コッタ engagement report
@cotta_corecle - 142K followers on X
Measured over 14 original posts from a 30-day window, last computed on September 27, 2026.
Engagement
A typical post picks up 114 interactions against 142K followers, an engagement rate of 0.08%. Measured over 14 original posts, its engagement rate beats 50% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 0.525% of those impressions turn into an interaction. That is about 15.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video, 36% are part of a thread and 43% link out. The account's strongest tracked post pulled 1.4K interactions, about 12x its own typical post. Recurring topics include #cotta20周年, #コッタ, #ルミ活.
Measured over 14 original posts from a 30-day window, last computed on September 27, 2026. Recurring tags: #cotta20周年, #コッタ, #ルミ活.
Compared with accounts its own size
コッタ's engagement rate beats 50% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 26% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.08%, コッタ sits above the 25th percentile of the 205,374 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 43% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 43% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 128 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 19, 202612x their median
かぼちゃのフィナンシェ試作 https://t.co/hKPWXDWnOT
- Sep 17, 20268.7x their median
まさかの焼くと勝手に上下が入れ替わる!? 果たして本当に入れ替わるのか...? 保存して試してみて! 摩訶不思議なインポッシブルケーキ なんとこれ... https://t.co/KsNtobjR2S
- Sep 20, 20264.0x their median
これ、毎日の定番にしたい!!! 米粉パンがもっと手軽に楽しめるレシピができました~✨✨ 米粉パンレシピによく登場する”サイリウム”って使い切れなくないですか...? このレシピ、サイリウム使いません!!👇 https://t.co/MRj4RxcJkV
- Sep 11, 20262.4x their median
【特集】 シュークリームみたいなパンまるでシュークリームみたいなパン!? 『こねない』『発酵しない』 作業時間15分! 外はサクッ、中はもっちり! 絶妙な塩気に手が止まらなくなる... 「ポップオーバー」の魅力に迫る💪 👉https://t.co/ljrI3XwAnB https://t.co/unvHSSg0SS
- Sep 14, 20261.9x their median
\新色登場/ もう、まな板いらない!! お皿の上でカットできる万能プレート✨ 中の人もこれ愛用中なのですが、こんなにおしゃれなのに本当に軽い&落としても割れないから超重宝しています♪ 何よりこのまま包丁使えるから、洗い物が減る🥹 https://t.co/0e80c3SmBP
- Sep 14, 20261.8x their median
どのチョコを使うかで、見た目こんなに違う! 【チャンクチョコとは】 チョコチップとなにが違うのか知っていますか?👇 https://t.co/ouPdPmHIPe
- Sep 13, 2026
もうすぐ十五夜なので、コッタイチオシのおいしい白玉粉を貼っておきます👍 https://t.co/pKzMir1iAo https://t.co/bRsbfuxptE
- Sep 3, 2026
\ 祝・20周年🎉 お買い物が実質タダ!? / みなさまに支えられ、cottaは創業20周年を迎えることができました。 20年分の「ありがとう」を込めて、 【毎日1名様が実質無料】 全額ポイント還元キャンペーンを開催中♪ さらに!!! ✨Xでは「Wチャンスキャンペーン」も開催✨ 応募方法・詳細は明日公開! @cotta_corecle をフォローしてお待ちください! お買い物が実質タダ!?ポイントバックキャンペーンの詳細はこちら 👉https://t.co/3SKd7dsIDj
- Sep 16, 2026
クリスマスまであと100日みたいです🎅 今年は何つくろうかな~♪ みなさんの作りたいもの、見たいレシピよかったら教えてください🎄 👇今年の新商品も続々ご用意してお待ちしております~😊 https://t.co/MPz8hL0bXD
- Sep 10, 2026
小嶋ルミ先生の『せっかく作るなら、一生ものの、おいしいお菓子』がレシピ本大賞を受賞されました✨ 受賞を記念して、スペシャルLIVEの配信が決定🎊 合わせて質問キャンペーンやSNS企画も開催! 万人を虜にする「一生モノのロールケーキ」の秘密が知れるのはここだけ! ぜひご覧ください😊 https://t.co/ZAdZmIQ8lw
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 114 interactions against 142K followers, an engagement rate of 0.08%. Measured over 14 original posts, its engagement rate beats 50% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 22K times each, and 0.525% of those impressions turn into an interaction. That is about 15.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video, 36% are part of a thread and 43% link out. The account's strongest tracked post pulled 1.4K interactions, about 12x its own typical post. Recurring topics include #cotta20周年, #コッタ, #ルミ活.
- What is コッタ's engagement rate on X?
- コッタ (@cotta_corecle) has an engagement rate of 0.08%, based on the median interactions across 14 original posts from the last 30 days against 142,077 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.08%, コッタ sits above the 25th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @cotta_corecle have real engagement?
- Its engagement rate beats 50% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @cotta_corecle post?
- Most posts go out around 11:00 UTC, and Thursday is its busiest day, at roughly 2.47 posts per day across the measured window.