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Campaign 4 Cancer engagement report

@campaign4cancer - 45K followers on X

Measured over 7 original posts from a 30-day window, last computed on October 27, 2026.

Engagement

Per follower
0.002%
of 45K followers
Per impression
0.441%
227 views on a typical post
Reach
0.5%
of its followers see a post
Typical post
1
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.27/day
active 23% of days
Peak time
13:00 UTC
Monday

Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1 interaction against 45K followers, an engagement rate of 0.002%. Posts are seen about 227 times each, and 0.441% of those impressions turn into an interaction. That is about 0.503% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 57% link out. The account's strongest tracked post pulled 6 interactions, about 6.0x its own typical post. Recurring topics include #campaign4cancer, #gicancersmonth, #leukaemiavoicessa. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 7 original posts from a 30-day window, last computed on October 27, 2026. Recurring tags: #campaign4cancer, #gicancersmonth, #leukaemiavoicessa.

Where this sits in the catalog

At 0.002%, Campaign 4 Cancer sits below the 10th percentile of the 212,741 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9982.8%
Engagement rate as a share of followers, across the 212,741 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,375 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile82.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link57% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 57% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 257 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 19, 20266.0x their median

    What could happen if, once a year, we came together? In January, we will launch the inaugural Global GI Cancers Awareness Month, bringing together the community around all 12 GI cancers. https://t.co/pWSWvy9nLL #GICancersMonth https://t.co/as9odxYCHl

    4101200 viewsView on X
  • Jun 18, 20266.0x their median

    Today is #WorldKidneyCancerDay. Kidney cancer often has no early symptoms, making awareness critical. We stand with our partners @IKCCorg in amplifying this message. Share this post and help us reach further. #WKCD #KidneyCancer #CampaigningForCancer #CancerAwareness https://t.co/xM0k78OUCd

    4200131 viewsView on X
  • Sep 22, 20264.0x their median

    The 6th World Bladder Cancer Patient Forum 2026 brings the bladder cancer community together in Hong Kong. Patients, advocates and experts are sharing and strengthening patient voices. #UnheardPatientStories #LeukaemiaVoicesSA #BreakTheStigma #campaign4cancer @WorldBladderCan https://t.co/WSAdDDmOGG

    3100319 viewsView on X
  • Jun 2, 20264.0x their median

    June is #MensHealthMonth. At @campaign4cancer, we're encouraging men to stop putting their health last. A simple check-up, screening, or conversation with a healthcare professional could make all the difference. Your health matters. Get checked. Stay informed. #Campaign4Cancer https://t.co/OTT4zm7ej5

    2110205 viewsView on X
  • Sep 4, 20263.0x their median

    We can cure leukaemia. Patients are not getting to it in time. 86% of patients are treated in the public sector, where newer medicines are not available. Of 13 hospitals treating childhood cancer, 1 has a blood bank on site. Unheard, film one, 10 Sept. #WorldLeukaemiaDay https://t.co/d9kuUPPKJS

    2010457 viewsView on X
  • Jul 29, 20263.0x their median

    Save the date: World Leukemia Day is September 4. Awareness starts with a conversation, and every voice heard brings us closer to better outcomes for those affected by leukemia. Learn more about leukemia @AcuteLeuk. More details soon. #WorldLeukemiaDay #WLD26 #campaign4cancer https://t.co/5bP4HBkpdZ

    2100356 viewsView on X
  • Jun 10, 20263.0x their median

    This Men's Health Month, don't wait for a health scare to start paying attention. Early detection & timely action can save lives. Take time for your health. Learn the signs. Get checked. Free cancer education resources: https://t.co/rQtvNHNu9A #MensHealthMonth #Campaign4Cancer https://t.co/XxloXaoPoJ

    201092 viewsView on X
  • Oct 21, 20262.0x their median

    Working together for early diagnosis and better lives. Bridging Traditions for Blood Health is a trusted bridge between traditional and clinical care, so blood conditions are recognised earlier. Led by Campaigning for Cancer with @CHOCfoundation #BloodHealth #campaign4cancer https://t.co/99NHVKx7hD

    1010153 viewsView on X
  • Sep 25, 20262.0x their median

    Leukaemia in South Africa is survivable. Most people never hear from the people surviving it. #MyUnheardStory opens today. Tell yours, in your own words. Rules in the reply below. Please read them first. https://t.co/XB0FEah03S

    0110373 viewsView on X
  • Sep 21, 20262.0x their median

    Live in Hong Kong for Day 1 of the World Bladder Cancer Patient Forum 2026. Thank you to @WorldBladderCan for the invitation to participate in this insightful event, in shaping bladder cancer platform for patients. #BladderCancerForum26 #Campaign4Cancer https://t.co/KHQ2xlMPTn

    1100460 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#campaign4cancer#gicancersmonth#leukaemiavoicessa#unheardpatientstories#behindthescenes

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1 interaction against 45K followers, an engagement rate of 0.002%. Posts are seen about 227 times each, and 0.441% of those impressions turn into an interaction. That is about 0.503% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 57% link out. The account's strongest tracked post pulled 6 interactions, about 6.0x its own typical post. Recurring topics include #campaign4cancer, #gicancersmonth, #leukaemiavoicessa. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Campaign 4 Cancer's engagement rate on X?
Campaign 4 Cancer (@campaign4cancer) has an engagement rate of 0.002%, based on the median interactions across 7 original posts from the last 30 days against 45,139 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Campaign 4 Cancer sits below the 10th percentile of the 212,741 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @campaign4cancer have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @campaign4cancer post?
Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 0.27 posts per day across the measured window.

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