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The Commonwealth engagement report

@commonwealthsec - 139K followers on X

Measured over 20 original posts from a 30-day window, last computed on September 28, 2026.

Engagement

Bottom quarter for its size
Per follower
0.015%
of 139K followers
Per impression
0.851%
2.5K views on a typical post
Reach
1.82%
of its followers see a post
Typical post
22
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.43/day
active 80% of days
Peak time
11:00 UTC
Monday

A typical post picks up 22 interactions against 139K followers, an engagement rate of 0.015%. Measured over 20 original posts, its engagement rate beats 25% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.851% of those impressions turn into an interaction. That is about 1.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 20 posts sampled, 95% carry an image or video and 50% link out. The account's strongest tracked post pulled 227 interactions, about 10x its own typical post. Recurring topics include #independenceday, #chogm2026, #unga81.

Measured over 20 original posts from a 30-day window, last computed on September 28, 2026. Recurring tags: #independenceday, #chogm2026, #unga81.

Compared with accounts its own size

The Commonwealth's engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 37% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.015%, The Commonwealth sits above the 10th percentile of the 202,672 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.142%
p750.673%
p902.54%
p9982.6%
Engagement rate as a share of followers, across the 202,672 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,932 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.673%
90th percentile2.54%
99th percentile82.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video95% of posts+111%+108% to +115%34K
Outbound link50% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 95% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 259 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 21, 202610x their median

    The Commonwealth expresses concern at the post-election situation in Zambia and urges full respect for the rights of all persons and for the rule of law, in line with the values of the Commonwealth Charter. Read the Secretary-General's full statement: https://t.co/GkAsanuEqV https://t.co/tQIdlEXoML

    1367271227K viewsView on X
  • Aug 15, 20269.0x their median

    Happy #IndependenceDay Pakistan! https://t.co/2b10HGf00I

    15633715.0K viewsView on X
  • Aug 25, 20264.2x their median

    πŸ“’ Registrations are now open for the Commonwealth Women’s Forum, taking place on the margins of #CHOGM2026 in Antigua and Barbuda from 2-4 November. Join leaders, advocates and changemakers and help shape priorities for women’s development across the Commonwealth. Register your interest now: https://t.co/vBE5uPDPYX

    6625105.7K viewsView on X
  • Aug 26, 20264.1x their median

    🌍 Ten things to know about the Commonwealth Heads of Government Meeting (CHOGM) Every two years, Commonwealth leaders come together to address shared challenges and agree collective priorities. As we count down to #CHOGM2026 in Antigua and Barbuda, here are ten things you should know about CHOGM: https://t.co/IVDsdw0D9I

    6421516.7K viewsView on X
  • Aug 30, 20264.0x their median

    Happy #IndependenceDay Malaysia! https://t.co/DxlRKXUxP0

    6520114.3K viewsView on X
  • Sep 3, 20263.2x their median

    πŸ“’ Calling all young people across the Commonwealth! Join us tomorrow to help shape the 14th Commonwealth Youth Forum. Share your perspectives with young change makers and members of the Commonwealth Youth TaskForce as we discuss priorities and recommendations that will be taken forward at the Forum during CHOGM. πŸ“… Friday 4 September πŸ•” 4pm BST Register now πŸ”— https://t.co/Bb8oLBFsRK #CHOGM2026

    5119105.7K viewsView on X
  • Sep 6, 20262.7x their median

    Happy #IndependenceDay Eswatini! https://t.co/Ps7USbcx0x

    489214.4K viewsView on X
  • Sep 20, 20262.6x their median

    The Commonwealth Ministerial Action Group (#CMAG) met in New York today, on the margins of #UNGA81, in its role as custodian of the Commonwealth political values. Read the concluding statement: https://t.co/jNLgred2B8

    3816314.2K viewsView on X
  • Sep 10, 2026

    🏏 One Commonwealth. One Team. This #CHOGM2026, Commonwealth leaders and cricketing talent will come together for the 'One Commonwealth, One Team' Exhibition Cricket Match Series in Antigua and Barbuda πŸ‡¦πŸ‡¬ Read more about the launch event πŸ”— https://t.co/QC5Wk8zr1I 🀝 Supported by @antiguagov @TheSMI @thecgf @windiescricket @KhaliliGlobal

    236203.2K viewsView on X
  • Sep 19, 2026

    Happy #IndependenceDay Saint Kitts and Nevis! https://t.co/kA6nScocEb

    244102.5K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#independenceday#chogm2026#unga81#cmag

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 22 interactions against 139K followers, an engagement rate of 0.015%. Measured over 20 original posts, its engagement rate beats 25% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.851% of those impressions turn into an interaction. That is about 1.82% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 20 posts sampled, 95% carry an image or video and 50% link out. The account's strongest tracked post pulled 227 interactions, about 10x its own typical post. Recurring topics include #independenceday, #chogm2026, #unga81.

What is The Commonwealth's engagement rate on X?
The Commonwealth (@commonwealthsec) has an engagement rate of 0.015%, based on the median interactions across 20 original posts from the last 30 days against 138,919 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.015%, The Commonwealth sits above the 10th percentile of the 202,672 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @commonwealthsec have real engagement?
Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @commonwealthsec post?
Most posts go out around 11:00 UTC, and Monday is its busiest day, at roughly 1.43 posts per day across the measured window.

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