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Cleveland Cavaliers engagement report

@cavs - 3.1M followers on X

Measured over 126 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.008%
of 3.1M followers
Per impression
0.708%
36K views on a typical post
Reach
1.17%
of its followers see a post
Typical post
252
interactions (median)
Saved
0.017%
6 bookmarks on a typical post
Posting rate
6.07/day
active 90% of days
Peak time
13:00 UTC
Friday

A typical post picks up 252 interactions against 3.1M followers, an engagement rate of 0.008%. Measured over 126 original posts, its engagement rate beats 32% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 36K times each, and 0.708% of those impressions turn into an interaction. That is about 1.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 126 posts sampled, 98% carry an image or video, 6% are part of a thread and 16% link out. The account's strongest tracked post pulled 25K interactions, about 98x its own typical post. Recurring topics include #letemknow, #watchresn, #chargeon.

Measured over 126 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #letemknow, #watchresn, #chargeon.

Compared with accounts its own size

Cleveland Cavaliers's engagement rate beats 32% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.008%, Cleveland Cavaliers sits above the 10th percentile of the 156,027 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.1%
Engagement rate as a share of followers, across the 156,027 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,983 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video98% of posts+111%+108% to +115%34K
Outbound link16% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 16% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 109 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 23, 202698x their median

    Keepin' it 💯 in the Land, always. #LetEmKnow https://t.co/oSDQYx7bDC

    22K2.1K70152936K viewsView on X
  • Aug 4, 202650x their median

    Welcome, Cleveland Sirens! @clevelandwnba https://t.co/JJicznmgYw

    10K1.7K2234231.7M viewsView on X
  • Sep 30, 202646x their median

    Shoutout to Cleveland! https://t.co/6HrtRpjoYS

    11K9356673547K viewsView on X
  • Aug 10, 202643x their median

    The 2026-27 NBA Season Schedule DROPS THIS WEEK 👀🍿 Tune in to @GMA and @TODAYshow tomorrow morning as the NBA Schedule Release presented by @Ticketmaster begins. https://t.co/TzHEaj7H1R

    8.9K1.4K1833851.4M viewsView on X
  • Aug 10, 202641x their median

    🤏Wedding so TEA. Congratulations to the Mitchell's! #LetEmKnow https://t.co/Xp5qV0m7yb

    9.8K6293126117K viewsView on X
  • Sep 18, 202629x their median

    OFFICIAL: José Calderón has been promoted to Assistant General Manager of the Cleveland Cavaliers. #LetEmKnow FULL DETAILS: https://t.co/1Kspi850Ny https://t.co/mWns2LYeNI

    6.5K57768120422K viewsView on X
  • Aug 21, 202624x their median

    PEYTON WATSON IS A CLEVELAND CAVALIER. #LetEmKnow https://t.co/gzIngyQUEq

    5.3K5775151113K viewsView on X
  • Aug 21, 202615x their median

    Thank you for bringing passion on and off the court, Max! #LetEmKnow https://t.co/26Iqgy59Vu

    3.4K3094451101K viewsView on X
  • Aug 4, 202613x their median

    #HEARTHECALL 📢 https://t.co/Ipvq6OatOJ

    3.2K19623689K viewsView on X
  • Aug 4, 202612x their median

    Forged on our shores, this is the story of the Cleveland Sirens. #HEARTHECALL📢 EXPLORE: https://t.co/pZKXPRqv9U https://t.co/fG7laExOOG

    2.4K48539122120K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#letemknow#watchresn#chargeon#guardsball#regimpact

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 252 interactions against 3.1M followers, an engagement rate of 0.008%. Measured over 126 original posts, its engagement rate beats 32% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 36K times each, and 0.708% of those impressions turn into an interaction. That is about 1.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 126 posts sampled, 98% carry an image or video, 6% are part of a thread and 16% link out. The account's strongest tracked post pulled 25K interactions, about 98x its own typical post. Recurring topics include #letemknow, #watchresn, #chargeon.

What is Cleveland Cavaliers's engagement rate on X?
Cleveland Cavaliers (@cavs) has an engagement rate of 0.008%, based on the median interactions across 126 original posts from the last 30 days against 3,056,221 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.008%, Cleveland Cavaliers sits above the 10th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @cavs have real engagement?
Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @cavs post?
Most posts go out around 13:00 UTC, and Friday is its busiest day, at roughly 6.07 posts per day across the measured window.

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