El 13 engagement report
@canal13 - 2.4M followers on X
Measured over 76 original posts from a 30-day window, last computed on August 21, 2026.
Engagement
A typical post picks up 10 interactions against 2.4M followers, an engagement rate of 0%. Measured over 76 original posts, its engagement rate beats 11% of 983 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.6K times each, and 0.132% of those impressions turn into an interaction. That is about 0.316% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 76 posts sampled, 97% carry an image or video and 30% link out. The account's strongest tracked post pulled 334 interactions, about 33x its own typical post. Recurring topics include #el13, #teletrececentral, #vecinosallímite.
Measured over 76 original posts from a 30-day window, last computed on August 21, 2026. Recurring tags: #el13, #teletrececentral, #vecinosallímite.
Compared with accounts its own size
El 13's engagement rate beats 11% of the tracked X accounts closest to it in follower count (983 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 12% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, El 13 sits below the 10th percentile of the 9,668 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.006%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.006% |
| 50th percentile | 0.046% |
| 75th percentile | 0.318% |
| 90th percentile | 2.67% |
| 99th percentile | 366.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 14K |
| 01:00 UTC | +3% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -4% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 16K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 28K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 29K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 23K |
| 20:00 UTC | 0% | 21K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 16K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +9% | 56K |
| Monday | +8% | 72K |
| Tuesday | +1% | 93K |
| Wednesday | -4% | 77K |
| Thursday | -3% | 70K |
| Friday | -6% | 71K |
| Saturday | +2% | 62K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 97% of posts | +79% | +73% to +84% | 5.7K |
| Outbound link | 30% of posts | -49% | -50% to -47% | 6.0K |
| Typical length | - | -5% | -7% to -4% | 7.8K |
- 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 30% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 201 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 19, 202633x their median
¡Gala se fue de Qatar! 😱💔 ¿Se enteró que Luis Jiménez le fue infiel con Coté López? #HayQueDecirlo13 🤩 De lunes a viernes desde las 17:00 hrs 💖por las pantallas de #El13 y #13Go 📲📺💻 https://t.co/lgklLVzD5P
- Aug 13, 202632x their median
Ante los graves hechos publicados por https://t.co/HOJ9rOxDTE que vinculan a Camilo Huerta, participante del reality show "Vecinos al límite", con una investigación en curso liderada por la Fiscalía Regional de Aysén y OS-7 de Carabineros, Canal 13 aclara que el programa - actualmente en emisión- se encuentra íntegramente grabado. Su aparición en pantalla responde única y exclusivamente a que las grabaciones finalizaron con anterioridad a que se dieran a conocer estos hechos. Camilo Huerta no es rostro de nuestra estación televisiva y su vínculo se limitó a su participación como concursante del reality. Como medio de comunicación, condenamos de manera categórica cualquier acto ilícito y conducta que vulnere la ley, especialmente aquellos delitos de la gravedad de los que hoy se le imputan.
- Aug 14, 202629x their median
¡Camilo Huerta en problemas! Decretan orden de arresto en su contra. #tudia13 ☀️de LUNES A VIERNES desde las 7:50 horas por las pantallas del 13 y https://t.co/gzHRRX3iL2 💻🖥️📱 https://t.co/rKWus5537W
- Aug 20, 202627x their median
El reclamo del alcalde Mario Desbordes en términos de seguridad para Santiago 😠 #TuDia13 ☀️de LUNES A VIERNES desde las 7:50 horas por las pantallas del 13 y https://t.co/gzHRRX3iL2 💻🖥️📱 https://t.co/pXXF7jieKZ
- Aug 20, 202626x their median
EXCLUSIVO | ¡Gala quebró en llanto tras su llegada a Chile! 💔😢 La previa de las tardes ahora se vive en Jetset, el nuevo vodcast que llega a acompañarte justo antes de Hay Que Decirlo! Lunes a viernes desde las 16:00 hrs por el YouTube del 13 😎 https://t.co/1IKBqLKy4L
- Aug 14, 202621x their median
¡Por mal uso de auto fiscal! Natalia Duco salió del Ministerio del Deporte. #tudia13 ☀️de LUNES A VIERNES desde las 7:50 horas por las pantallas del 13 y https://t.co/gzHRRX3iL2 💻🖥️📱 https://t.co/K7ajPG2fdS
- Aug 20, 202616x their median
¿Por qué Cote López se fue a Qatar? 🤔 #TuDia13 ☀️de LUNES A VIERNES desde las 7:50 horas por las pantallas del 13 y https://t.co/gzHRRX3iL2 💻🖥️📱 https://t.co/E59Ymm2zhz
- Aug 19, 202610x their median
"Me parece muy parecido..."🧐La opinión de Pame sobre supuesto quiebre de Gala con Luis Jiménez 💔 #HayQueDecirlo13 🤩 De lunes a viernes desde las 17:00 hrs 💖por las pantallas de #El13 y #13Go 📲📺💻 https://t.co/hhHQmxhA49
- Aug 19, 202610x their median
"Yo le advertí a Coté" 😱 Pame se va de tarro sobre polémica entre Mago Jiménez y Gala 💔 La previa de las tardes ahora se vive en Jetset, el nuevo vodcast que llega a acompañarte justo antes de Hay Que Decirlo! Lunes a viernes desde las 16:00 hrs por el YouTube del 13 😎 https://t.co/FnIhohjf7l
- Aug 20, 20267.3x their median
Senadores y diputados involucrados en trama de corrupción de Junaeb 😠 #TuDia13 ☀️de LUNES A VIERNES desde las 7:50 horas por las pantallas del 13 y https://t.co/gzHRRX3iL2 💻🖥️📱 https://t.co/dPUKLVx1aM
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 10 interactions against 2.4M followers, an engagement rate of 0%. Measured over 76 original posts, its engagement rate beats 11% of 983 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.6K times each, and 0.132% of those impressions turn into an interaction. That is about 0.316% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 76 posts sampled, 97% carry an image or video and 30% link out. The account's strongest tracked post pulled 334 interactions, about 33x its own typical post. Recurring topics include #el13, #teletrececentral, #vecinosallímite.
- What is El 13's engagement rate on X?
- El 13 (@canal13) has an engagement rate of 0%, based on the median interactions across 76 original posts from the last 30 days against 2,404,199 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, El 13 sits below the 10th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @canal13 have real engagement?
- Its engagement rate beats 11% of the tracked X accounts closest to it in follower count (983 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @canal13 post?
- Most posts go out around 04:00 UTC, and Thursday is its busiest day, at roughly 3.1 posts per day across the measured window.