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El 13 engagement report

@canal13 - 2.4M followers on X

Measured over 76 original posts from a 30-day window, last computed on August 21, 2026.

Engagement

Bottom quarter for its size
Per follower
0%
of 2.4M followers
Per impression
0.132%
7.6K views on a typical post
Reach
0.32%
of its followers see a post
Typical post
10
interactions (median)
Saved
0.013%
1 bookmarks on a typical post
Posting rate
3.1/day
active 27% of days
Peak time
04:00 UTC
Thursday

A typical post picks up 10 interactions against 2.4M followers, an engagement rate of 0%. Measured over 76 original posts, its engagement rate beats 11% of 983 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.6K times each, and 0.132% of those impressions turn into an interaction. That is about 0.316% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 76 posts sampled, 97% carry an image or video and 30% link out. The account's strongest tracked post pulled 334 interactions, about 33x its own typical post. Recurring topics include #el13, #teletrececentral, #vecinosallímite.

Measured over 76 original posts from a 30-day window, last computed on August 21, 2026. Recurring tags: #el13, #teletrececentral, #vecinosallímite.

Compared with accounts its own size

El 13's engagement rate beats 11% of the tracked X accounts closest to it in follower count (983 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 12% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At under 0.001%, El 13 sits below the 10th percentile of the 9,668 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.006%.

p100.001%
p250.006%
p50 (median)0.046%
p750.318%
p902.67%
p99366.2%
Engagement rate as a share of followers, across the 9,668 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 457,772 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.006%
50th percentile0.046%
75th percentile0.318%
90th percentile2.67%
99th percentile366.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 97%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%14K
01:00 UTC+3%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-4%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%16K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%28K
15:00 UTC-1%30K
16:00 UTC-1%29K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%23K
20:00 UTC0%21K
21:00 UTC+1%19K
22:00 UTC+1%16K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 97%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+9%56K
Monday+8%72K
Tuesday+1%93K
Wednesday-4%77K
Thursday-3%70K
Friday-6%71K
Saturday+2%62K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video97% of posts+79%+73% to +84%5.7K
Outbound link30% of posts-49%-50% to -47%6.0K
Typical length--5%-7% to -4%7.8K
  • 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 30% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 201 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 19, 202633x their median

    ¡Gala se fue de Qatar! 😱💔 ¿Se enteró que Luis Jiménez le fue infiel con Coté López? #HayQueDecirlo13 🤩 De lunes a viernes desde las 17:00 hrs 💖por las pantallas de #El13 y #13Go 📲📺💻 https://t.co/lgklLVzD5P

    2871527579K viewsView on X
  • Aug 13, 202632x their median

    Ante los graves hechos publicados por https://t.co/HOJ9rOxDTE que vinculan a Camilo Huerta, participante del reality show "Vecinos al límite", con una investigación en curso liderada por la Fiscalía Regional de Aysén y OS-7 de Carabineros, Canal 13 aclara que el programa - actualmente en emisión-  se encuentra íntegramente grabado. Su aparición en pantalla responde única y exclusivamente a que las grabaciones finalizaron con anterioridad a que se dieran a conocer estos hechos. Camilo Huerta no es rostro de nuestra estación televisiva y su vínculo se limitó a su participación como concursante del reality. Como medio de comunicación, condenamos de manera categórica cualquier acto ilícito y conducta que vulnere la ley, especialmente aquellos delitos de la gravedad de los que hoy se le imputan.

    17760731363K viewsView on X
  • Aug 14, 202629x their median

    ¡Camilo Huerta en problemas! Decretan orden de arresto en su contra. #tudia13 ☀️de LUNES A VIERNES desde las 7:50 horas por las pantallas del 13 y https://t.co/gzHRRX3iL2 💻🖥️📱 https://t.co/rKWus5537W

    2053643242K viewsView on X
  • Aug 20, 202627x their median

    El reclamo del alcalde Mario Desbordes en términos de seguridad para Santiago 😠 #TuDia13 ☀️de LUNES A VIERNES desde las 7:50 horas por las pantallas del 13 y https://t.co/gzHRRX3iL2 💻🖥️📱 https://t.co/pXXF7jieKZ

    1906811216K viewsView on X
  • Aug 20, 202626x their median

    EXCLUSIVO | ¡Gala quebró en llanto tras su llegada a Chile! 💔😢 La previa de las tardes ahora se vive en Jetset, el nuevo vodcast que llega a acompañarte justo antes de Hay Que Decirlo! Lunes a viernes desde las 16:00 hrs por el YouTube del 13 😎 https://t.co/1IKBqLKy4L

    2211125348K viewsView on X
  • Aug 14, 202621x their median

    ¡Por mal uso de auto fiscal! Natalia Duco salió del Ministerio del Deporte. #tudia13 ☀️de LUNES A VIERNES desde las 7:50 horas por las pantallas del 13 y https://t.co/gzHRRX3iL2 💻🖥️📱 https://t.co/K7ajPG2fdS

    1622617136K viewsView on X
  • Aug 20, 202616x their median

    ¿Por qué Cote López se fue a Qatar? 🤔 #TuDia13 ☀️de LUNES A VIERNES desde las 7:50 horas por las pantallas del 13 y https://t.co/gzHRRX3iL2 💻🖥️📱 https://t.co/E59Ymm2zhz

    1311216127K viewsView on X
  • Aug 19, 202610x their median

    "Me parece muy parecido..."🧐La opinión de Pame sobre supuesto quiebre de Gala con Luis Jiménez 💔 #HayQueDecirlo13 🤩 De lunes a viernes desde las 17:00 hrs 💖por las pantallas de #El13 y #13Go 📲📺💻 https://t.co/hhHQmxhA49

    82810243K viewsView on X
  • Aug 19, 202610x their median

    "Yo le advertí a Coté" 😱 Pame se va de tarro sobre polémica entre Mago Jiménez y Gala 💔 La previa de las tardes ahora se vive en Jetset, el nuevo vodcast que llega a acompañarte justo antes de Hay Que Decirlo! Lunes a viernes desde las 16:00 hrs por el YouTube del 13 😎 https://t.co/FnIhohjf7l

    9138027K viewsView on X
  • Aug 20, 20267.3x their median

    Senadores y diputados involucrados en trama de corrupción de Junaeb 😠 #TuDia13 ☀️de LUNES A VIERNES desde las 7:50 horas por las pantallas del 13 y https://t.co/gzHRRX3iL2 💻🖥️📱 https://t.co/dPUKLVx1aM

    4026528.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#el13#teletrececentral#vecinosallímite#tudia13#hayquedecirlo13

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 10 interactions against 2.4M followers, an engagement rate of 0%. Measured over 76 original posts, its engagement rate beats 11% of 983 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.6K times each, and 0.132% of those impressions turn into an interaction. That is about 0.316% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 76 posts sampled, 97% carry an image or video and 30% link out. The account's strongest tracked post pulled 334 interactions, about 33x its own typical post. Recurring topics include #el13, #teletrececentral, #vecinosallímite.

What is El 13's engagement rate on X?
El 13 (@canal13) has an engagement rate of 0%, based on the median interactions across 76 original posts from the last 30 days against 2,404,199 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, El 13 sits below the 10th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @canal13 have real engagement?
Its engagement rate beats 11% of the tracked X accounts closest to it in follower count (983 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @canal13 post?
Most posts go out around 04:00 UTC, and Thursday is its busiest day, at roughly 3.1 posts per day across the measured window.

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