CBIC engagement report
@cbic_india - 648K followers on X
Measured over 15 original posts from a 30-day window, last computed on October 5, 2026.
Engagement
A typical post picks up 35 interactions against 648K followers, an engagement rate of 0.005%. Measured over 15 original posts, its engagement rate beats 26% of 19,932 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.222% of those impressions turn into an interaction. That is about 2.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 143 interactions, about 4.1x its own typical post. Recurring topics include #swachhatapakhwada, #dri, #eodb.
Measured over 15 original posts from a 30-day window, last computed on October 5, 2026. Recurring tags: #swachhatapakhwada, #dri, #eodb.
Compared with accounts its own size
CBIC's engagement rate beats 26% of the tracked X accounts closest to it in follower count (19,932 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 16% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, CBIC sits above the 10th percentile of the 201,449 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.141% |
| 75th percentile | 0.671% |
| 90th percentile | 2.53% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 482 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 30, 20264.1x their median
Heartiest congratulations to Ms. Sneha S.S., Tax Assistant, Bengaluru North West Commissionerate, for her stellar performance in securing the 🥉 Bronze Medal for India in the Mixed 4×100m Relay at the Asian Games 2026. Her remarkable achievement is a testament to her dedication, discipline and unwavering pursuit of excellence. CBIC takes immense pride in Ms. Sneha S.S. for bringing glory to the nation and honour to the organisation through her outstanding sporting accomplishment. CBIC extends its best wishes to Ms. Sneha S.S. for continued success and many more milestones in her sporting journey. 🇮🇳 #AsianGames2026 #Sneha
- Sep 28, 20262.9x their median
Heartiest congratulations to Ms. Pincky Balhara, LDC, CGST Delhi West, on her outstanding achievement of securing the Bronze Medal in the Women’s -78 kg Kurash event at the Asian Games 2026. With this remarkable performance, Ms. Balhara continues her medal-winning journey at the Asian Games, following her Silver Medal at the 2018 Asian Games. CBIC takes immense pride in having Ms. Balhara as a member of its family. Her dedication, perseverance and sporting excellence exemplify the spirit of excellence and bring great honour to the organisation. CBIC wishes Ms. Pincky Balhara continued success in her sporting journey and many more achievements in the years ahead. 🇮🇳 #AsianGames2026 #Kurash #PinckyBalhara
- Sep 3, 20262.7x their median
Shri Vivek Chaturvedi, Chairman, @cbic_india , in the presence of Shri Yogendra Garg, Member (Customs), CBIC and other senior officers inaugurated, the National Assessment Centre (NAC) Portal, developed by Mumbai Customs Zone-I, at New Custom House, Mumbai on 03.09.2026. 👉The launch marks another significant step towards strengthening Faceless Assessment and promoting greater uniformity, consistency and transparency in Customs assessment. 👉Envisaged as a single, integrated knowledge platform for Faceless Assessment, the Portal brings together NAC decisions, legal precedents, CAAR rulings, audit observations, advisories and other assessment-related information on a common platform. One Portal. Shared Knowledge. Uniform Assessment. Greater Certainty for Trade.
- Sep 5, 20261.9x their median
Shri Vivek Chaturvedi, Chairman, CBIC, along with Shri Yogendra Garg, Member (Customs) and senior CBIC officials, visited Jawaharlal Nehru Customs House, Nhava Sheva on 2nd Sep 2026 to review preparedness for rollout of 100% Non-Intrusive Inspection (NII) of import containers, as announced in Budget 2026 by the Hon'ble Union Finance Minister. The team also reviewed container movement at the port as well as export container logistics at the Centralized Parking Plaza. Shri Chaturvedi then interacted with Trade representatives to gather feedback on Customs reforms announced in Budget 2026. @FinMinIndia @nsitharamanoffc #EaseOfDoingBusiness #CustomsReforms #TradeFacilitation #IndianCustoms
- Aug 26, 20261.9x their median
Shri Vivek Chaturvedi, Special Secretary, Government of India & Chairman, CBIC, held a bilateral meeting with Mr. Florian Colas, Director General, French Customs & Indirect Taxes, @douane_france on 25 August, 2026 in New Delhi. Discussions focused on strengthening Customs cooperation under the India-EU Customs Mutual Assistance Agreement, trade facilitation following the India-EU FTA, combating illicit trade networks, and promoting the Authorized Economic Operator (AEO) programme. The meeting reaffirmed the strong and longstanding India-France partnership and the shared commitment to secure, efficient and seamless global trade. #CBIC #IndiaFrance #CustomsCooperation
- Aug 1, 20261.8x their median
A delegation from Brazilian Customs visited India as part of the India–Brazil AEO-MRA Joint Validation Visit. Accompanied by officers of the Directorate of International Customs, the delegation visited the manufacturing facilities of OPPO Mobiles and Maruti Suzuki. 🇮🇳🤝🇧🇷 https://t.co/FozddnGw0U
- Sep 25, 20261.7x their median
Shri Vivek Chaturvedi, Chairman, CBIC, along with Shri Sanjay Mangal, Member (GST) & Zonal Member, conducted a review of CGST & Central Excise, Jaipur Zone, in the presence of Shri H.S.Narang, Chief Commissioner, Jaipur Zone. 👉The meeting focused on revenue performance, GST compliance, taxpayer facilitation and key administrative matters, with emphasis on efficient and taxpayer-centric tax administration, while also covering HR Issues and Infrastructure projects for officers of the Department. 👉The Chairman also met representatives of the All India CGST Ministerial Officer Association Jaipur Zone during his visit.
- Sep 7, 20261.7x their median
Zonal Review Meeting of CGST Meerut Zone was held at Dehradun under the chairmanship of Sh. Yogendra Garg, Zonal Member & Member (Customs), @cbic_india. The meeting was also attended by Sh. Nitish Kumar Sinha, Pr. Chief Commissioner, Meerut Zone & other senior officers of CGST Meerut Zone 👉The Zonal Member, reviewed the performance of the Zone’s Commissionerates and emphasised taxpayer facilitation and prompt resolution of grievances. He also reviewed proposals on reorganisation of Divisions/Ranges, staff rebalancing, and discussed key administrative & establishment matters with officers.
- Aug 27, 20261.6x their median
Beware of Fake GST Summons! https://t.co/8qgrtrZ61a
- Sep 25, 2026
Shri Vivek Chaturvedi, Chairman, CBIC delivered the keynote address at the 21st Annual EY India Tax Workshop 2026 @EY_India. 👉In his address, he spoke about the journey of 9 years of GST and the proactive reforms being carried out by the Government of India. On Customs, the Chairman mentioned that a key focus area is the development of the Customs Integrated System (CIS), announced by the Hon'ble Union Finance Minister in Budget 2026. 👉Following his address, he participated in a panel discussion on indirect taxation along with the Heads of Indirect Taxation from Infosys Ltd. & Larsen & Toubro Ltd.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 35 interactions against 648K followers, an engagement rate of 0.005%. Measured over 15 original posts, its engagement rate beats 26% of 19,932 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 16K times each, and 0.222% of those impressions turn into an interaction. That is about 2.44% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 15 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 143 interactions, about 4.1x its own typical post. Recurring topics include #swachhatapakhwada, #dri, #eodb.
- What is CBIC's engagement rate on X?
- CBIC (@cbic_india) has an engagement rate of 0.005%, based on the median interactions across 15 original posts from the last 30 days against 648,311 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, CBIC sits above the 10th percentile of the 201,449 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @cbic_india have real engagement?
- Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (19,932 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @cbic_india post?
- Most posts go out around 06:00 UTC, and Monday is its busiest day, at roughly 2.63 posts per day across the measured window.