Scott Conant engagement report
@conantnyc - 268K followers on X
Measured over 23 original posts from a 30-day window, last computed on September 24, 2026.
Engagement
A typical post picks up 98 interactions against 268K followers, an engagement rate of 0.037%. Measured over 23 original posts, its engagement rate beats 42% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.1K times each, and 1.07% of those impressions turn into an interaction. That is about 3.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 23 posts sampled, 87% carry an image or video and 39% link out. The account's strongest tracked post pulled 4.2K interactions, about 43x its own typical post. Recurring topics include #babymeatball, #recipe.
Measured over 23 original posts from a 30-day window, last computed on September 24, 2026. Recurring tags: #babymeatball, #recipe.
Compared with accounts its own size
Scott Conant's engagement rate beats 42% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 45% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.037%, Scott Conant sits above the 25th percentile of the 205,374 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 00:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 87% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 39% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 87% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 39% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 269 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 18, 202643x their median
The name San Marzano has no legal protection in the United States. In Italy the tomato has a DOP, a protected designation, which means it has to be grown in a specific area near Naples, canned whole peeled or in fillets, and certified by a consortium that puts a numbered seal on the can. None of that applies here. A can labeled San Marzano in an American grocery store can be a different variety, grown anywhere, packed anywhere, and it's completely legal. In 2011 the president of that Italian consortium told a reporter he thought maybe 1% of the San Marzano sold in the US was the real thing. The real ones are easy to spot once you know. The can says Pomodoro San Marzano dell'Agro Sarnese-Nocerino, carries the DOP seal, and has a consortium number on it. Never diced, never crushed, never pureed, because the certification doesn't cover those forms. Cento is the one people argue about. They use a third party certifier called Agri-Cert rather than the consortium, and a class action filed in May says calling that Certified San Marzano is misleading. Cento says it left the consortium voluntarily over labeling and that Agri-Cert is EU approved.
- Jul 17, 202611x their median
When people in the industry keep telling you to go somewhere, you pay attention. @Salt_Hanks was worth the trip. Thoughtful food, genuine hospitality, and a team that clearly cares. https://t.co/NJbskBGX8G
- Aug 23, 20265.5x their median
@cucinapalermo_rita’s Tendahh Sunday Meatballs * 2lbs chopped meat (beef) * 1/4 Cup of chopped garlic * 2 Cups of soaked and squeezed-out semolina bread (soak in water or milk) * 3/4 Cup of grated Pecorino * Romano cheese * 1/4 Cup of freshly chopped parsley * Tsp of pepper * Tbs of grated onion * 1 Cup of 4C Italian seasoned breadcrumbs * 2 Eggs * Salt to taste * 2 Cups of extra virgin olive oil Sauce: * 2 jars @MartoneStreet Signature Pomodoro Use code Rita15 for a discount on Martone Street!
- Aug 9, 20265.4x their median
Italy’s answer to summer pasta salad: Penne alla Checca. 🍅 If you’ve got more tomatoes than you know what to do with right now, this is the recipe to make! Find the recipe: https://t.co/vIKApQU1WZ https://t.co/xaQx9INBre
- Aug 16, 20264.3x their median
The duo you didn’t know you needed: creamy pastina + crispy chicken cutlets. Inspired by @heresyourbite. Here's the recipe: https://t.co/sEarV9O9om https://t.co/KLYXxsbZEE
- Sep 21, 20263.8x their median
There’s nothing better than beautiful, fresh tomatoes. 🍅 I stew them with a little @MartoneStreet to build a rich, simple sauce, then toss it with pasta. Nothing complicated, just good ingredients and a lot of flavor. Check out the recipe at: https://t.co/O8ZNUogIzS https://t.co/KhZW1pBwaC
- Aug 15, 20263.6x their median
Spicy vodka pastina + crispy chicken cutlets. Say less... Drop a 🔥 in the comments if you want me to share the recipe next. https://t.co/7A2Q4Y0Nmc
- Aug 2, 20263.2x their median
The best Italian cooking isn't about doing more—it's about doing the simple things really well, like this Pappa al Pomodoro made with @martonestreet. 🔗 https://t.co/VGcXRcUcBu https://t.co/jaQ9gxVbXy
- Sep 24, 20263.0x their median
My go-to garlic bread. Simple to make, hard to resist. • 1/2 cup unsalted butter • 1 whole head of roasted garlic • 1 tablespoon of fresh chopped parsley • A pinch of salt • A pinch of red pepper • 4 hero rolls Preheat the oven to 400°F. Cut the top off the head of garlic to expose the cloves. Drizzle with olive oil and season with salt. Wrap tightly in foil and roast for 40 minutes, or until the cloves are soft and golden. Squeeze the roasted garlic into a small frying pan. Add the butter, salt, and red pepper. Cook over low heat until the butter is melted and everything is well combined, smashing the garlic into smaller pieces as you stir. Add the chopped fresh parsley and mix to combine. Spread the garlic butter generously over the bread and top with plenty of grated Parmesan. Bake at 375°F for about 12 minutes, or until the bread is golden brown and crisp.
- Sep 13, 20263.0x their median
Some of the best recipes are the ones you grew up eating. Potatoes, sausage, onions, eggs, and a skillet is all you need. Want to make it? Find the recipe at: https://t.co/GOqxKEu66k https://t.co/dGlUOOCkSm
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 98 interactions against 268K followers, an engagement rate of 0.037%. Measured over 23 original posts, its engagement rate beats 42% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.1K times each, and 1.07% of those impressions turn into an interaction. That is about 3.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 23 posts sampled, 87% carry an image or video and 39% link out. The account's strongest tracked post pulled 4.2K interactions, about 43x its own typical post. Recurring topics include #babymeatball, #recipe.
- What is Scott Conant's engagement rate on X?
- Scott Conant (@conantnyc) has an engagement rate of 0.037%, based on the median interactions across 23 original posts from the last 30 days against 267,686 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.037%, Scott Conant sits above the 25th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @conantnyc have real engagement?
- Its engagement rate beats 42% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @conantnyc post?
- Most posts go out around 00:00 UTC, and Tuesday is its busiest day, at roughly 0.83 posts per day across the measured window.