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「カルピス“水玉通信”」 engagement report

@calpis_mizutama - 669K followers on X

Measured over 16 original posts from a 30-day window, last computed on August 25, 2026.

Engagement

Top quarter for its size
Per follower
0.179%
of 669K followers
Per impression
0.354%
340K views on a typical post
Reach
50.7%
of its followers see a post
Typical post
1.2K
interactions (median)
Saved
0.022%
74 bookmarks on a typical post
Posting rate
0.7/day
active 47% of days
Peak time
01:00 UTC
Tuesday

A typical post picks up 1.2K interactions against 669K followers, an engagement rate of 0.179%. Measured over 16 original posts, its engagement rate beats 80% of 3,791 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 340K times each, and 0.354% of those impressions turn into an interaction. That is about 50.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 16 posts sampled, 94% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 12K interactions, about 9.6x its own typical post.

Measured over 16 original posts from a 30-day window, last computed on August 25, 2026. Recurring tag: #pr.

Compared with accounts its own size

「カルピス“水玉通信”」's engagement rate beats 80% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 27% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.179%, 「カルピス“水玉通信”」 sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 14, 20269.6x their median

    好きなもの人にすすめて気持ちよくなった日の話 1/2 https://t.co/JMwmKYWbqO

    11K4532361312.4M viewsView on X
  • Aug 16, 20265.4x their median

    お盆休みっておかわりないの?? https://t.co/WhXJ5nAk2v

    5.7K8031044398K viewsView on X
  • Jun 22, 20265.1x their median

    https://t.co/65amK3ZZO4 #カルピスウォーター を飲んで歌っちゃいましょ♪ https://t.co/sg1b3QuSqG

    5.7K3726823122K viewsView on X
  • Jul 1, 20263.0x their median

    🔵#7月7日はカルピスの誕生日 ⚪️ \カルピスのお誕生日をお祝い🎉/ 抽選で7名様に カルピス商品をプレゼント🎁👑 【応募期間】 7月1日(水)~7月7日(火)23:59 【応募方法】 ① @OKASHI_KING13 をフォロー ② この投稿をリポスト ※当選者には後日DMにてご連絡いたします📩 たくさんのご応募お待ちしております🥛💙 ▼キャンペーン詳細はこちら

    9312.5K2012643K viewsView on X
  • Jul 25, 20262.4x their median

    「カルピス」で真っ白な シマエナガかき氷をつくってみました🍧 まんまるなシルエットが愛おしい…! 試してみたい人はいいね🤍 https://t.co/UVb4yyNbLK

    2.4K4441529433K viewsView on X
  • Jul 13, 20262.2x their median

    /​ 放課後はわたしに帰ろう キャンペーン​ 開催中!​ \​ 1⃣「カルピス“水玉通信”」(@calpis_mizutama)をフォロー​ 2⃣👇の画像からテーマを選んで画像をタップ​ 3⃣エピソードなどを入力してポスト​ 🎁「カルピスウォーター」1ケースが、​ 抽選で最大300名様に!​ 📅締切:2026/7/26(日)23時59分

    1.3K1.2K58289.9M viewsView on X
  • Jul 7, 20262.0x their median

    🎋七夕キャンペーン開催🎋 7月7日は「カルピス」の誕生日🎂💙 お祝いを込めてキャンペーン開催✨ 「カルピス」デコボックスが1セット作れるクーポンを 抽選で14名様にプレゼント🎁 【応募方法】 ① @decotojp をフォロー ② この投稿をリポスト 💬引用で願いごとを書くと当選率UP✨ ▼詳細はこちら https://t.co/AMGVl7wV0t

    4271.3K5354633K viewsView on X
  • Aug 8, 20261.9x their median

    8月8日は🐈世界猫の日🐈 猫の裏側が見える「カルピスウォーター」のボトル あったらいいにゃ🐾 https://t.co/B53AjTJHNh

    2.0K30046288K viewsView on X
  • Aug 9, 20261.8x their median

    暑すぎる日は、 氷じゃなくて「アイスの実」入れよ!🍧 しゅわっと甘くてひんやり幸せ! 「カルピスソーダ」と「アイスの実」を混ぜるだけの優勝ドリンク! 作ってみたい!思ったらリポスト💙 https://t.co/PM0bf5D1TQ

    1.7K409637383K viewsView on X
  • Aug 8, 2026

    8月8日は🐈世界猫の日🐈 ラベルをぺりっと剥がすとねこが寝てる 「カルピスソーダ」のボトル作ってみたよ💙 あったらいいにゃ🐾 https://t.co/rGTzSMofws

    1.5K2201010275K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#pr

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.2K interactions against 669K followers, an engagement rate of 0.179%. Measured over 16 original posts, its engagement rate beats 80% of 3,791 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 340K times each, and 0.354% of those impressions turn into an interaction. That is about 50.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.7 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 16 posts sampled, 94% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 12K interactions, about 9.6x its own typical post.

What is 「カルピス“水玉通信”」's engagement rate on X?
「カルピス“水玉通信”」 (@calpis_mizutama) has an engagement rate of 0.179%, based on the median interactions across 16 original posts from the last 30 days against 668,960 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.179%, 「カルピス“水玉通信”」 sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @calpis_mizutama have real engagement?
Its engagement rate beats 80% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @calpis_mizutama post?
Most posts go out around 01:00 UTC, and Tuesday is its busiest day, at roughly 0.7 posts per day across the measured window.

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