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Carrie Underwood engagement report

@carrieunderwood - 6.9M followers on X

Measured over 12 original posts from a 30-day window, last computed on August 23, 2026.

Engagement

Middle of its size range
Per follower
0.014%
of 6.9M followers
Per impression
1.45%
65K views on a typical post
Reach
0.94%
of its followers see a post
Typical post
947
interactions (median)
Saved
0.025%
16 bookmarks on a typical post
Posting rate
0.6/day
active 37% of days
Peak time
04:00 UTC
Thursday

A typical post picks up 947 interactions against 6.9M followers, an engagement rate of 0.014%. Measured over 12 original posts, its engagement rate beats 54% of 982 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 65K times each, and 1.45% of those impressions turn into an interaction. That is about 0.943% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 6.7K interactions, about 7.1x its own typical post. Recurring topics include #grandoleopry, #nashville, #wildlandsfestival.

Measured over 12 original posts from a 30-day window, last computed on August 23, 2026. Recurring tags: #grandoleopry, #nashville, #wildlandsfestival.

Compared with accounts its own size

Carrie Underwood's engagement rate beats 54% of the tracked X accounts closest to it in follower count (982 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 81% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.014%, Carrie Underwood sits above the 25th percentile of the 9,668 accounts in this comparison. That places it in the below the median band, which runs 0.006% to 0.046%.

p100.001%
p250.006%
p50 (median)0.046%
p750.318%
p902.67%
p99366.2%
Engagement rate as a share of followers, across the 9,668 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 457,772 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.006%
50th percentile0.046%
75th percentile0.318%
90th percentile2.67%
99th percentile366.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 97%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%14K
01:00 UTC+3%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-4%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%16K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%28K
15:00 UTC-1%30K
16:00 UTC-1%29K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%23K
20:00 UTC0%21K
21:00 UTC+1%19K
22:00 UTC+1%16K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 97%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+9%56K
Monday+8%72K
Tuesday+1%93K
Wednesday-4%77K
Thursday-3%70K
Friday-6%71K
Saturday+2%62K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+79%+73% to +84%5.7K
Outbound link33% of posts-49%-50% to -47%6.0K
Typical length--5%-7% to -4%7.8K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 183 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 29, 20267.1x their median

    Life has a way of coming full circle. The very first concert I ever attended was @OfficialJackson back in 1994, and it changed my life. This little girl posing in front of his poster could have never imagined she'd one day be standing on stage at his farewell concert, celebrating this legendary artist whose music has been such a big part of her life. What an incredible and unforgettable night. I soaked up every moment...and we all sang along to every word! ❤️ Thank you, Alan, for inspiring generations of artists and fans. It was truly an honor to be part of your special night. #LastCallWithAlan 📸:Jason Kempin/Getty Images

    6.3K353959226K viewsView on X
  • Aug 4, 20265.0x their median

    A brand new version of the iconic anthem is ON ITS WAY. Carrie Underwood RETURNS for another year on Sunday Night Football! https://t.co/Ua0hpJcMnG

    3.9K559203144328K viewsView on X
  • Jul 6, 20262.8x their median

    Lots of fun on the course at the @JDCLASSIC this past weekend! Thanks again to all that came out! 🇺🇸 🎥: @JeffJohnsonFilm https://t.co/MarwIeHR2R

    2.3K258119889K viewsView on X
  • Jul 5, 20262.2x their median

    Such a great way to celebrate America yesterday in Silvis, IL at the @JDCLASSIC!!! Everyone was decked out in their Stars and Stripes! 🇺🇸 Thanks for having us and thanks for enduring a little rain to get to that gorgeous evening! ❤️ #QuadCities 📸: @JeffJohnsonFilm https://t.co/P0W3LRj8RK

    1.8K199671077K viewsView on X
  • Aug 19, 20261.8x their median

    It’s been 20 years since #BeforeHeCheats was released to radio, and trucks have not been safe ever since then. 😉🎶🛻🔑 https://t.co/tC2AAp4emm

    1.4K227472179K viewsView on X
  • Aug 22, 20261.8x their median

    Any night at the @opry is a good one! Always an honor and a blessing to stand in the unbroken circle! ❤️ #GrandOleOpry #Nashville 📸: Chris Hollo https://t.co/jiRKRVlx6p

    1.6K128271077K viewsView on X
  • Aug 7, 20261.8x their median

    Here’s a sneak peek of what’s to come from this year’s Sunday Night Football anthem. 🎵 https://t.co/4Ziq6v9Ibm

    1.3K2816537133K viewsView on X
  • Aug 23, 2026

    When the @opry is so nice, you’ve got to play it twice! Yet another magical evening in the Country Music’s heart and soul! 💕💕💕 #GrandOleOpry #Nashville #CountryMusic 📸: Chris Hollo https://t.co/GkIOeJHhwQ

    1.0K9022954K viewsView on X
  • Aug 2, 2026

    Last night was so beautiful and fun in Big Sky, MT /at the #WildlandsFestival ! I always feel so blessed whenever I get to visit that neck of the woods! Thanks for having us! I hope to see you again soon! #Montana 📸: Dylan Reeves https://t.co/ZeREOK9oQn

    890113365129K viewsView on X
  • Jun 13, 2026

    Had a wonderful time last night in Thackerville, OK at #LucasOilLive theater! Always great to be back in my home state! ❤️ The crowd was so sweet and fun! Thanks to all who came out! @WinStarWorld 📸: Dylan Reeves https://t.co/uEO2TqQoIE

    79214864936K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#grandoleopry#nashville#wildlandsfestival#beforehecheats#countrymusic

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 947 interactions against 6.9M followers, an engagement rate of 0.014%. Measured over 12 original posts, its engagement rate beats 54% of 982 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 65K times each, and 1.45% of those impressions turn into an interaction. That is about 0.943% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 6.7K interactions, about 7.1x its own typical post. Recurring topics include #grandoleopry, #nashville, #wildlandsfestival.

What is Carrie Underwood's engagement rate on X?
Carrie Underwood (@carrieunderwood) has an engagement rate of 0.014%, based on the median interactions across 12 original posts from the last 30 days against 6,933,057 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.014%, Carrie Underwood sits above the 25th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @carrieunderwood have real engagement?
Its engagement rate beats 54% of the tracked X accounts closest to it in follower count (982 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @carrieunderwood post?
Most posts go out around 04:00 UTC, and Thursday is its busiest day, at roughly 0.6 posts per day across the measured window.

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