Carrie Underwood engagement report
@carrieunderwood - 6.9M followers on X
Measured over 4 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 980 interactions against 6.9M followers, an engagement rate of 0.014%. Posts are seen about 75K times each, and 1.30% of those impressions turn into an interaction. That is about 1.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 6.7K interactions, about 7.1x its own typical post. Recurring topics include #americanidol, #sundaynightfootball, #waitingalldayforsundaynight. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #americanidol, #sundaynightfootball, #waitingalldayforsundaynight.
Where this sits in the catalog
At 0.014%, Carrie Underwood sits above the 10th percentile of the 155,536 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.603% |
| 90th percentile | 2.31% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 171 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 29, 20267.1x their median
Life has a way of coming full circle. The very first concert I ever attended was @OfficialJackson back in 1994, and it changed my life. This little girl posing in front of his poster could have never imagined she'd one day be standing on stage at his farewell concert, celebrating this legendary artist whose music has been such a big part of her life. What an incredible and unforgettable night. I soaked up every moment...and we all sang along to every word! ❤️ Thank you, Alan, for inspiring generations of artists and fans. It was truly an honor to be part of your special night. #LastCallWithAlan 📸:Jason Kempin/Getty Images
- Aug 4, 20265.0x their median
A brand new version of the iconic anthem is ON ITS WAY. Carrie Underwood RETURNS for another year on Sunday Night Football! https://t.co/Ua0hpJcMnG
- Sep 12, 20263.9x their median
Who’s ready for #SundayNightFootball tomorrow? 🙋🏼♀️ 🏈🤘🏻 #BTS #WaitingAllDayForSundayNight 🎶 📸: Dylan Reeves, NBC/Evan Rohde https://t.co/JLw7Tksd5P
- May 12, 20263.0x their median
Living my best rockstar life! #AmericanIdol🤘🏻 https://t.co/lF4DX05Plt
- Jul 6, 20262.8x their median
Lots of fun on the course at the @JDCLASSIC this past weekend! Thanks again to all that came out! 🇺🇸 🎥: @JeffJohnsonFilm https://t.co/MarwIeHR2R
- Jul 5, 20262.2x their median
Such a great way to celebrate America yesterday in Silvis, IL at the @JDCLASSIC!!! Everyone was decked out in their Stars and Stripes! 🇺🇸 Thanks for having us and thanks for enduring a little rain to get to that gorgeous evening! ❤️ #QuadCities 📸: @JeffJohnsonFilm https://t.co/P0W3LRj8RK
- Aug 22, 20262.0x their median
Any night at the @opry is a good one! Always an honor and a blessing to stand in the unbroken circle! ❤️ #GrandOleOpry #Nashville 📸: Chris Hollo https://t.co/jiRKRVlx6p
- Aug 19, 20261.9x their median
It’s been 20 years since #BeforeHeCheats was released to radio, and trucks have not been safe ever since then. 😉🎶🛻🔑 https://t.co/tC2AAp4emm
- Aug 7, 20261.8x their median
Here’s a sneak peek of what’s to come from this year’s Sunday Night Football anthem. 🎵 https://t.co/4Ziq6v9Ibm
- Aug 23, 20261.6x their median
When the @opry is so nice, you’ve got to play it twice! Yet another magical evening in the Country Music’s heart and soul! 💕💕💕 #GrandOleOpry #Nashville #CountryMusic 📸: Chris Hollo https://t.co/GkIOeJHhwQ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 980 interactions against 6.9M followers, an engagement rate of 0.014%. Posts are seen about 75K times each, and 1.30% of those impressions turn into an interaction. That is about 1.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 6.7K interactions, about 7.1x its own typical post. Recurring topics include #americanidol, #sundaynightfootball, #waitingalldayforsundaynight. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Carrie Underwood's engagement rate on X?
- Carrie Underwood (@carrieunderwood) has an engagement rate of 0.014%, based on the median interactions across 4 original posts from the last 30 days against 6,923,133 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.014%, Carrie Underwood sits above the 10th percentile of the 155,536 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @carrieunderwood have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @carrieunderwood post?
- Most posts go out around 18:00 UTC, and Sunday is its busiest day, at roughly 0.57 posts per day across the measured window.