City of Toronto 🇨🇦 engagement report
@cityoftoronto - 483K followers on X
Measured over 48 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
A typical post picks up 14 interactions against 483K followers, an engagement rate of 0.003%. Measured over 48 original posts, its engagement rate beats 16% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.6K times each, and 0.24% of those impressions turn into an interaction. That is about 1.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 48 posts sampled, 83% carry an image or video and 77% link out. The account's strongest tracked post pulled 274 interactions, about 20x its own typical post. Recurring topics include #trafficalert, #dyk, #hwy401.
Measured over 48 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #trafficalert, #dyk, #hwy401.
Compared with accounts its own size
City of Toronto 🇨🇦's engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 19% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, City of Toronto 🇨🇦 sits above the 10th percentile of the 37,856 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 155.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Aug 18, 202620x their median
#DYK that if a cyclist is struck by a driver travelling at 50 km/h, their chance of survival is only one in 10? Drivers, when passing a cyclist on the road, maintain a minimum distance of one metre, where practical, between your vehicle & them. More: https://t.co/pvLQ05RCg4 https://t.co/2g7SDVySWk
- Aug 18, 20267.2x their median
Coyotes are a natural part of Toronto's urban ecosystem. 🐾 At this time of year, young coyotes are becoming more independent, and adult coyotes may be protective of their family if people or dogs get too close. Help keep everyone safe: 🐕 Keep dogs on leash 🚫 Never feed wildlife 🗑 Secure garbage and food waste If a coyote approaches people or pets, or appears sick or injured, contact 311. More info: https://t.co/hOsW1KVNT4
- Aug 19, 20264.9x their median
Did you know that e-bikes – including moped-style electric bicycles – that don’t require pedaling aren't permitted to use bike lanes that are physically separated by a curb or concrete barrier? 🛵🚫 Learn the rules for all rideables: https://t.co/2D9V0Cb8RR https://t.co/5D5mN1oJVM
- Aug 21, 20263.7x their median
Summer isn't over yet! 🌞 The CNE is back, and Toronto is gearing up for one of the biggest weekends of the year. 🎡 From BTS at Rogers Stadium and Ed Sheeran at Rogers Centre to the Argos at BMO Field and the CNE at Exhibition Place, major events are happening across the city all weekend long. Heading to the action? 🚇 Transit will be one of the easiest ways to get there. Plan ahead and allow extra travel time — especially when travelling downtown, to the waterfront, Exhibition Place and other major event areas. Teams will be monitoring conditions throughout the weekend and managing traffic as needed to help keep Toronto moving. 🎟️ Heading to the Ex? @TTCnotices has you covered with extra service: 🚋 511 Bathurst 🚋 509 Harbourfront 🚌 29 Dufferin 🚌 929 Dufferin Express 🚌 Dedicated CNE express shuttle buses from Dufferin Station 🚆 GO Transit is also adding service on the Lakeshore East and Lakeshore West lines, making it easier to get to Exhibition GO Station. Again, remember: plan ahead, check road restrictions before you go, give yourself extra time and take transit when you can. List of road restrictions are available: https://t.co/OgefWu3PK6. Have a great weekend, Toronto. ☀️
- Aug 24, 20263.6x their median
Today, we started construction on a new housing development at 1113-1125Dundas St. W. Once completed, this project will deliver 74 new rent-controlled homes for Torontonians, including at least 17 affordable rental homes. A huge thank you to our partners @_CreateTO and @BuildCanHomes for your support as we work together to build more homes for Torontonians 🏘️ News release: https://t.co/En03UHxuW9
- Aug 21, 20263.4x their median
Seen a coyote in The Annex? Coyotes are a natural part of Toronto’s urban ecosystem and use parks, ravines and green spaces throughout the city. The coyotes currently being seen in The Annex are following a natural seasonal pattern. As pups become more independent, they begin exploring beyond the areas where they were raised. Seeing a coyote, even during the day, does not automatically mean there is a safety concern. Help keep everyone safe: 🐕 Keep dogs on leash 🚫 Never feed wildlife 🗑 Secure garbage and food waste More info: https://t.co/hOsW1KVNT4
- Aug 18, 20263.3x their median
City of Toronto opens revitalized sports courts at Malvern Park. News Release: https://t.co/PgvB2RupW2 https://t.co/llnD7ik40l
- Aug 27, 20262.8x their median
Cycling is a sustainable mode of travel that helps create a cleaner & less congested city. But, cyclists are disproportionately impacted by collisions & face a higher risk of serious injury. Let’s all work together to make our roads safe for everyone: https://t.co/pvLQ05RCg4 https://t.co/0ID2ihaTUj
- Aug 24, 20262.4x their median
Toronto City Clerk certifies 362 candidates for 2026 municipal election News release: https://t.co/i9qmgH5jNj https://t.co/RHaHfETBaP
- Aug 27, 20262.1x their median
Keep people, pets and wildlife safe by giving coyotes space. 🐾 During pup-rearing season, coyotes may follow people or pets from a distance to encourage them to move away. This is a defensive behaviour, not an attack. Help prevent conflicts: 🐕 Keep dogs on leash 📏 Give coyotes space 🚫 Never feed wildlife More info: https://t.co/hOsW1KVNT4
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 14 interactions against 483K followers, an engagement rate of 0.003%. Measured over 48 original posts, its engagement rate beats 16% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.6K times each, and 0.24% of those impressions turn into an interaction. That is about 1.16% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 48 posts sampled, 83% carry an image or video and 77% link out. The account's strongest tracked post pulled 274 interactions, about 20x its own typical post. Recurring topics include #trafficalert, #dyk, #hwy401.
- What is City of Toronto 🇨🇦's engagement rate on X?
- City of Toronto 🇨🇦 (@cityoftoronto) has an engagement rate of 0.003%, based on the median interactions across 48 original posts from the last 30 days against 483,478 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, City of Toronto 🇨🇦 sits above the 10th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @cityoftoronto have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @cityoftoronto post?
- Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 1.93 posts per day across the measured window.