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Patricia Campos Mello engagement report

@camposmello - 252K followers on X

Measured over 4 original posts from a 30-day window, last computed on September 9, 2026.

Engagement

Per follower
0.025%
of 252K followers
Per impression
1.05%
6.0K views on a typical post
Reach
2.39%
of its followers see a post
Typical post
63
interactions (median)
Saved
0.017%
1 bookmarks on a typical post
Posting rate
0.13/day
active 13% of days
Peak time
10:00 UTC
Friday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 63 interactions against 252K followers, an engagement rate of 0.025%. Posts are seen about 6.0K times each, and 1.05% of those impressions turn into an interaction. That is about 2.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 4 posts sampled, 100% link out. The account's strongest tracked post pulled 7.1K interactions, about 112x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on September 9, 2026.

Where this sits in the catalog

At 0.025%, Patricia Campos Mello sits above the 25th percentile of the 66,258 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.6%
Engagement rate as a share of followers, across the 66,258 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,968 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 197 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 15, 2020112x their median

    Honra imensa receber o prêmio Maria Moors Cabot da Columbia University. Recebo em nome dos jornalistas brasileiros, em especial as mulheres, que fazem seu trabalho, apesar da intimidação. Agradeço ao Sérgio Davila e todos da Folha, ao Paulo Sotero, à Abraji e ao Rosental Alves. https://t.co/HAGZE7puWW

    5.5K3551.1K134View on X
  • Aug 28, 202620x their median

    Contas de redes sociais da Argentina ligadas Fernando Cerimedo e a influenciadores próximos ao presidente Javier Milei promovem uma campanha de desinformação sobre uma falsa"invasão" de imigrantes marroquinos em SC "impulsionada" pelo políticas de Lula. https://t.co/btunolFcNG

    89930831919K viewsView on X
  • May 27, 202611x their median

    Silêncio de Trump sobre Flávio destoa de reuniões com candidatos à Presidência de outros países https://t.co/OLNmj61WH8

    49254114735K viewsView on X
  • Apr 9, 20268.2x their median

    Brasileiros desconfiam mais de notícias de veículos jornalísticos que de conteúdo de amigos em redes sociais e mensagens - Pesquisa TIC aponta que 60% se informam por aplicativos de mensagem Só 36% dizem checar sempre as informações https://t.co/dlnquOCWD8

    330671071528K viewsView on X
  • Apr 11, 20264.2x their median

    Israel exacerba direito de autodefesa e comete crimes de guerra, diz autor de novo livro sobre regras em conflitos https://t.co/OqrFoNkLik

    205391903.3K viewsView on X
  • May 3, 20263.6x their median

    Inteligência artificial provoca terremoto em campanhas eleitorais de 2026 - Ferramentas segmentam mensagens e ‘eleitores sintéticos’ substituem pesquisas qualitativas - Proibidos pelo TSE, deepfakes são criticados, mas há dúvidas sobre regras https://t.co/yi0ZvPI4vi

    1753010944K viewsView on X
  • Apr 10, 20263.5x their median

    Governo Lula vê eleição na Hungria como teste para interferência dos EUA no pleito do Brasil https://t.co/mEeMsuaQdy

    1372751312K viewsView on X
  • Jun 24, 20262.8x their median

    EUA podem apertar 'botão de desligar' IA no mundo, e soberania digital é urgente, diz Francesca Bria - assessora da UE diz que veto à Anthropic mostra que EUA usará tecnologia como arma; compras governamentais podem reduzir dependência de chips e nuvem https://t.co/zdBnsxafSc

    13135925.5K viewsView on X
  • Apr 3, 20262.7x their median

    Governo Trump promove autoritarismo ao apoiar extremistas em eleições no mundo, diz Anne Applebaum https://t.co/Zonuq6AYoj

    13228904.8K viewsView on X
  • Apr 30, 20262.4x their median

    Brasil ultrapassa EUA em ranking de liberdade de imprensa pela 1ª vez, aponta Repórteres Sem Fronteiras https://t.co/VfERgqBOMF

    12519514.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 63 interactions against 252K followers, an engagement rate of 0.025%. Posts are seen about 6.0K times each, and 1.05% of those impressions turn into an interaction. That is about 2.39% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 4 posts sampled, 100% link out. The account's strongest tracked post pulled 7.1K interactions, about 112x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Patricia Campos Mello's engagement rate on X?
Patricia Campos Mello (@camposmello) has an engagement rate of 0.025%, based on the median interactions across 4 original posts from the last 30 days against 251,800 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.025%, Patricia Campos Mello sits above the 25th percentile of the 66,258 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @camposmello have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @camposmello post?
Most posts go out around 10:00 UTC, and Friday is its busiest day, at roughly 0.13 posts per day across the measured window.

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