「カルピス“水玉通信”」 engagement report
@calpis_mizutama - 669K followers on X
Measured over 16 original posts from a 30-day window, last computed on August 25, 2026.
Engagement
A typical post picks up 1.2K interactions against 669K followers, an engagement rate of 0.179%. Measured over 16 original posts, its engagement rate beats 80% of 3,791 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 340K times each, and 0.354% of those impressions turn into an interaction. That is about 50.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 16 posts sampled, 94% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 12K interactions, about 9.6x its own typical post.
Measured over 16 original posts from a 30-day window, last computed on August 25, 2026. Recurring tag: #pr.
Compared with accounts its own size
「カルピス“水玉通信”」's engagement rate beats 80% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 27% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.179%, 「カルピス“水玉通信”」 sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Jul 14, 20269.6x their median
好きなもの人にすすめて気持ちよくなった日の話 1/2 https://t.co/JMwmKYWbqO
- Aug 16, 20265.4x their median
お盆休みっておかわりないの?? https://t.co/WhXJ5nAk2v
- Jun 22, 20265.1x their median
https://t.co/65amK3ZZO4 #カルピスウォーター を飲んで歌っちゃいましょ♪ https://t.co/sg1b3QuSqG
- Jul 1, 20263.0x their median
🔵#7月7日はカルピスの誕生日 ⚪️ \カルピスのお誕生日をお祝い🎉/ 抽選で7名様に カルピス商品をプレゼント🎁👑 【応募期間】 7月1日(水)~7月7日(火)23:59 【応募方法】 ① @OKASHI_KING13 をフォロー ② この投稿をリポスト ※当選者には後日DMにてご連絡いたします📩 たくさんのご応募お待ちしております🥛💙 ▼キャンペーン詳細はこちら
- Jul 25, 20262.4x their median
「カルピス」で真っ白な シマエナガかき氷をつくってみました🍧 まんまるなシルエットが愛おしい…! 試してみたい人はいいね🤍 https://t.co/UVb4yyNbLK
- Jul 13, 20262.2x their median
/ 放課後はわたしに帰ろう キャンペーン 開催中! \ 1⃣「カルピス“水玉通信”」(@calpis_mizutama)をフォロー 2⃣👇の画像からテーマを選んで画像をタップ 3⃣エピソードなどを入力してポスト 🎁「カルピスウォーター」1ケースが、 抽選で最大300名様に! 📅締切:2026/7/26(日)23時59分
- Jul 7, 20262.0x their median
🎋七夕キャンペーン開催🎋 7月7日は「カルピス」の誕生日🎂💙 お祝いを込めてキャンペーン開催✨ 「カルピス」デコボックスが1セット作れるクーポンを 抽選で14名様にプレゼント🎁 【応募方法】 ① @decotojp をフォロー ② この投稿をリポスト 💬引用で願いごとを書くと当選率UP✨ ▼詳細はこちら https://t.co/AMGVl7wV0t
- Aug 8, 20261.9x their median
8月8日は🐈世界猫の日🐈 猫の裏側が見える「カルピスウォーター」のボトル あったらいいにゃ🐾 https://t.co/B53AjTJHNh
- Aug 9, 20261.8x their median
暑すぎる日は、 氷じゃなくて「アイスの実」入れよ!🍧 しゅわっと甘くてひんやり幸せ! 「カルピスソーダ」と「アイスの実」を混ぜるだけの優勝ドリンク! 作ってみたい!思ったらリポスト💙 https://t.co/PM0bf5D1TQ
- Aug 8, 2026
8月8日は🐈世界猫の日🐈 ラベルをぺりっと剥がすとねこが寝てる 「カルピスソーダ」のボトル作ってみたよ💙 あったらいいにゃ🐾 https://t.co/rGTzSMofws
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.2K interactions against 669K followers, an engagement rate of 0.179%. Measured over 16 original posts, its engagement rate beats 80% of 3,791 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 340K times each, and 0.354% of those impressions turn into an interaction. That is about 50.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 16 posts sampled, 94% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 12K interactions, about 9.6x its own typical post.
- What is 「カルピス“水玉通信”」's engagement rate on X?
- 「カルピス“水玉通信”」 (@calpis_mizutama) has an engagement rate of 0.179%, based on the median interactions across 16 original posts from the last 30 days against 668,960 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.179%, 「カルピス“水玉通信”」 sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @calpis_mizutama have real engagement?
- Its engagement rate beats 80% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @calpis_mizutama post?
- Most posts go out around 01:00 UTC, and Tuesday is its busiest day, at roughly 0.7 posts per day across the measured window.