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David Makali engagement report

@davidmakali1 - 332K followers on X

Measured over 8 original posts from a 30-day window, last computed on October 11, 2026.

Engagement

Top quarter for its size
Per follower
0.237%
of 332K followers
Per impression
2.41%
33K views on a typical post
Reach
9.84%
of its followers see a post
Typical post
786
interactions (median)
Saved
0.086%
28 bookmarks on a typical post
Posting rate
2.3/day
active 47% of days
Peak time
12:00 UTC
Wednesday

A typical post picks up 786 interactions against 332K followers, an engagement rate of 0.237%. Measured over 8 original posts, its engagement rate beats 83% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 33K times each, and 2.41% of those impressions turn into an interaction. That is about 9.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 8 posts sampled, 50% carry an image or video, 13% are part of a thread and 13% link out. The account's strongest tracked post pulled 31K interactions, about 40x its own typical post. Recurring topics include #maulidifestival, #trendingnews, #trendingvideo.

Measured over 8 original posts from a 30-day window, last computed on October 11, 2026. Recurring tags: #maulidifestival, #trendingnews, #trendingvideo.

Compared with accounts its own size

David Makali's engagement rate beats 83% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 72% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.237%, David Makali sits above the 50th percentile of the 213,098 accounts in this comparison. That places it in the above the median band, which runs 0.147% to 0.698%.

p100.004%
p250.025%
p50 (median)0.147%
p750.698%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 213,098 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,393 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.147%
75th percentile0.698%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video50% of posts+111%+108% to +115%34K
Outbound link13% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 13% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 361 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 27, 202640x their median

    Now no one can say that we haven’t invented anything! 😏 https://t.co/crIrAKNhMc

    24K5.5K9436732.4M viewsView on X
  • Aug 29, 202615x their median

    A new report has emerged raising questions over the Sh2.8 billion police uniforms tender awarded to Nalitex Ltd, a company registered in 2024. Its listed office could not be traced, while its postal address is shared with an accounting firm and Ruto family-linked businesses.

    8.6K3.1K326150164K viewsView on X
  • Aug 24, 20269.6x their median

    Kenyans are now being told taxes pushed the cost of Talanta Sports City from Sh35 billion to Sh45.8 billion. That is a Sh10.8 billion increase, almost the entire cost of redeveloping Uganda’s Mandela National Stadium.

    5.6K1.8K1216194K viewsView on X
  • Oct 1, 20266.8x their median

    On The @AlikoDangote East African Refinery, President @WilliamsRuto has no escape. We have the Constitutional threshold of disclosure that must be met, politics and brainless opposition aside. Let's stop triviasing national issues. This country is not his private property.

    3.7K1.5K1132371K viewsView on X
  • Sep 30, 20263.9x their median

    Wicknell Chivayo was moving ruthlessly: Back in early 2024, the Zimbabwe Defence Industries had already vetted a legitimate supplier for auxiliary ammunition and equipment. The quote was a clean US$20 million. Treasury sat on the payment for a while, and then surprisingly the same request suddenly reappeared, but now with Chivayo as the lead supplier. The price for the exact same goods? It jumps straight to $69 million. Just like magic. In the same year, the Reserve Bank of Zimbabwe (RBZ), which is the central bank of Zimbabwe, needed an IT systems upgrade. A capable company won the tender fairly at $10 million. Then, without much explanation, the contract got cancelled. The original winner was reportedly pressured to drop their legal challenge after being assured a new tender would be issued. When that “new” tender finally dropped in mid-2024, Chivayo walked away with it at $50 million, five times the original price. More interesting is that the same experts who had quoted $10 million were quietly brought back as subcontractors to do the actual work for their original fee, while Chivayo kept the $40 million markup for himself. Just two deals alone and Chivayo siphoned off roughly $89 million in pure profit from the Zimbabwean taxpayers' public coffers. At the face of a struggling nation, Chivayo, who enjoyed extreme state powers, was spending millions buying cars as gifts. He spent $750,000 on a Bentley, and early this year he was spending $10,000 an hour renting a Gulfstream private jet for his travels. Despite all that lavish spending, he barely touched even 1% of the money he made from those two contracts.

    2.2K67014079259K viewsView on X
  • Jul 30, 20263.7x their median

    President @WilliamsRuto trying to deflect piling political pressure for his removal in 2027, recreate a historical momemt for himself and set the agenda but... Who told him this is the time for new imagination? With El Nino beckoning and a year to elections? We are not boarding.

    2.2K66390643K viewsView on X
  • Sep 13, 20261.8x their median

    Hope the message gets to Babu Owino. https://t.co/15k3SX84c4

    1.1K26152723K viewsView on X
  • Aug 24, 2026

    Naivasha, a freshwater lake in Kenya’s Rift Valley, supports agriculture, tourism, livestock and domestic water use. But as a stalled Microsoft-G42 data centre project looms nearby, can the lake continue to meet the needs of local communities? 🔗 https://t.co/Hv4aMkaqbO https://t.co/4bqjoLollF

    5784484566220K viewsView on X
  • Oct 3, 2026

    Uhuru Kenyatta has become more popular in retirement than when he was president, thanks to @WilliamsRuto .

    840131741020K viewsView on X
  • Sep 9, 2026

    The National Treasury spent Sh15.8 billion under “other expenses” in the 2025/26 financial year. Sh12.6 billion of this was listed as “security operations”, but it is not clear why Treasury spent the money on security.

    635282372822K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#maulidifestival#trendingnews#trendingvideo#ukatibacaravan#wicknell

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 786 interactions against 332K followers, an engagement rate of 0.237%. Measured over 8 original posts, its engagement rate beats 83% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 33K times each, and 2.41% of those impressions turn into an interaction. That is about 9.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 8 posts sampled, 50% carry an image or video, 13% are part of a thread and 13% link out. The account's strongest tracked post pulled 31K interactions, about 40x its own typical post. Recurring topics include #maulidifestival, #trendingnews, #trendingvideo.

What is David Makali's engagement rate on X?
David Makali (@davidmakali1) has an engagement rate of 0.237%, based on the median interactions across 8 original posts from the last 30 days against 331,814 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.237%, David Makali sits above the 50th percentile of the 213,098 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @davidmakali1 have real engagement?
Its engagement rate beats 83% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @davidmakali1 post?
Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 2.3 posts per day across the measured window.

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