Cleveland Cavaliers engagement report
@cavs - 3.1M followers on X
Measured over 126 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 252 interactions against 3.1M followers, an engagement rate of 0.008%. Measured over 126 original posts, its engagement rate beats 32% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 36K times each, and 0.708% of those impressions turn into an interaction. That is about 1.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 126 posts sampled, 98% carry an image or video, 6% are part of a thread and 16% link out. The account's strongest tracked post pulled 25K interactions, about 98x its own typical post. Recurring topics include #letemknow, #watchresn, #chargeon.
Measured over 126 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #letemknow, #watchresn, #chargeon.
Compared with accounts its own size
Cleveland Cavaliers's engagement rate beats 32% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.008%, Cleveland Cavaliers sits above the 10th percentile of the 156,027 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 98% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 16% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 16% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 109 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 23, 202698x their median
Keepin' it 💯 in the Land, always. #LetEmKnow https://t.co/oSDQYx7bDC
- Aug 4, 202650x their median
Welcome, Cleveland Sirens! @clevelandwnba https://t.co/JJicznmgYw
- Sep 30, 202646x their median
Shoutout to Cleveland! https://t.co/6HrtRpjoYS
- Aug 10, 202643x their median
The 2026-27 NBA Season Schedule DROPS THIS WEEK 👀🍿 Tune in to @GMA and @TODAYshow tomorrow morning as the NBA Schedule Release presented by @Ticketmaster begins. https://t.co/TzHEaj7H1R
- Aug 10, 202641x their median
🤏Wedding so TEA. Congratulations to the Mitchell's! #LetEmKnow https://t.co/Xp5qV0m7yb
- Sep 18, 202629x their median
OFFICIAL: José Calderón has been promoted to Assistant General Manager of the Cleveland Cavaliers. #LetEmKnow FULL DETAILS: https://t.co/1Kspi850Ny https://t.co/mWns2LYeNI
- Aug 21, 202624x their median
PEYTON WATSON IS A CLEVELAND CAVALIER. #LetEmKnow https://t.co/gzIngyQUEq
- Aug 21, 202615x their median
Thank you for bringing passion on and off the court, Max! #LetEmKnow https://t.co/26Iqgy59Vu
- Aug 4, 202613x their median
#HEARTHECALL 📢 https://t.co/Ipvq6OatOJ
- Aug 4, 202612x their median
Forged on our shores, this is the story of the Cleveland Sirens. #HEARTHECALL📢 EXPLORE: https://t.co/pZKXPRqv9U https://t.co/fG7laExOOG
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 252 interactions against 3.1M followers, an engagement rate of 0.008%. Measured over 126 original posts, its engagement rate beats 32% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 36K times each, and 0.708% of those impressions turn into an interaction. That is about 1.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 126 posts sampled, 98% carry an image or video, 6% are part of a thread and 16% link out. The account's strongest tracked post pulled 25K interactions, about 98x its own typical post. Recurring topics include #letemknow, #watchresn, #chargeon.
- What is Cleveland Cavaliers's engagement rate on X?
- Cleveland Cavaliers (@cavs) has an engagement rate of 0.008%, based on the median interactions across 126 original posts from the last 30 days against 3,056,221 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.008%, Cleveland Cavaliers sits above the 10th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @cavs have real engagement?
- Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @cavs post?
- Most posts go out around 13:00 UTC, and Friday is its busiest day, at roughly 6.07 posts per day across the measured window.