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Demis Hassabis engagement report

@demishassabis - 2.0M followers on X

Measured over 4 original posts from a 30-day window, last computed on October 24, 2026.

Engagement

Per follower
0.043%
of 2.0M followers
Per impression
0.353%
241K views on a typical post
Reach
12.3%
of its followers see a post
Typical post
850
interactions (median)
Saved
0.111%
266 bookmarks on a typical post
Posting rate
1.83/day
active 53% of days
Peak time
12:00 UTC
Wednesday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 850 interactions against 2.0M followers, an engagement rate of 0.043%. Posts are seen about 241K times each, and 0.353% of those impressions turn into an interaction. That is about 12.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video, 25% are part of a thread and 75% link out. The account's strongest tracked post pulled 25K interactions, about 29x its own typical post. Recurring topics include #isaias, #ravens. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #isaias, #ravens.

Where this sits in the catalog

At 0.043%, Demis Hassabis sits above the 25th percentile of the 204,583 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,583 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video75% of posts+111%+108% to +115%34K
Outbound link75% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 75% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 178 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 5, 202629x their median

    I’ve been working towards AGI my whole life, and as we enter this pivotal moment, I’m stepping into a new role as Chair of Google DeepMind & Chief Scientist of Alphabet. This will allow me to focus on long-term strategy, and accelerating scientific breakthroughs, including leaning into my work at Isomorphic to help cure disease. I’m excited that @koraykv will be stepping up to lead GDM as SVP, alongside @joshwoodward and our exec team. I could not be more excited and confident about our amazing next chapter! 🚀 https://t.co/2WtlIIlTUa

    21K1.7K1.1K5062.0M viewsView on X
  • Jun 19, 20266.4x their median

    A bit of news: After nearly 9 years, I have decided to leave Google DeepMind and join Anthropic (after taking some time to recharge). I am incredibly grateful for my time at GDM. @demishassabis took a real chance letting me lead the AlphaFold team just six months after finishing my PhD, and the entire GDM team taught me so much about how to do great science. GDM is a special place, and I’ll still be excited to hear about what amazing things they discover next.

    14K9686097386.2M viewsView on X
  • May 25, 202625x their median

    Google Omni might be too powerful 🫥 https://t.co/y1qgKmfg00

    15K9613241911.3M viewsView on X
  • Jun 3, 202613x their median

    Meet Gemma 4 12B! A unified, encoder-free multimodal model designed to bring high-performance intelligence directly to your laptop, and released under an Apache 2.0 license. Bridging the gap between edge efficiency and advanced reasoning. Here is what’s new with Gemma 4 12B: 👇 https://t.co/gf4FZv0WZb

    12K1.7K3936033.3M viewsView on X
  • Sep 2, 202615x their median

    Introducing Gemini 3.8 Flash, another jump in Gemini's agentic + coding capabilities, and our 3rd updated Flash model in only 6 weeks... This model has been a ton of fun to work with, excited to see what you all think! https://t.co/Cj07lCBtp8

    11K8297854821.8M viewsView on X
  • May 19, 20265.7x their median

    We’re dropping Gemini Omni: our first step towards a model that can create anything from anything - starting with video. It combines Gemini’s intelligence with our generative media systems - representing a leap forward in world understanding, multimodality, and editing 🧵

    8.4K1.2K4154691.7M viewsView on X
  • Sep 30, 202612x their median

    Very excited to announce Gemini 4 Argon, our new Frontier AI model, and a huge step forward across key capabilities. We’re focused on rolling it out responsibly starting with government and trusted cyber defenders through our Fairwind Program today, before wider availability soon https://t.co/dcj08qFoQF

    9.2K683441145528K viewsView on X
  • Jul 8, 2026

    Google Search broke all prior usage records and saw its highest usage in history right after Argentina scored their winning goal in yesterday’s match! 🤯 Great to see the global excitement for the World Cup... can't wait for the semis and final!

    6.5K851144126537K viewsView on X
  • Jun 10, 20262.5x their median

    Meet DiffusionGemma! An experimental open model that explores a fast approach to text generation, released under an Apache 2.0 license. Moving beyond sequential, token-by-token processes to generate entire blocks of text simultaneously. Here’s what’s new with DiffusionGemma: 👇 https://t.co/iaVMPr0WKx

    5.0K8041622721.0M viewsView on X
  • May 22, 20269.1x their median

    Gemini Omni is here, and we’ve been seeing amazing creations all week. Here are some standouts 👇

    5.6K27021223830K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#isaias#ravens

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 850 interactions against 2.0M followers, an engagement rate of 0.043%. Posts are seen about 241K times each, and 0.353% of those impressions turn into an interaction. That is about 12.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video, 25% are part of a thread and 75% link out. The account's strongest tracked post pulled 25K interactions, about 29x its own typical post. Recurring topics include #isaias, #ravens. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Demis Hassabis's engagement rate on X?
Demis Hassabis (@demishassabis) has an engagement rate of 0.043%, based on the median interactions across 4 original posts from the last 30 days against 1,956,679 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.043%, Demis Hassabis sits above the 25th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @demishassabis have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @demishassabis post?
Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 1.83 posts per day across the measured window.

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