Carrie Underwood engagement report
@carrieunderwood - 6.9M followers on X
Measured over 12 original posts from a 30-day window, last computed on August 23, 2026.
Engagement
A typical post picks up 947 interactions against 6.9M followers, an engagement rate of 0.014%. Measured over 12 original posts, its engagement rate beats 54% of 982 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 65K times each, and 1.45% of those impressions turn into an interaction. That is about 0.943% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 6.7K interactions, about 7.1x its own typical post. Recurring topics include #grandoleopry, #nashville, #wildlandsfestival.
Measured over 12 original posts from a 30-day window, last computed on August 23, 2026. Recurring tags: #grandoleopry, #nashville, #wildlandsfestival.
Compared with accounts its own size
Carrie Underwood's engagement rate beats 54% of the tracked X accounts closest to it in follower count (982 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 81% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.014%, Carrie Underwood sits above the 25th percentile of the 9,668 accounts in this comparison. That places it in the below the median band, which runs 0.006% to 0.046%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.006% |
| 50th percentile | 0.046% |
| 75th percentile | 0.318% |
| 90th percentile | 2.67% |
| 99th percentile | 366.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 14K |
| 01:00 UTC | +3% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -4% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 16K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 28K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 29K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 23K |
| 20:00 UTC | 0% | 21K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 16K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +9% | 56K |
| Monday | +8% | 72K |
| Tuesday | +1% | 93K |
| Wednesday | -4% | 77K |
| Thursday | -3% | 70K |
| Friday | -6% | 71K |
| Saturday | +2% | 62K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +79% | +73% to +84% | 5.7K |
| Outbound link | 33% of posts | -49% | -50% to -47% | 6.0K |
| Typical length | - | -5% | -7% to -4% | 7.8K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 183 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 29, 20267.1x their median
Life has a way of coming full circle. The very first concert I ever attended was @OfficialJackson back in 1994, and it changed my life. This little girl posing in front of his poster could have never imagined she'd one day be standing on stage at his farewell concert, celebrating this legendary artist whose music has been such a big part of her life. What an incredible and unforgettable night. I soaked up every moment...and we all sang along to every word! ❤️ Thank you, Alan, for inspiring generations of artists and fans. It was truly an honor to be part of your special night. #LastCallWithAlan 📸:Jason Kempin/Getty Images
- Aug 4, 20265.0x their median
A brand new version of the iconic anthem is ON ITS WAY. Carrie Underwood RETURNS for another year on Sunday Night Football! https://t.co/Ua0hpJcMnG
- Jul 6, 20262.8x their median
Lots of fun on the course at the @JDCLASSIC this past weekend! Thanks again to all that came out! 🇺🇸 🎥: @JeffJohnsonFilm https://t.co/MarwIeHR2R
- Jul 5, 20262.2x their median
Such a great way to celebrate America yesterday in Silvis, IL at the @JDCLASSIC!!! Everyone was decked out in their Stars and Stripes! 🇺🇸 Thanks for having us and thanks for enduring a little rain to get to that gorgeous evening! ❤️ #QuadCities 📸: @JeffJohnsonFilm https://t.co/P0W3LRj8RK
- Aug 19, 20261.8x their median
It’s been 20 years since #BeforeHeCheats was released to radio, and trucks have not been safe ever since then. 😉🎶🛻🔑 https://t.co/tC2AAp4emm
- Aug 22, 20261.8x their median
Any night at the @opry is a good one! Always an honor and a blessing to stand in the unbroken circle! ❤️ #GrandOleOpry #Nashville 📸: Chris Hollo https://t.co/jiRKRVlx6p
- Aug 7, 20261.8x their median
Here’s a sneak peek of what’s to come from this year’s Sunday Night Football anthem. 🎵 https://t.co/4Ziq6v9Ibm
- Aug 23, 2026
When the @opry is so nice, you’ve got to play it twice! Yet another magical evening in the Country Music’s heart and soul! 💕💕💕 #GrandOleOpry #Nashville #CountryMusic 📸: Chris Hollo https://t.co/GkIOeJHhwQ
- Aug 2, 2026
Last night was so beautiful and fun in Big Sky, MT /at the #WildlandsFestival ! I always feel so blessed whenever I get to visit that neck of the woods! Thanks for having us! I hope to see you again soon! #Montana 📸: Dylan Reeves https://t.co/ZeREOK9oQn
- Jun 13, 2026
Had a wonderful time last night in Thackerville, OK at #LucasOilLive theater! Always great to be back in my home state! ❤️ The crowd was so sweet and fun! Thanks to all who came out! @WinStarWorld 📸: Dylan Reeves https://t.co/uEO2TqQoIE
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 947 interactions against 6.9M followers, an engagement rate of 0.014%. Measured over 12 original posts, its engagement rate beats 54% of 982 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 65K times each, and 1.45% of those impressions turn into an interaction. That is about 0.943% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 6.7K interactions, about 7.1x its own typical post. Recurring topics include #grandoleopry, #nashville, #wildlandsfestival.
- What is Carrie Underwood's engagement rate on X?
- Carrie Underwood (@carrieunderwood) has an engagement rate of 0.014%, based on the median interactions across 12 original posts from the last 30 days against 6,933,057 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.014%, Carrie Underwood sits above the 25th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @carrieunderwood have real engagement?
- Its engagement rate beats 54% of the tracked X accounts closest to it in follower count (982 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @carrieunderwood post?
- Most posts go out around 04:00 UTC, and Thursday is its busiest day, at roughly 0.6 posts per day across the measured window.