Change.org Brasil engagement report
@change_br - 52K followers on X
Measured over 27 original posts from a 30-day window, last computed on October 17, 2026.
Engagement
A typical post picks up 1 interaction against 52K followers, an engagement rate of 0.002%. Measured over 27 original posts, its engagement rate beats 5% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 341 times each, and 0.293% of those impressions turn into an interaction. That is about 0.659% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 27 posts sampled, 81% carry an image or video and 93% link out. The account's strongest tracked post pulled 116 interactions, about 116x its own typical post. Recurring topics include #eleições2026, #queremoscangaçonovo3, #bts.
Measured over 27 original posts from a 30-day window, last computed on October 17, 2026. Recurring tags: #eleições2026, #queremoscangaçonovo3, #bts.
Compared with accounts its own size
Change.org Brasil's engagement rate beats 5% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 12% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Change.org Brasil sits below the 10th percentile of the 212,741 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 82.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 81% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 93% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 81% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 93% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 422 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 17, 2026116x their median
🐘 O ELEFANTE SANDRO VENCEU NOVAMENTE: Sandro já está a caminho do Santuário de Elefantes Brasil. Apesar de novas tentativas da Prefeitura de Sorocaba barrar a transferência de Sandro, ontem ele iniciou o trajeto até seu novo lar. Uma petição com mais de 66 mil assinaturas ajudou a alcançar esse resultado, dando apoio ao trabalho incansável de diversas organizações e ativistas que não desistiram de Sandro. #sandrolivre #elefantesandro #elefantesbrasil
- Sep 17, 202633x their median
🐘 O elefante Sandro, que viveu mais de 40 anos em cativeiro no Zoológico de Sorocaba, deixou o local nesta quarta-feira rumo ao Santuário de Elefantes Brasil, no Mato Grosso, depois de uma longa disputa judicial. Baby, elefanta que vivia no zoológico já fechado do Beto Carrero World, também chegou recentemente ao Santuário por decisão da Justiça. ⚠️ Uma petição com mais de 57 mil assinaturas pede que Maison, elefanta que vive sozinha no Zoológico Municipal de Ribeirão Preto, seja a próxima a fazer essa mudança. ✍️ Assine: https://t.co/gJhzjQFxbg
- Sep 1, 202615x their median
#JUSTIÇAPORMIGUEL - 6 anos após a morte de Miguel Otávio, Mirtes Renata continua lutando por justiça. Sarí Corte Real, ex-patroa de Mirtes, foi condenada a 7 anos de prisão por abandonar o menino sozinho no elevador. Entretanto, o processo não foi concluído e ela responde em liberdade. A PRESSÃO CONTINUA: uma petição criada por Mirtes reúne mais de 2,8 MILHÕES de assinaturas pedindo Justiça por Miguel. ✍️ Assine https://t.co/0f16xFTDxi
- Sep 16, 202612x their median
🐘 Depois de mais de 40 anos confinado no Zoológico Municipal de Sorocaba (SP), o elefante Sandro será transferido para o Santuário de Elefantes Brasil, na Chapada dos Guimarães. A decisão foi confirmada por unanimidade pelo Tribunal de Justiça de São Paulo, atendendo a uma ação movida pelo Ministério Público. Uma petição reúne mais de 66,9 mil assinaturas pedindo o cumprimento integral da transferência, e os apoiadores aguardam a chegada de Sandro ao Santuário. ✍️ Continue assinando: https://t.co/S5UtXgIib9
- Oct 1, 20269.0x their median
🚌 NESTE DOMINGO, O TRANSPORTE PÚBLICO DEVE SER DE GRAÇA EM TODO O BRASIL Desde 2023, por uma decisão unânime do STF, o transporte coletivo urbano deve ser gratuito nos dias de eleições, com frequência de dia útil. Mas pouca gente sabe disso. 📲 O TSE já manda notificações pelo e-Título para milhões de eleitores. Instituto Pólis, Bonde, Instituto Peregum, Inesc e SOS Corpo pedem que o TSE use o mesmo sistema para avisar até o sábado, 3 de outubro, se o transporte é de graça na cidade de cada eleitor no domingo. ➡️ Assine e compartilhe com quem vai votar de ônibus: https://t.co/zZ8IOtQoHo #eleições2026 #passelivre #tarifazero
- Sep 18, 20268.0x their median
📢 A Animal Equality Brasil esteve em Brasília para entregar as mais de 100 mil assinaturas da campanha Brasil Sem Gaiolas à Secretaria-Geral da Presidência. 🐓🐖 A petição pede o fim do confinamento extremo de galinhas e porcas no país. Atualmente, milhares de galinhas vivem em gaiolas, empilhadas umas sobre as outras, sem poder ciscar ou abrir as asas. Porcas não conseguem nem virar o corpo. Um Projeto de Lei já existe para acabar com essas práticas e o abaixo-assinado pressiona pela aprovação dele. ✍️ Assine: https://t.co/5jmzhPYP1A
- Sep 20, 20267.0x their median
🐘 SANDRO CHEGOU NO SANTUÁRIO: depois de mais de quatro décadas em um zoológico em Sorocaba, a viagem do elefante Sandro até o Santuário de Elefantes Brasil (SEB) no Mato Grosso durou dois dias e foi tranquila. A transferência de Sandro foi resultado do trabalho de diversas organizações e ativistas, também apoiado por uma petição online que foi assinada por mais de 66 mil pessoas. #sandrolivre #elefantesandro #direitosdosanimais
- Oct 8, 20265.0x their median
🗳️ Mais de 60 mil pessoas já assinaram pelo 2º turno no Rio. Neste momento, o TSE decide o destino dos votos de Garotinho: com a anulação, Ruas (PL) é eleito no 1º turno; sem ela, a disputa com Paes (PSD) vai para o 2º turno. Assine: https://t.co/XW2N416XtQ
- Sep 14, 20265.0x their median
📻 A RÁDIO ELDORADO VAI VOLTAR! Milhares de pessoas assinaram petições na https://t.co/go9f6xueBY pedindo para a Rádio Eldorado ficar, e elas foram ouvidas! Em 7 de outubro, a Eldorado faz sua reestreia na na frequência 107,9 FM. Veja a petição de Nina Vogel, artista que tomou frente do movimento pela permanência da rádio: https://t.co/RuMxthlON4 #ficaeldorado #sp
- Oct 10, 20264.0x their median
Rodrigo Constantino chamou a Bahia de "câncer do Brasil" e Salvador de "lixo" após o 1º turno. A Polícia Civil baiana investiga possível crime de xenofobia. Uma petição do baiano Welton Nazareth Moreira pede ao MPF que puna as declarações: https://t.co/PF5wG0huOe #xenofobia https://t.co/AYCvH7nvFQ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1 interaction against 52K followers, an engagement rate of 0.002%. Measured over 27 original posts, its engagement rate beats 5% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 341 times each, and 0.293% of those impressions turn into an interaction. That is about 0.659% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 27 posts sampled, 81% carry an image or video and 93% link out. The account's strongest tracked post pulled 116 interactions, about 116x its own typical post. Recurring topics include #eleições2026, #queremoscangaçonovo3, #bts.
- What is Change.org Brasil's engagement rate on X?
- Change.org Brasil (@change_br) has an engagement rate of 0.002%, based on the median interactions across 27 original posts from the last 30 days against 51,745 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Change.org Brasil sits below the 10th percentile of the 212,741 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @change_br have real engagement?
- Its engagement rate beats 5% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @change_br post?
- Most posts go out around 20:00 UTC, and Thursday is its busiest day, at roughly 0.9 posts per day across the measured window.