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Carly Rae Jepsen engagement report

@carlyraejepsen - 6.5M followers on X

Measured over 18 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.035%
of 6.5M followers
Per impression
3.91%
59K views on a typical post
Reach
0.91%
of its followers see a post
Typical post
2.3K
interactions (median)
Saved
0.098%
58 bookmarks on a typical post
Posting rate
0.6/day
active 53% of days
Peak time
16:00 UTC
Thursday

A typical post picks up 2.3K interactions against 6.5M followers, an engagement rate of 0.035%. Posts are seen about 59K times each, and 3.91% of those impressions turn into an interaction. That is about 0.908% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 18 posts sampled, 100% carry an image or video and 44% link out. The account's strongest tracked post pulled 47K interactions, about 17x its own typical post.

Measured over 18 original posts from a 30-day window, last computed on October 25, 2026.

Where this sits in the catalog

At 0.035%, Carly Rae Jepsen sits above the 25th percentile of the 204,491 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,491 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link44% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 44% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 208 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 22, 202617x their median

    It’s a double album baby! You guessed it right. Day and Night arrives September 18th and I couldn’t be more proud. We kick things off this Friday w our first single On Wires. https://t.co/VNC5tO6zhB https://t.co/afuA1u7t8v

    37K7.1K5392.5K1.6M viewsView on X
  • Oct 5, 20268.3x their median

    B side lovers I see you and I didn’t forget our not so secret pact! Let’s get freaky 🤝🎧 Day and Night (Continued) featuring 8 additional tracks will be available to stream this Friday, 10/9!! https://t.co/WG8cAGodN4

    15K2.3K2631.2K725K viewsView on X
  • Jul 6, 20265.9x their median

    RIP this man’s hands. It took a lot of takes before I finally convinced him to wear gloves. 🧤 https://t.co/6W6LKGnSPJ

    17K463171553.5M viewsView on X
  • Jun 26, 20265.6x their median

    On Wires OUT NOW! https://t.co/Uked7Wu0tz https://t.co/Cu4jHgFa1B

    10K2.2K124460977K viewsView on X
  • Aug 21, 20265.5x their median

    Motivation OUT NOW! https://t.co/6rObM0P52D https://t.co/MgLp6XPij6

    11K1.1K665581.9M viewsView on X
  • Jun 29, 20264.2x their median

    I want you https://t.co/e5IV4I0u25

    9.7K1.5K77108445K viewsView on X
  • Jun 22, 20264.0x their median

    Day and Night Exploring and dancing through two distinctly different landscapes. Day being more open-eyed, organic and earthbound and Night being more escapist and even intense at times. September, 18 12:00AM ET. https://t.co/VNC5tO6zhB https://t.co/bJxiL1qcT2

    9.0K1.4K83249275K viewsView on X
  • Jun 21, 20263.7x their median

    We were swinging from an air balloon all summertime Philippines, May 24, 11:45am https://t.co/XVgC2v8buI

    8.9K99677454273K viewsView on X
  • Jun 23, 20263.5x their median

    I’m walking on wires in the middle of it      June 26, 12:00am ET. https://t.co/VNC5tO6zhB https://t.co/DqQj02TXOt

    8.1K1.2K79131291K viewsView on X
  • Jul 10, 20263.2x their median

    Love is a breeze      July 16, 9:00AM PT https://t.co/toFBMKS3Gy

    8.6K58484108318K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 2.3K interactions against 6.5M followers, an engagement rate of 0.035%. Posts are seen about 59K times each, and 3.91% of those impressions turn into an interaction. That is about 0.908% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 18 posts sampled, 100% carry an image or video and 44% link out. The account's strongest tracked post pulled 47K interactions, about 17x its own typical post.

What is Carly Rae Jepsen's engagement rate on X?
Carly Rae Jepsen (@carlyraejepsen) has an engagement rate of 0.035%, based on the median interactions across 18 original posts from the last 30 days against 6,465,750 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.035%, Carly Rae Jepsen sits above the 25th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @carlyraejepsen have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @carlyraejepsen post?
Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 0.6 posts per day across the measured window.

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