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Cole Swindell engagement report

@coleswindell - 696K followers on X

Measured over 9 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.02%
of 696K followers
Per impression
0.597%
23K views on a typical post
Reach
3.37%
of its followers see a post
Typical post
140
interactions (median)
Saved
0.004%
1 bookmarks on a typical post
Posting rate
0.6/day
active 30% of days
Peak time
20:00 UTC
Friday

A typical post picks up 140 interactions against 696K followers, an engagement rate of 0.02%. Measured over 9 original posts, its engagement rate beats 43% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 23K times each, and 0.597% of those impressions turn into an interaction. That is about 3.37% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 9 posts sampled, 89% carry an image or video, 11% are part of a thread and 33% link out. The account's strongest tracked post pulled 2.7K interactions, about 20x its own typical post.

Measured over 9 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #thecowboybar.

Compared with accounts its own size

Cole Swindell's engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 39% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.02%, Cole Swindell sits above the 25th percentile of the 37,582 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 19, 202620x their median

    Not as good at fuel mileage as I thought…. So close but so far at the same time. https://t.co/Qz1m2pgjzL

    2.5K3717618267K viewsView on X
  • Jun 6, 202615x their median

    What a night! @coleswindell @NoahGragson https://t.co/loCeX7qR4s

    2.0K7117157K viewsView on X
  • Jun 8, 20264.6x their median

    If my Dad could see me now I’d like to think he’d be proud of where I am in life. Especially these last few years. If I could update him on what it all looks like these days…What would I say? #GirlDad https://t.co/PDsc84R3SP

    5496226229K viewsView on X
  • Jun 19, 20264.0x their median

    I’ve spent a lot of my life chasing dreams, milestones, and moments I thought would define me. Then I became a father. Getting to share these real life moments with you through my music truly means the world to me and my family. I appreciate so many of you already sharing what this song means to you from the clips you’ve heard. Thank you Michael Tyler & Ben Stennis for writing this one with me and to Sam Ellis for producing it. Really proud to have this one together! I have plenty more to say but for now I hope you’ll give it a listen. Girl Dad. Out Now. https://t.co/Q3jTpMQoEv

    31420634326K viewsView on X
  • Jun 12, 20263.2x their median

    Best two years of my life. Happy 2nd Anniversary, Court! I love you and Rainey more than I’ll ever be able to put into words. Can’t believe we have a show tonight in the same area we said “I Do” 2 years ago! 6.12 is our day forever. https://t.co/kaaTw2tZgr

    3952529234K viewsView on X
  • Jul 14, 20263.0x their median

    Noah Gragson. A Harmonica. Red Rocks Amphitheatre. @coleswindell isn't ready for this. https://t.co/nMy8zuddtS

    387243334K viewsView on X
  • Jul 8, 20262.8x their median

    Here and there and back home again https://t.co/hPFiYcejiw

    3562213132K viewsView on X
  • Jun 25, 20262.5x their median

    Broke out Dad’s old shirt this past weekend on the road. Nothing better than having the family out https://t.co/08Hwwwb6aP

    317169128K viewsView on X
  • Aug 10, 20262.3x their median

    I had no clue when I found this old picture of me and my brothers standing with Dad outside his old Bronco just how many memories it would bring back… I’ve always wanted to find it and get it restored exactly how I remember it because it was such a huge part of my childhood. Probably a lost cause by now but… what if? 🤔 I’ll share more soon but until then.. “Bronco” is out August 21 and I can’t wait for you to have it https://t.co/ScRYWl7eph

    2831714121K viewsView on X
  • Jun 11, 20261.5x their median

    I know you’re looking down from up there… I believe it. I just wish that I could see you see this… “Girl Dad” 6/19 https://t.co/lbU3A7yOzT https://t.co/5LRI9THxID

    177191249.7K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#thecowboybar

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 140 interactions against 696K followers, an engagement rate of 0.02%. Measured over 9 original posts, its engagement rate beats 43% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 23K times each, and 0.597% of those impressions turn into an interaction. That is about 3.37% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 9 posts sampled, 89% carry an image or video, 11% are part of a thread and 33% link out. The account's strongest tracked post pulled 2.7K interactions, about 20x its own typical post.

What is Cole Swindell's engagement rate on X?
Cole Swindell (@coleswindell) has an engagement rate of 0.02%, based on the median interactions across 9 original posts from the last 30 days against 696,347 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.02%, Cole Swindell sits above the 25th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @coleswindell have real engagement?
Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @coleswindell post?
Most posts go out around 20:00 UTC, and Friday is its busiest day, at roughly 0.6 posts per day across the measured window.

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