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CartaCapital engagement report

@cartacapital - 1.8M followers on X

Measured over 357 original posts from a 30-day window, last computed on September 2, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 1.8M followers
Per impression
0.437%
2.1K views on a typical post
Reach
0.11%
of its followers see a post
Typical post
9
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
11.93/day
active 53% of days
Peak time
20:00 UTC
Tuesday

A typical post picks up 9 interactions against 1.8M followers, an engagement rate of 0.001%. Measured over 357 original posts, its engagement rate beats 12% of 4,142 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 0.437% of those impressions turn into an interaction. That is about 0.114% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.9 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 357 posts sampled, 99% link out. The account's strongest tracked post pulled 4.0K interactions, about 448x its own typical post.

Measured over 357 original posts from a 30-day window, last computed on September 2, 2026.

Compared with accounts its own size

CartaCapital's engagement rate beats 12% of the tracked X accounts closest to it in follower count (4,142 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 34% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, CartaCapital sits below the 10th percentile of the 40,086 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.013%.

p100.002%
p250.013%
p50 (median)0.082%
p750.441%
p902.07%
p99149.1%
Engagement rate as a share of followers, across the 40,086 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 93,180 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.013%
50th percentile0.082%
75th percentile0.441%
90th percentile2.07%
99th percentile149.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%56K
01:00 UTC-2%57K
02:00 UTC-3%55K
03:00 UTC-4%59K
04:00 UTC-6%47K
05:00 UTC-4%46K
06:00 UTC-5%53K
07:00 UTC-5%57K
08:00 UTC-4%67K
09:00 UTC-4%77K
10:00 UTC-3%80K
11:00 UTC-3%87K
12:00 UTC-2%95K
13:00 UTC-2%104K
14:00 UTC-3%107K
15:00 UTC-2%111K
16:00 UTC-3%108K
17:00 UTC-3%100K
18:00 UTC-2%93K
19:00 UTC-2%88K
20:00 UTC-1%82K
21:00 UTC-1%73K
22:00 UTC-1%63K
23:00 UTC-1%57K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%247K
Monday+1%317K
Tuesday-3%335K
Wednesday-3%285K
Thursday-2%257K
Friday-3%268K
Saturday+3%242K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

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  • Sep 1, 202685x their median

    Vorcaro fez novo repasse para ‘Dark Horse’ após Flávio Bolsonaro dizer que pagamentos haviam acabado, diz revista https://t.co/yt8gBl2aB5

    5901471798.7K viewsView on X
  • Aug 29, 202677x their median

    Campanha lulista vai expor ‘biografia não-autorizada’ de Flávio Bolsonaro https://t.co/Z89DWhCIJe

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  • Aug 23, 202675x their median

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    533138335.3K viewsView on X
  • Aug 23, 202673x their median

    ‘Record’ mostra entrevista exclusiva de Lula na hora do debate na ‘Band’ Na sabatina, que já foi gravada, o presidente defende as investigações sobre o filho Fábio Luís, o Lulinha https://t.co/6GP7Xqkgu3

    548101516.8K viewsView on X
  • Aug 31, 202662x their median

    Atlas: 67% têm imagem negativa de Renan Santos, pior resultado entre presidenciáveis https://t.co/Tn3dNKwn17

    47420283944K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 9 interactions against 1.8M followers, an engagement rate of 0.001%. Measured over 357 original posts, its engagement rate beats 12% of 4,142 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 0.437% of those impressions turn into an interaction. That is about 0.114% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.9 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. Of the 357 posts sampled, 99% link out. The account's strongest tracked post pulled 4.0K interactions, about 448x its own typical post.

What is CartaCapital's engagement rate on X?
CartaCapital (@cartacapital) has an engagement rate of 0.001%, based on the median interactions across 357 original posts from the last 30 days against 1,801,250 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, CartaCapital sits below the 10th percentile of the 40,086 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @cartacapital have real engagement?
Its engagement rate beats 12% of the tracked X accounts closest to it in follower count (4,142 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @cartacapital post?
Most posts go out around 20:00 UTC, and Tuesday is its busiest day, at roughly 11.93 posts per day across the measured window.

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