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ちいかわグッズ案内 engagement report

@chiikawasan - 315K followers on X

Measured over 19 original posts from a 30-day window, last computed on October 18, 2026.

Engagement

Top quarter for its size
Per follower
0.488%
of 315K followers
Per impression
0.639%
240K views on a typical post
Reach
76.4%
of its followers see a post
Typical post
1.5K
interactions (median)
Saved
0.116%
279 bookmarks on a typical post
Posting rate
0.9/day
active 57% of days
Peak time
14:00 UTC
Thursday

A typical post picks up 1.5K interactions against 315K followers, an engagement rate of 0.488%. Measured over 19 original posts, its engagement rate beats 85% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 240K times each, and 0.639% of those impressions turn into an interaction. That is about 76.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 19 posts sampled, 100% carry an image or video, 16% are part of a thread and 89% link out. The account's strongest tracked post pulled 336K interactions, about 219x its own typical post.

Measured over 19 original posts from a 30-day window, last computed on October 18, 2026. Recurring tag: #ad.

Compared with accounts its own size

ちいかわグッズ案内's engagement rate beats 85% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 32% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.488%, ちいかわグッズ案内 sits above the 50th percentile of the 205,048 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,048 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link89% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 89% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 153 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 3, 2025219x their median

    🖥 https://t.co/DSsWFToRIc

    296K34K9854.7K16M viewsView on X
  • Mar 17, 202277x their median

    💫 https://t.co/gpfh8BD9Yo

    98K18K7031.3KView on X
  • Sep 5, 202643x their median

    【ちいかわ×くら寿司 コラボ中止のお知らせ】 くら寿司は、従業員による不正行為が判明したため、明日9月6日(日)の営業開始時より「ちいかわ」コラボキャンペーンを中止すると発表しました。 なお、不正行為の具体的な内容については、現時点では明らかにされていません。 https://t.co/S3DVrN0qVA

    51K10K5724.2K6.1M viewsView on X
  • Sep 17, 202622x their median

    【GU×ちいかわ❄️】 「ちいかわ」の冬アイテムが登場✨ 2週連続で発売予定! 🗓️第1弾:11/20(金) ニットなどのおでかけ着など 🗓️第2弾:11/27(金) ルームウェアなど 冬にぴったりのアイテムが続々登場します⛄️ https://t.co/yJ3kk50Nsy

    27K4.2K432.3K2.1M viewsView on X
  • Oct 7, 202620x their median

    \発売決定!/ 『一番くじ ちいかわ ~みんなで遊園地~』🎡✨ 2027年4月発売予定! 価格は1回795円(税込) 前回の「ちいかわの湯」もかわいい賞品が盛りだくさんでした♨️✨ 今回のラインナップにも期待…! 発売日・取扱店舗など最新情報はこちら👇 🔗https://t.co/eHbw6TLQp9 https://t.co/WftBirhV29

    26K3.1K215622.3M viewsView on X
  • Sep 4, 202618x their median

    【ついに登場】 あの「パスタライ助」のグッズが多数登場! Tシャツやポーチなど、さまざまなアイテムがラインナップ✨ 📅2026年9月18日(金)〜 ちいかわマーケット(オンラインストア)、 ちいかわらんど各店舗、ポップアップストアにて発売予定。 https://t.co/Elf5nPBFE0

    23K3.7K171.4K5.0M viewsView on X
  • Jun 30, 20265.9x their median

    🚩NEW🚩 今夜18:30〜 #FNS歌謡祭夏 2026 年7月24日(金)全国公開 『映画ちいかわ 人魚の島のひみつ』 OPテーマ「くつずれ」を披露🏝️ 💡出演メンバー解禁💡 ちいかわ・ハチワレ・うさぎ モモンガ・くりまんじゅう・ラッコ シーサー・古本屋 島二郎・セイレーン お見逃しなく! #映画ちいかわ https://t.co/RtJNHhbUr4

    20K4.1K528872.7M viewsView on X
  • Jul 10, 20263.1x their median

    【ちいかわ×スカイツリー】 ぬい撮りフォトスポット📷 https://t.co/kSTTtPM6Tt

    11K1.7K4211783K viewsView on X
  • Aug 29, 20267.1x their median

    🌟カプセルトイ新商品🌟 『ちいかわ フロッキードール』 🔗https://t.co/m6O50nBVtg ふわふわした質感がかわいい フロッキー仕様のドールが登場✨ ◾️全4種 ◾️1回300円 ◾️2026年10月より順次発売 ラインナップは ちいかわ・ハチワレ・うさぎ・モモンガの全4種! https://t.co/Qkpnd65oCH

    9.1K1.3K10401507K viewsView on X
  • Sep 25, 20265.9x their median

    【本日より発売✨】 ちいかわ×minum(ミニュム) コラボアイライナーが登場! 🔗https://t.co/lc1UxhBLfM 本日9/25(木)より、ちいかわらんど各店舗にて順次発売🎉 チャーム付きのかわいいアイライナーは全5種🤍 ぜひチェックしてみてください! https://t.co/zvkg5xZXm9

    8.1K6253387448K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ad

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.5K interactions against 315K followers, an engagement rate of 0.488%. Measured over 19 original posts, its engagement rate beats 85% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 240K times each, and 0.639% of those impressions turn into an interaction. That is about 76.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 19 posts sampled, 100% carry an image or video, 16% are part of a thread and 89% link out. The account's strongest tracked post pulled 336K interactions, about 219x its own typical post.

What is ちいかわグッズ案内's engagement rate on X?
ちいかわグッズ案内 (@chiikawasan) has an engagement rate of 0.488%, based on the median interactions across 19 original posts from the last 30 days against 315,131 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.488%, ちいかわグッズ案内 sits above the 50th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @chiikawasan have real engagement?
Its engagement rate beats 85% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @chiikawasan post?
Most posts go out around 14:00 UTC, and Thursday is its busiest day, at roughly 0.9 posts per day across the measured window.

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