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Carl Bildt engagement report

@carlbildt - 730K followers on X

Measured over 49 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.065%
of 730K followers
Per impression
1.36%
35K views on a typical post
Reach
4.76%
of its followers see a post
Typical post
473
interactions (median)
Saved
0.035%
12 bookmarks on a typical post
Posting rate
2.3/day
active 80% of days
Peak time
09:00 UTC
Tuesday

A typical post picks up 473 interactions against 730K followers, an engagement rate of 0.065%. Measured over 49 original posts, its engagement rate beats 62% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 35K times each, and 1.36% of those impressions turn into an interaction. That is about 4.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 49 posts sampled, 63% carry an image or video and 39% link out. The account's strongest tracked post pulled 6.9K interactions, about 15x its own typical post.

Measured over 49 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #efa26.

Compared with accounts its own size

Carl Bildt's engagement rate beats 62% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 61% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.065%, Carl Bildt sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 22, 202615x their median

    Peter Armstrong on the collapse of Canada-US trade talks: "There will be books written about what happened tonight." https://t.co/Hcw9nJK4Yl

    5.3K903527121499K viewsView on X
  • Aug 22, 202612x their median

    In connection with πŸ‡ΈπŸ‡ͺ Air Force 100 Year Anniversary Saab unveils a concept of the A3 unmanned stealth drone. And the A1 larger test platform is expected to fly already next year. https://t.co/ixX3gR9o3h

    4.7K6598167140K viewsView on X
  • Aug 22, 20269.1x their median

    Opinion: The lessons Israel has learned in the West Bank, Gaza, Syria, Lebanon, and Iran apply to Turkey as well. From Idlib to Istanbul, Israel will attack, if necessary, not defend. https://t.co/GPFavGrB3P

    2.2K4891.3K3251.4M viewsView on X
  • Aug 22, 20263.7x their median

    There is an intense election campaign ongoing. But as a young girl is murdered in a school attack the PM Ulf Kristersson and the opposition leader Magdalena Andersson stop everything and come together in lighting a candle in the memory of the girl. That’s πŸ‡ΈπŸ‡ͺ. https://t.co/QlC0AcHWF4

    1.6K12948653K viewsView on X
  • Aug 24, 20262.9x their median

    Very impressive military parade in Kyiv πŸ‡ΊπŸ‡¦ today. Unmanned vehicles and drones shows the impressive ability of the country to develop new defence technologies. https://t.co/UHcJFaafxb

    1.1K160511135K viewsView on X
  • Aug 25, 20262.9x their median

    Very few nations can show the depth of experience with designing, building and operating advanced fighters that πŸ‡ΈπŸ‡ͺ can. And it is of course based on the technological and industrial strength of the nation. https://t.co/Abhm16n1yu

    1.2K11739339K viewsView on X
  • Aug 25, 20262.8x their median

    The Director CIA πŸ‡ΊπŸ‡Έ taking off from Riga πŸ‡±πŸ‡» after having spent a couple of hours in Moscow πŸ‡·πŸ‡Ί. He certainly saw his counterpart at SVR there, but most likely also conveyed his message also to higher echelons. https://t.co/YmkoSlkvTO

    1.0K1986016129K viewsView on X
  • Aug 24, 20262.7x their median

    Good sign that the first foreign trip of new πŸ‡¬πŸ‡§ PM Burnham is to Kyiv on this πŸ‡ΊπŸ‡¦ Independence Day. https://t.co/uyVY06N6aF

    1.1K14539026K viewsView on X
  • Aug 21, 20262.6x their median

    I’m sure πŸ‡·πŸ‡Ί has carefully noted the advanced NATO presence in the vicinity of Kaliningrad the last few days. It certainly sent a powerful signal. Any πŸ‡·πŸ‡Ί aggression in the Baltic area will immediately impact the security of Kaliningrad. https://t.co/0soBg1HQBR

    951197651041K viewsView on X
  • Aug 16, 20262.4x their median

    Spectacular fire in the Moscow region πŸ‡·πŸ‡Ί after a πŸ‡ΊπŸ‡¦ drone strike. https://t.co/BpytwogDGu

    9408686643K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#efa26

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 473 interactions against 730K followers, an engagement rate of 0.065%. Measured over 49 original posts, its engagement rate beats 62% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 35K times each, and 1.36% of those impressions turn into an interaction. That is about 4.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 49 posts sampled, 63% carry an image or video and 39% link out. The account's strongest tracked post pulled 6.9K interactions, about 15x its own typical post.

What is Carl Bildt's engagement rate on X?
Carl Bildt (@carlbildt) has an engagement rate of 0.065%, based on the median interactions across 49 original posts from the last 30 days against 730,069 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.065%, Carl Bildt sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @carlbildt have real engagement?
Its engagement rate beats 62% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @carlbildt post?
Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 2.3 posts per day across the measured window.

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