David Makali engagement report
@davidmakali1 - 332K followers on X
Measured over 8 original posts from a 30-day window, last computed on October 11, 2026.
Engagement
A typical post picks up 786 interactions against 332K followers, an engagement rate of 0.237%. Measured over 8 original posts, its engagement rate beats 83% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 33K times each, and 2.41% of those impressions turn into an interaction. That is about 9.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 8 posts sampled, 50% carry an image or video, 13% are part of a thread and 13% link out. The account's strongest tracked post pulled 31K interactions, about 40x its own typical post. Recurring topics include #maulidifestival, #trendingnews, #trendingvideo.
Measured over 8 original posts from a 30-day window, last computed on October 11, 2026. Recurring tags: #maulidifestival, #trendingnews, #trendingvideo.
Compared with accounts its own size
David Makali's engagement rate beats 83% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 72% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.237%, David Makali sits above the 50th percentile of the 213,098 accounts in this comparison. That places it in the above the median band, which runs 0.147% to 0.698%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 50% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 13% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 13% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 361 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 27, 202640x their median
Now no one can say that we haven’t invented anything! 😏 https://t.co/crIrAKNhMc
- Aug 29, 202615x their median
A new report has emerged raising questions over the Sh2.8 billion police uniforms tender awarded to Nalitex Ltd, a company registered in 2024. Its listed office could not be traced, while its postal address is shared with an accounting firm and Ruto family-linked businesses.
- Aug 24, 20269.6x their median
Kenyans are now being told taxes pushed the cost of Talanta Sports City from Sh35 billion to Sh45.8 billion. That is a Sh10.8 billion increase, almost the entire cost of redeveloping Uganda’s Mandela National Stadium.
- Oct 1, 20266.8x their median
On The @AlikoDangote East African Refinery, President @WilliamsRuto has no escape. We have the Constitutional threshold of disclosure that must be met, politics and brainless opposition aside. Let's stop triviasing national issues. This country is not his private property.
- Sep 30, 20263.9x their median
Wicknell Chivayo was moving ruthlessly: Back in early 2024, the Zimbabwe Defence Industries had already vetted a legitimate supplier for auxiliary ammunition and equipment. The quote was a clean US$20 million. Treasury sat on the payment for a while, and then surprisingly the same request suddenly reappeared, but now with Chivayo as the lead supplier. The price for the exact same goods? It jumps straight to $69 million. Just like magic. In the same year, the Reserve Bank of Zimbabwe (RBZ), which is the central bank of Zimbabwe, needed an IT systems upgrade. A capable company won the tender fairly at $10 million. Then, without much explanation, the contract got cancelled. The original winner was reportedly pressured to drop their legal challenge after being assured a new tender would be issued. When that “new” tender finally dropped in mid-2024, Chivayo walked away with it at $50 million, five times the original price. More interesting is that the same experts who had quoted $10 million were quietly brought back as subcontractors to do the actual work for their original fee, while Chivayo kept the $40 million markup for himself. Just two deals alone and Chivayo siphoned off roughly $89 million in pure profit from the Zimbabwean taxpayers' public coffers. At the face of a struggling nation, Chivayo, who enjoyed extreme state powers, was spending millions buying cars as gifts. He spent $750,000 on a Bentley, and early this year he was spending $10,000 an hour renting a Gulfstream private jet for his travels. Despite all that lavish spending, he barely touched even 1% of the money he made from those two contracts.
- Jul 30, 20263.7x their median
President @WilliamsRuto trying to deflect piling political pressure for his removal in 2027, recreate a historical momemt for himself and set the agenda but... Who told him this is the time for new imagination? With El Nino beckoning and a year to elections? We are not boarding.
- Sep 13, 20261.8x their median
Hope the message gets to Babu Owino. https://t.co/15k3SX84c4
- Aug 24, 2026
Naivasha, a freshwater lake in Kenya’s Rift Valley, supports agriculture, tourism, livestock and domestic water use. But as a stalled Microsoft-G42 data centre project looms nearby, can the lake continue to meet the needs of local communities? 🔗 https://t.co/Hv4aMkaqbO https://t.co/4bqjoLollF
- Oct 3, 2026
Uhuru Kenyatta has become more popular in retirement than when he was president, thanks to @WilliamsRuto .
- Sep 9, 2026
The National Treasury spent Sh15.8 billion under “other expenses” in the 2025/26 financial year. Sh12.6 billion of this was listed as “security operations”, but it is not clear why Treasury spent the money on security.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 786 interactions against 332K followers, an engagement rate of 0.237%. Measured over 8 original posts, its engagement rate beats 83% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 33K times each, and 2.41% of those impressions turn into an interaction. That is about 9.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 8 posts sampled, 50% carry an image or video, 13% are part of a thread and 13% link out. The account's strongest tracked post pulled 31K interactions, about 40x its own typical post. Recurring topics include #maulidifestival, #trendingnews, #trendingvideo.
- What is David Makali's engagement rate on X?
- David Makali (@davidmakali1) has an engagement rate of 0.237%, based on the median interactions across 8 original posts from the last 30 days against 331,814 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.237%, David Makali sits above the 50th percentile of the 213,098 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @davidmakali1 have real engagement?
- Its engagement rate beats 83% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @davidmakali1 post?
- Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 2.3 posts per day across the measured window.