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Canal de Panamá engagement report

@canaldepanama - 313K followers on X

Measured over 38 original posts from a 30-day window, last computed on September 4, 2026.

Engagement

Bottom quarter for its size
Per follower
0.006%
of 313K followers
Per impression
0.062%
30K views on a typical post
Reach
9.49%
of its followers see a post
Typical post
18
interactions (median)
Saved
0.003%
1 bookmarks on a typical post
Posting rate
1.3/day
active 70% of days
Peak time
16:00 UTC
Tuesday

A typical post picks up 18 interactions against 313K followers, an engagement rate of 0.006%. Measured over 38 original posts, its engagement rate beats 19% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 30K times each, and 0.062% of those impressions turn into an interaction. That is about 9.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 411 interactions, about 23x its own typical post.

Measured over 38 original posts from a 30-day window, last computed on September 4, 2026.

Compared with accounts its own size

Canal de Panamá's engagement rate beats 19% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 4% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, Canal de Panamá sits above the 10th percentile of the 66,128 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.9%
Engagement rate as a share of followers, across the 66,128 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 57,111 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link3% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 255 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 12, 202623x their median

    📚 Te damos seis razones para ir a la Feria Internacional del Libro: un día diferente en familia, historias que no conocías, un buen rato con amigos, temas que jamás imaginaste y conocimiento para lo que viene. ¿La sexta? Conocer de cerca al Canal de Panamá que este año es el Invitado de Honor. Sea cual sea tu razón, te esperamos del 25 al 30 de agosto en ATLAPA.

    34057113505K viewsView on X
  • Jul 31, 202614x their median

    El Niño afecta las reservas de agua de todos. Cuidemos nuestra agua. https://t.co/6n7vjApRQb

    21032135308K viewsView on X
  • Aug 3, 202614x their median

    Si el calor sube, nuestra responsabilidad también. Cuidemos nuestra agua. https://t.co/gHd9Te7Kdm

    21420142397K viewsView on X
  • Jul 29, 202613x their median

    Cada árbol sembrado representa una oportunidad para el futuro. Gracias al compromiso de personas como Atanasio Tamayo y de más de 350 participantes, el Proyecto de Restauración Forestal continúa fortaleciendo la conservación de la cuenca de Río Indio. https://t.co/BQUfLIJoT0

    18438114295K viewsView on X
  • Jul 22, 20269.9x their median

    Antes de cada tránsito, los arqueadores suben a bordo para revisar información y elementos clave de la embarcación. Esta labor contribuye a que la operación por el Canal de Panamá se realice con seguridad y precisión. https://t.co/elingFvPRC

    1482911178K viewsView on X
  • Jul 24, 20268.9x their median

    Las locomotoras del Canal de Panamá son únicas en el mundo y cumplen un papel esencial en el tránsito de los buques por las esclusas panamax. Para garantizar su operación, reciben mantenimientos programados en los talleres de Pedro Miguel, donde especialistas panameños inspeccionan, reacondicionan y reparan cada componente con precisión y experiencia. Detrás de cada tránsito seguro hay un equipo comprometido con mantener en funcionamiento una de las tecnologías más emblemáticas del Canal.

    1322630148K viewsView on X
  • Jul 22, 20268.9x their median

    Como parte de su proceso de formación, nuestros aprendices visitaron el Museo Interoceánico para conocer la historia y el presente de la vía interoceánica, comprender su legado desde otra perspectiva y conectar ese aprendizaje con el trabajo que realizan cada día. https://t.co/j9nJfgN0wi

    1421450152K viewsView on X
  • Jul 23, 20268.2x their median

    Virginia Arauz convirtió su interés por el Canal de Panamá en una carrera marcada por la preparación y la perseverancia. Tras años en el sector marítimo, su historia demuestra que el conocimiento abre camino en espacios tradicionalmente ocupados por hombres. https://t.co/Xr6bE6t0vV

    1311520165K viewsView on X
  • Aug 14, 20268.1x their median

    Hay historias que forman parte de la identidad de un país, como las que se han escrito en el Canal de Panamá. Del 25 al 30 de agosto, somos invitados de honor de la Feria Internacional del Libro. Visita nuestro stand y descubre “La ruta de las mil historias”. https://t.co/yLewJE1ZwW

    1261640651K viewsView on X
  • Jul 22, 20268.0x their median

    Cinco nuevos remolcadores híbridos fueron bautizados en el embarcadero de Diablo. Estas embarcaciones incorporan nueva tecnología y se suman a nuestra flota para fortalecer la operación del Canal de Panamá y mantener en movimiento una ruta que conecta al mundo. https://t.co/q12H5WrLSI

    1241541162K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 18 interactions against 313K followers, an engagement rate of 0.006%. Measured over 38 original posts, its engagement rate beats 19% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 30K times each, and 0.062% of those impressions turn into an interaction. That is about 9.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 411 interactions, about 23x its own typical post.

What is Canal de Panamá's engagement rate on X?
Canal de Panamá (@canaldepanama) has an engagement rate of 0.006%, based on the median interactions across 38 original posts from the last 30 days against 313,020 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, Canal de Panamá sits above the 10th percentile of the 66,128 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @canaldepanama have real engagement?
Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @canaldepanama post?
Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 1.3 posts per day across the measured window.

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