ちいかわグッズ案内 engagement report
@chiikawasan - 315K followers on X
Measured over 19 original posts from a 30-day window, last computed on October 18, 2026.
Engagement
A typical post picks up 1.5K interactions against 315K followers, an engagement rate of 0.488%. Measured over 19 original posts, its engagement rate beats 85% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 240K times each, and 0.639% of those impressions turn into an interaction. That is about 76.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 19 posts sampled, 100% carry an image or video, 16% are part of a thread and 89% link out. The account's strongest tracked post pulled 336K interactions, about 219x its own typical post.
Measured over 19 original posts from a 30-day window, last computed on October 18, 2026. Recurring tag: #ad.
Compared with accounts its own size
ちいかわグッズ案内's engagement rate beats 85% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 32% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.488%, ちいかわグッズ案内 sits above the 50th percentile of the 205,048 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 89% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 89% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 153 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 3, 2025219x their median
🖥 https://t.co/DSsWFToRIc
- Mar 17, 202277x their median
💫 https://t.co/gpfh8BD9Yo
- Sep 5, 202643x their median
【ちいかわ×くら寿司 コラボ中止のお知らせ】 くら寿司は、従業員による不正行為が判明したため、明日9月6日(日)の営業開始時より「ちいかわ」コラボキャンペーンを中止すると発表しました。 なお、不正行為の具体的な内容については、現時点では明らかにされていません。 https://t.co/S3DVrN0qVA
- Sep 17, 202622x their median
【GU×ちいかわ❄️】 「ちいかわ」の冬アイテムが登場✨ 2週連続で発売予定! 🗓️第1弾:11/20(金) ニットなどのおでかけ着など 🗓️第2弾:11/27(金) ルームウェアなど 冬にぴったりのアイテムが続々登場します⛄️ https://t.co/yJ3kk50Nsy
- Oct 7, 202620x their median
\発売決定!/ 『一番くじ ちいかわ ~みんなで遊園地~』🎡✨ 2027年4月発売予定! 価格は1回795円(税込) 前回の「ちいかわの湯」もかわいい賞品が盛りだくさんでした♨️✨ 今回のラインナップにも期待…! 発売日・取扱店舗など最新情報はこちら👇 🔗https://t.co/eHbw6TLQp9 https://t.co/WftBirhV29
- Sep 4, 202618x their median
【ついに登場】 あの「パスタライ助」のグッズが多数登場! Tシャツやポーチなど、さまざまなアイテムがラインナップ✨ 📅2026年9月18日(金)〜 ちいかわマーケット(オンラインストア)、 ちいかわらんど各店舗、ポップアップストアにて発売予定。 https://t.co/Elf5nPBFE0
- Jun 30, 20265.9x their median
🚩NEW🚩 今夜18:30〜 #FNS歌謡祭夏 2026 年7月24日(金)全国公開 『映画ちいかわ 人魚の島のひみつ』 OPテーマ「くつずれ」を披露🏝️ 💡出演メンバー解禁💡 ちいかわ・ハチワレ・うさぎ モモンガ・くりまんじゅう・ラッコ シーサー・古本屋 島二郎・セイレーン お見逃しなく! #映画ちいかわ https://t.co/RtJNHhbUr4
- Jul 10, 20263.1x their median
【ちいかわ×スカイツリー】 ぬい撮りフォトスポット📷 https://t.co/kSTTtPM6Tt
- Aug 29, 20267.1x their median
🌟カプセルトイ新商品🌟 『ちいかわ フロッキードール』 🔗https://t.co/m6O50nBVtg ふわふわした質感がかわいい フロッキー仕様のドールが登場✨ ◾️全4種 ◾️1回300円 ◾️2026年10月より順次発売 ラインナップは ちいかわ・ハチワレ・うさぎ・モモンガの全4種! https://t.co/Qkpnd65oCH
- Sep 25, 20265.9x their median
【本日より発売✨】 ちいかわ×minum(ミニュム) コラボアイライナーが登場! 🔗https://t.co/lc1UxhBLfM 本日9/25(木)より、ちいかわらんど各店舗にて順次発売🎉 チャーム付きのかわいいアイライナーは全5種🤍 ぜひチェックしてみてください! https://t.co/zvkg5xZXm9
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.5K interactions against 315K followers, an engagement rate of 0.488%. Measured over 19 original posts, its engagement rate beats 85% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 240K times each, and 0.639% of those impressions turn into an interaction. That is about 76.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 19 posts sampled, 100% carry an image or video, 16% are part of a thread and 89% link out. The account's strongest tracked post pulled 336K interactions, about 219x its own typical post.
- What is ちいかわグッズ案内's engagement rate on X?
- ちいかわグッズ案内 (@chiikawasan) has an engagement rate of 0.488%, based on the median interactions across 19 original posts from the last 30 days against 315,131 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.488%, ちいかわグッズ案内 sits above the 50th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @chiikawasan have real engagement?
- Its engagement rate beats 85% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @chiikawasan post?
- Most posts go out around 14:00 UTC, and Thursday is its busiest day, at roughly 0.9 posts per day across the measured window.