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Calley Means engagement report

@calleymeans - 309K followers on X

Measured over 10 original posts from a 30-day window, last computed on September 5, 2026.

Engagement

Top 10% for its size
Per follower
1.37%
of 309K followers
Per impression
7.51%
56K views on a typical post
Reach
18.2%
of its followers see a post
Typical post
4.2K
interactions (median)
Saved
0.135%
76 bookmarks on a typical post
Posting rate
1.9/day
active 50% of days
Peak time
13:00 UTC
Monday

A typical post picks up 4.2K interactions against 309K followers, an engagement rate of 1.37%. Measured over 10 original posts, its engagement rate beats 96% of 6,493 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 56K times each, and 7.51% of those impressions turn into an interaction. That is about 18.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 10 posts sampled, 20% carry an image or video and 10% are part of a thread. The account's strongest tracked post pulled 31K interactions, about 7.3x its own typical post.

Measured over 10 original posts from a 30-day window, last computed on September 5, 2026. Recurring tag: #maha.

Compared with accounts its own size

Calley Means's engagement rate beats 96% of the tracked X accounts closest to it in follower count (6,493 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 95% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 1.37%, Calley Means sits above the 75th percentile of the 65,864 accounts in this comparison. That places it in the top 25% band, which runs 0.499% to 2.09%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99120.1%
Engagement rate as a share of followers, across the 65,864 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 57,191 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile120.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video20% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 20% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 338 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jan 9, 20247.3x their median

    In a burst of energy before she died, my mom urged us to take her to where she'd be buried. Cupping my dad's face, she talked about how magical their life was together. It was the most profound moment of my life, and it wouldn't have happened if we listened to her doctors. Just 13 days before, in January 2021, my mom was apparently healthy. She felt a pain in her stomach during her morning hike and got a scan. Stage 4 pancreatic cancer. She called me and said she wouldn’t meet her future grandchildren. The family rushed to her side. My sister @DrCaseysKitchen and I learned three things over those next 13 days... Lessons that we think provide an explanation - and solutions - for the largest issue our country faces: the fact that we are getting sicker, fatter, more depressed, and more infertile at an increasing rate while bankrupting our country with healthcare costs. The first was that the predominant incentive in medicine is to intervene after you get sick. Right after my mom's unexpected cancer diagnosis, a medical team out of Stanford and Palo Alto Medical Foundation jumped to action, recommending a laundry list of surgeries and procedures—biopsies, blood transfusions, and a liver stent. In most cases, the patient would have agreed to these procedures, and the meeting would wrap up quickly. These recommendations were coming from some of the most prestigious institutions in the world, after all. But based on my sister's experience in medicine (Stanford MD and surgical residency), she started asking questions. We learned that these procedures had about a 33 percent chance of extending her life a few more months at most, a 33 percent chance of shortening her life span, and a 33 percent chance of not impacting her life span (yet keeping her away from the family). In all cases, the invasive route would mean that my mom would need to sit in a hospital room alone, because of Covid-19 protocols, and potentially longer if the surgery had complications, as they often do with immunocompromised cancer patients. My mom made it clear to the oncologist that she was not afraid of her rapidly impending death, but she wanted to minimize unnecessary pain or nausea in her final days. Despite being clear, the system pushed the exact procedures that would yield pain and nausea and aggressively shamed our family for questioning the full-court press approach. Thank God we had my sister - who had routinely seen doctors push unnecessary surgeries to terminally ill patients during her training - who had the wherewithal to push back. In 99.9% of cases, my mom would have died alone in a hospital room and we would have missed the life-changing final days with her. The second lesson was that my mom's cancer was not "random." Her oncologists said it was "bad luck." It wasn't. In the decades leading up to my mom’s cancer diagnosis, she was informed her rising cholesterol, waistline, fasting glucose, and blood pressure levels were conditions that she could “manage” for life with a pill. But instead of isolated conditions, all of the symptoms my mom experienced leading to her death were warning signs of the same thing: dysregulation in how her cells were producing and using energy. But through decades of symptoms, my mom—and most other adults in the modern world—are simply prescribed pills and not set on a path of curiosity about how these conditions are connected and how the root cause can be reversed. The third lesson was that there is a better way than our current system, and it starts with understanding that the biggest lie in health care is that the root cause of why we’re getting sicker, heavier, more depressed, and more infertile is complicated. Depression, anxiety, acne, infertility, insomnia, heart disease, erectile dysfunction, type 2 diabetes, Alzheimer’s dementia, cancer, and most other conditions that torture and shorten our lives are actually rooted in the same thing. And the ability to prevent and reverse these conditions—and feel incredible today—is under your control and simpler than you think. After leaving traditional medicine and working with patients to understand their biomarkers and take simple root causes actions - my sister routinely saw quick reversals of formerly intractable conditions. The siloing and medicalization of chronic disease in the past fifty years has been an abject failure. Today, we’ve siloed diseases and have a treatment for everything: ✅High cholesterol? See a cardiologist for a statin. ✅High fasting glucose? See an endocrinologist for metformin. ✅Depressed? See a psychiatrist for a selective serotonin reuptake inhibitor (SSRI). ✅Can’t sleep? See a sleep specialist for Ambien. ✅PCOS? See an ob-gyn for clomiphene. ✅Erectile dysfunction? See a urologist for Viagra. ✅Sinus infections? See an ENT for an antibiotic or surgery. But what nobody talks about—what I think many doctors don’t even realize—is that the rates of most of these conditions are going up at the exact time we are spending trillions of dollars to “treat them.” In the face of these unprecedented trends happening to our brains and bodies across our life span—which all have metabolic dysfunction as a root—we are told to “trust the science.” This obviously doesn’t make sense. We have been gaslighted to not ask questions over the past fifty years at the exact time chronic disease rates have exploded. The truth: we should consider listening to the medical system if we have an acute issue like a life-threatening infection or broken bone. But when it comes to the chronic conditions that plague our lives, we should distrust almost every institution giving the advice. The answers are much more simple and under our control. ___ In the days following my mom's death, my sister and I affirmed to devote our lives to changing these broken health incentives. And Casey expressed a passion to write a book with lessons she's learned working inside and outside the medical system. I have helped her write this book over the past several years and it will be coming out in May. A lot of issues will be discussed as we enter 2024, but the most important is that our human capital in America (particularly kids) is being decimated by preventable and reversible metabolic conditions. Thank you @bariweiss @TheFP for publishing an excerpt.

    24K4.5K1.1K5003.8M viewsView on X
  • Aug 20, 20266.9x their median

    It only took 19 months for RFK Jr to turn the once safe US food supply into a game of gastrointestinal Russian Roulette.

    24K5.3K36174250K viewsView on X
  • Sep 1, 20262.9x their median

    RFK has won. There will never be a day where mothers ask less questions about the pharmaceutical products they put in their children’s bodies. And that’s a good thing.

    11K7261853190K viewsView on X
  • Aug 24, 20262.4x their median

    Soda purchases have gone down 18% in states that have implemented SNAP restrictions. This is great news that will save lives. A government soda subsidy was antagonistic to the free market.

    9.5K5189916118K viewsView on X
  • Sep 1, 2026

    American death rates reached a record low in 2025. After a decade of decline, 2025 saw the highest life expectancy increase ever. Obesity is declining for the first time in modern history. Pharmaceutical prices saw largest decline ever. This is the direct legacy of RFK.

    4.2K5071162552K viewsView on X
  • Aug 23, 2026

    The media hates you. Reminder that: ➡️0 Americans have died of measles this year. 300/year before the invention of vaccine. ➡️1,000,000 preventable deaths will occur this year from chronic disease, RFK’s focus. ➡️Real food purchases increased this year at a record rate. Americans are buying less ultraprocessed food. ➡️The FDA is on track for less food recalls than any point in last 10 years. ➡️Obesity is declining for the first time in modern history.

    4.0K628771560K viewsView on X
  • Aug 31, 2026

    A limb is amputated every three minutes in America because of diabetes. RFK has woken up the country to this chronic disease crisis. But the Democratic public health platform going into the mid-terms is to abjectly lie about measles deaths to scare people.

    3.3K384661339K viewsView on X
  • Aug 24, 2026

    Going into the mid-terms, the Dem attack lines on RFK are: Measles (Fact: 0 deaths this year, US is handling the Fauci outbreak better than any other country) Food Recalls (Fact: the U.S. is on track for less recalls this year than any time in past decade) RFK has won.

    3.2K349871051K viewsView on X
  • Aug 27, 2026

    If @JoshShapiroPA cared at all about children’s health, he would submit a waiver to USDA taking soda off SNAP (like majority of other governors) and work with the admin on improving school lunches. Radio silence from him on this. 38% of Pennsylvania teens have prediabetes.

    1.7K23128618K viewsView on X
  • Aug 25, 2026

    USDA already helps fund the school meals system. Now we’re cutting through barriers and re-incentivizing schools to use existing funding and new resources to bring REAL, NUTRITIOUS food from our farms straight to school. 💵 Up to $25M additional Farm to School Grants 👨🏻‍🍳Up to $70M to equip kitchens for real cooking 👦🏻 Nearly 30 million kids served every day With our partners @SecKennedy, @calleymeans, @RobertIrvine and countless others — @USDA and @HHSGov are bringing the American farm back to the lunchroom.

    1.3K2551151181K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#maha

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 4.2K interactions against 309K followers, an engagement rate of 1.37%. Measured over 10 original posts, its engagement rate beats 96% of 6,493 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 56K times each, and 7.51% of those impressions turn into an interaction. That is about 18.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 13:00 UTC, and Monday is the busiest day of the week. Of the 10 posts sampled, 20% carry an image or video and 10% are part of a thread. The account's strongest tracked post pulled 31K interactions, about 7.3x its own typical post.

What is Calley Means's engagement rate on X?
Calley Means (@calleymeans) has an engagement rate of 1.37%, based on the median interactions across 10 original posts from the last 30 days against 308,670 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 1.37%, Calley Means sits above the 75th percentile of the 65,864 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @calleymeans have real engagement?
Its engagement rate beats 96% of the tracked X accounts closest to it in follower count (6,493 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @calleymeans post?
Most posts go out around 13:00 UTC, and Monday is its busiest day, at roughly 1.9 posts per day across the measured window.

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