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d払い engagement report

@dbarai_official - 431K followers on X

Measured over 26 original posts from a 30-day window, last computed on September 24, 2026.

Engagement

Middle of its size range
Per follower
0.012%
of 431K followers
Per impression
0.324%
16K views on a typical post
Reach
3.77%
of its followers see a post
Typical post
53
interactions (median)
Saved
0.006%
1 bookmarks on a typical post
Posting rate
1.13/day
active 87% of days
Peak time
01:00 UTC
Friday

A typical post picks up 53 interactions against 431K followers, an engagement rate of 0.012%. Measured over 26 original posts, its engagement rate beats 37% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.324% of those impressions turn into an interaction. That is about 3.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 26 posts sampled, 85% carry an image or video and 58% link out. The account's strongest tracked post pulled 1.8K interactions, about 33x its own typical post.

Measured over 26 original posts from a 30-day window, last computed on September 24, 2026. Recurring tag: #lovelive.

Compared with accounts its own size

d払い's engagement rate beats 37% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 22% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.012%, d払い sits above the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video85% of posts+111%+108% to +115%34K
Outbound link58% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 85% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 58% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 90 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 31, 202633x their median

    / ✨KO1KEYZ デザインが新登場!✨ \ dポイント・d払い のきせかえ券面に 「KO1KEYZ(集合)」「メンバー個人」デザインが新登場! お気に入りのデザインにきせかえて楽しもう‼️ ▼dポイントクラブきせかえ https://t.co/hhqyplY0Cx ▼d払いきせかえ https://t.co/SrMzZryvRX @KO1KEYZofficial https://t.co/R7EovZcjoh

    1.5K201148155K viewsView on X
  • Sep 18, 202621x their median

    【重要】d払いにおけるマルウェア感染による不正利用被害へのご注意と対策のお願い https://t.co/xDoiTUGpxx

    675403113443K viewsView on X
  • Jun 18, 202618x their median

    ⚽普段のお買い物がクラブの力に!⚽ d払い・dポイントアプリの券面をJリーグクラブ仕様にきせかえてお買い物すると、 獲得したdポイントの一部をドコモがクラブにお届け✨ ※お客さまのポイント負担はありません。 さぁ、きせかえて応援しよう! #推しJ #すべてのサッカーファンへ 詳細はこちら👇 https://t.co/is1DlspRlI

    68016619811.2M viewsView on X
  • Aug 16, 20262.8x their median

    🪨✋️ https://t.co/Q2olwq9QY8

    1171712587K viewsView on X
  • Sep 8, 20262.8x their median

    昔はスマホの20倍以上も重い持ち運び電話がドコモから発売されていたことをあなたは知っていますか・・・🤔❓️ https://t.co/wLJf2c9SIA

    123178219K viewsView on X
  • Sep 21, 20262.7x their median

    今月限定で10万円分のdポイントがあったらどれにつかう❓️ これにつかいたい!を聞かせてほしいです🤭 https://t.co/7UMlKj1Qem

    911534523K viewsView on X
  • Aug 4, 20262.4x their median

    ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎       d払いでお買物をしたら       お使いの端末から     ポインコ兄弟 が検出されました ︎ ₍₍⁽⁽🐥🐥₎₎⁾⁾ ︎   かわいいですね ︎ ︎ ︎ ︎ ︎ ︎ ︎

    110150050K viewsView on X
  • Aug 30, 20262.2x their median

    ちょうふく?じゅうふく? どっちが正しいか知っていますか・・・? https://t.co/F2eFjoCjyt

    78921762K viewsView on X
  • Aug 11, 20262.1x their median

    カメラより先に口が起動してしまいました・・・ https://t.co/RBYI3miqUH

    10390121K viewsView on X
  • Jul 26, 20262.0x their median

    もうすぐ8月🏖️ もし好きな場所に1日だけ自由に行けるとしたらどこへお出かけしたいですか❓️ https://t.co/4xduMmofzP

    88103321K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#lovelive

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 53 interactions against 431K followers, an engagement rate of 0.012%. Measured over 26 original posts, its engagement rate beats 37% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.324% of those impressions turn into an interaction. That is about 3.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 26 posts sampled, 85% carry an image or video and 58% link out. The account's strongest tracked post pulled 1.8K interactions, about 33x its own typical post.

What is d払い's engagement rate on X?
d払い (@dbarai_official) has an engagement rate of 0.012%, based on the median interactions across 26 original posts from the last 30 days against 431,406 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.012%, d払い sits above the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @dbarai_official have real engagement?
Its engagement rate beats 37% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @dbarai_official post?
Most posts go out around 01:00 UTC, and Friday is its busiest day, at roughly 1.13 posts per day across the measured window.

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