Per follower
0.018%
of 817K followers
Per impression
0.674%
22K views on a typical post
Reach
2.73%
of its followers see a post
Typical post
150
interactions (median)
Saved
0.02%
4 bookmarks on a typical post
Posting rate
4.97/day
active 37% of days
Peak time
12:00 UTC
Sunday

A typical post picks up 150 interactions against 817K followers, an engagement rate of 0.018%. Measured over 66 original posts, its engagement rate beats 43% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 0.674% of those impressions turn into an interaction. That is about 2.73% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 12:00 UTC, and Sunday is the busiest day of the week. Of the 66 posts sampled, 20% carry an image or video and 14% link out. The account's strongest tracked post pulled 226K interactions, about 1508x its own typical post. Recurring topics include #appleevent, #breaking, #darkmatter.

Measured over 66 original posts from a 30-day window, last computed on September 27, 2026. Recurring tags: #appleevent, #breaking, #darkmatter.

Compared with accounts its own size

deray's engagement rate beats 43% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 37% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.018%, deray sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,694 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,880 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video20% of posts+111%+108% to +115%34K
Outbound link14% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 20% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 14% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 151 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 29, 20261508x their median

    A refund should not take 8 days. You took my money in 2 seconds, so don’t tell me you need 8 days to return it. If you can take my money instantly, you can return it instantly.

    204K21K9374304.5M viewsView on X
  • Sep 9, 2026457x their median

    My iPhone 15 plus after the announcement of iPhone 18 Pro max #Appleevent https://t.co/wPkchIdh3r

    60K6.6K4091.1K1.2M viewsView on X
  • Aug 16, 2026304x their median

    They said black people always enter through Macy's at the mall so they can remember where they parked and wellll lmaooo https://t.co/Lmtx2Vm1CB

    39K5.3K403820741K viewsView on X
  • Sep 26, 2026138x their median

    The ironic thing about the internet's obsession with "holding people accountable" is that it's created an environment where taking accountability hold zero benefit whatsoever.

    18K2.2K58102360K viewsView on X
  • Aug 29, 2026100x their median

    If I’m having a tough conversation with you, it’s because I want u in my life & want you to tighten up so I can keep u in it. I’m not attacking you.

    11K3.6K34180163K viewsView on X
  • Aug 29, 202698x their median

    🚨#BREAKING: City garbage truck workers will NOT face any criminal charges after they used the truck's hydraulic claw to pick up a homeless woman sleeping in a pile of trash... and crushed her. After they realized what they had done, they never called 911. The police report says they, "didn't think she was really hurt" and began laughing when they realized they had picked up the woman with the claw. Her name was Tyrah Adams, she was 35 years old. On February 12th, Louisville Metro Public Works crews were doing a routine cleanup of an alley where Tyrah was sleeping among some debris, off 26th and Cedar. Surveillance video shows the truck's claw grab a large pile, with Tyrah inside it, lift it, and drop it back down. The coroner ruled it a "delayed fat*lity." Tyrah was still alive and limped herself to a store where the workers in there eventually called 911 while the garbage men watched from the truck. In fact, the police report says the garbage men "didn't think she was really hurt" and the workers were seen laughing afterward. Tyrah passed away later at a hospital. And this week, the county attorney announced: no charges. One worker is no longer with the city. Two are on unpaid leave.

    12K1.2K1.0K119743K viewsView on X
  • Sep 8, 202690x their median

    🚨 BREAKING: Macklemore at MetLife Stadium before Ed Sheeran: "I say Free Palestine. I say Free Lebanon, Free Cuba, Free Congo, Free Sudan, Free Iran, and freedom for everyone in America living in fear because of terrorist organization ICE." https://t.co/oMuv6etYUC

    12K1.5K1541154K viewsView on X
  • Aug 30, 202688x their median

    It is BAFFLING that police arrived on scene to find 3 dead children, a severely injured woman, and a completely unscathed man and just… took the man’s word for it. No real investigation into him.

    12K71314960360K viewsView on X
  • Aug 20, 202678x their median

    Update: It was revealed during the #KarmeloAnthony hearing that Judge John Roach, jr threatened courthouse PIO Derrick Jackson (black guy) with jail time for doing his job by way of providing an Associated Press reporter with trial schedule, something that was in the purview of his duties. The judge failed to allow Jackson to explain his position and within the conclusion of their meeting he was fired. Judge then brought in a acting PIO from another state Steve Stoler (white guy) without approval from county commission allegedly.

    9.5K2.0K7555272K viewsView on X
  • Sep 9, 202677x their median

    The sister of the Republican candidate for governor of Maine Bobby Charles, just endorsed Democrat Hannah Pingree in one of the most brutal Op-Eds I’ve ever seen. Yikes. https://t.co/PGbvpAgwRU

    9.1K2.4K9265175K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#appleevent#breaking#darkmatter

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 150 interactions against 817K followers, an engagement rate of 0.018%. Measured over 66 original posts, its engagement rate beats 43% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 0.674% of those impressions turn into an interaction. That is about 2.73% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 12:00 UTC, and Sunday is the busiest day of the week. Of the 66 posts sampled, 20% carry an image or video and 14% link out. The account's strongest tracked post pulled 226K interactions, about 1508x its own typical post. Recurring topics include #appleevent, #breaking, #darkmatter.

What is deray's engagement rate on X?
deray (@deray) has an engagement rate of 0.018%, based on the median interactions across 66 original posts from the last 30 days against 816,842 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.018%, deray sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @deray have real engagement?
Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @deray post?
Most posts go out around 12:00 UTC, and Sunday is its busiest day, at roughly 4.97 posts per day across the measured window.

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